What Delivery-First Diners Crave in 2025

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Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

What Delivery-First Diners Crave in 2025

User responses 483,508
Blog image General (1)
Category Food & Beverage
Survey Type Market Research
USA
Market USA
Audience All Audiences

Top Insight

  • Respondents prefer to order comfort foods when using food delivery apps.
  • Respondents chose to order delivery for its flavor and craveability more than for other factors.
  • Sandwiches and wraps are the most popular dishes associated with travel-friendly formats among respondents.
1.

What do you usually order when using food delivery apps?

Insight
61%
More than average
respondents prefer to order comfort foods through food delivery apps.
61.94%
Comfort Food (E.g., Burgers, Pasta)
Comfort Food (E.g., Burgers, Pasta)
61.94%
10,501
International Dishes
36.55%
6,196
Healthy Meals (E.g., Salads, Grain Bowls)
33.86%
5,740
Trendy Items (E.g., Smash Tacos, Birria)
7.49%
1,269
Whatever’s On Promo
3.51%
595
2.

Which factor matters most when ordering delivery?

Insight
2.6X
More than average
consumers prefer ordering delivery for its flavor and craveability than for its price.
53.86%
Flavor And Craveability
Flavor And Craveability
53.86%
4,901
Dietary Fit (E.g., Vegan, Keto)
27.24%
2,479
Price
20.2%
1,838
Speed
17.44%
1,587
Presentation/packaging
11.33%
1,031
3.

Which dish formats travel best according to you?

Insight
2.2%
More than average
respondents prefer sandwiches/wraps for travel than bowls.
46.22%
Sandwiches/wraps
Sandwiches/wraps
46.22%
97,480
Rice And Noodle Dishes
45.06%
95,032
Bowls
20.71%
43,687
Small Plates/sides
11.01%
23,221
Family-style Bundles
0.29%
611
4.

Which add-on or upsell gets you most often?

Insight
83%
More than average
consumers associated add-ons or upsells with beverage and dessert pairings.
83.83%
Beverage Or Dessert Pairings
Beverage Or Dessert Pairings
83.83%
405,334
Extra Protein Or Toppings
27.1%
131,029
Sauce Or Dip Upgrades
25.08%
121,276
Loyalty Rewards
0.78%
3,772
“Chef’s Special” Bundles
0.31%
1,480
5.

How does a food brand win your loyalty in delivery?

Insight
1.6X
More than average
respondents prefer attractive photos than offers for repeat orders when choosing a food brand for delivery.
49.13%
Attractive Photos
Attractive Photos
49.13%
115,878
Seasonal Or Limited-time Exclusives
45.31%
106,856
Offers For Repeat Orders
29.17%
68,793
High-quality Packaging
19.31%
45,541
Consistent Flavor Experience
12.82%
30,245