From concept to product, faster than ever before

This is a deep dive into a fascinating new application to sweet and savory snacks. The concept goal is to create a new twist on traditional ways to consume Canapés, particularly over the festive season

Discover
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Analyze
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Research
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Strategize
4
Engage
5
Conceptualize
6
Write / Craft
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Target
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Trend Spotlight
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In the Sweet & Savory Snacks category, we saw a 23.53% YoY rise in mentions of Vegan, showing a strong interest in plant-based celebratory snacks on social media.

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To start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.

Marketing Opportunities
CM

The top claims around Vegan Canapés are:

+57.4% YoY
Italian

+52.9% YoY
Mini

+19.1% YoY
Gourmet

 

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Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.

Survey Agency
Mac

To uncover what consumers love about Celebratory Canapés, we used Survey Agency.

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Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.

Product Innovation
Product

This vegan appetizer features a protein-packed canapé base topped with smoky and sweet roasted red pepper spread, offering a unique and flavorful twist on traditional canapés. This bold and tasty option is popular, as roasted red pepper spread appears in 25% of posts about canapé protein.

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The Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.

With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.

Consumption Moments
CM

Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Celebratory Canapés.

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Now we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.

Recipe Creator
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Red Pepper Vegan Canapé was our first concept choice as it incorporated trending and versatile ingredients to give Canapés a quality of variety they are known for.

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Recipe Creator will generate recipes for you or your customers based on top industry trends.

Blog Ideator
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Next, to help grow interest in Vegan Canapés, we turn to Blog Ideator for targeted content for out concept.

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Engaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.

Packaging
PC

To make your Vegan Red Pepper Canapés shine, our generator came up with different takes on this celebratory snack.

 

“Deliciously convenient, our Red Pepper Vegan Canapés are the perfect party-ready snack.”

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Now with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.

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In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise