Understanding Consumer Perspectives on Food Prices
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Understanding Consumer Perspectives on Food Prices
User responses
70,843
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Respondents prefer to switch to less expensive brands or products due to rising food prices.
- Respondents associated price fluctuations with beverages more than with other types of food items.
- Looking for sales and promotions is the most popular action associated with managing food costs.
1.
How have rising food prices affected your spending habits?
Insight
72%
More than average
respondents prefer to switch to less expensive brands or products.
72.43%
I’ve Switched To Less Expensive Brands Or Products.
I’ve Switched To Less Expensive Brands Or Products.
72.43%
155
I’ve Started Purchasing Fewer Items Overall.
36.92%
79
2.
What type of food items do you notice the most price fluctuations in?
Insight
1.8X
More than average
consumers associated price fluctuations with beverages than with proteins.
62.05%
Beverages (E.g., Coffee, Soda, Alcohol)
Beverages (E.g., Coffee, Soda, Alcohol)
62.05%
394
Fresh Produce (E.g., Fruits, Vegetables)
39.37%
250
Proteins (E.g., Meat, Fish, Eggs)
33.39%
212
Packaged Goods (E.g., Snacks, Pantry Staples)
5.2%
33
3.
Where do you find food prices to be most reasonable or consistent?
Insight
2.4X
More than average
respondents prefer to buy from online grocery or delivery services than from local farmers due to affordability.
71.94%
Online Grocery Or Delivery Services
Online Grocery Or Delivery Services
71.94%
5,802
Local Farmers’ Markets Or Co-ops
29.06%
2,344
Discount Stores Or Budget Outlets
1.28%
103
4.
What actions do you take to manage food costs?
Insight
79% X
More than average
consumers prefer to look for sales and promotions to manage food costs.
79.1%
Look For Sales And Promotions.
Look For Sales And Promotions.
79.1%
32,076
Buy In Bulk Or Stock Up During Discounts.
18.48%
7,494
Prioritize Cooking At Home Instead Of Dining Out.
10.98%
4,454
5.
What food or beverage items that you buy frequently do you associate most with high costs?
Insight
1.3X
More than average
respondents associated high costs with beverages than with proteins.
58.7%
Beverages (E.g., Wine, Craft Beer, Specialty Drinks)
Beverages (E.g., Wine, Craft Beer, Specialty Drinks)
58.7%
41,585
Fresh Produce (E.g., Fruits, Vegetables)
42.65%
30,212
Proteins (E.g., Meat, Fish, Eggs)
42.6%
30,181
Specialty Or Gourmet Items (E.g., Artisanal Cheeses, Premium Coffee)
9.82%
6,956
Organic Or Sustainably Sourced Products
7.57%
5,363