Uncovering Craving Customers F&B Choices
Uncovering Craving Customers F&B Choices
User responses
39,947
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Online food and beverage blogs or websites are the most typical forms for discovering new food and beverage products
- Respondents are most influenced to try a new restaurant by unique dining experiences
- Consumers prefer to choose a restaurant for dining based on recommendations from friends and family
1.
How do you typically discover new food and beverage products?
Insight
43%
More than average
consumers chose online blogs or websites to discover new food and beverages
43.17%
Online Food And Beverage Blogs Or Websites
Online Food And Beverage Blogs Or Websites
43.17%
17,245
Online Food And Beverage Blogs Or Websites
36.19%
14,457
In-store Promotions And Displays At Grocery Stores Or Retailers
17.66%
7,053
Samples Or Free Trials Offered In Stores
12.24%
4,889
Social Media Recommendations
7.43%
2,968
2.
What kind of online promotions or marketing tactics are most likely to influence you to try a new restaurant?
Insight
12.7X
More than average
prefer unique dining experiences or events than loyalty programs
57.27%
Unique Dining Experiences Or Events
Unique Dining Experiences Or Events
57.27%
5,319
Eye-catching Food Photography Or Videos
21.12%
1,961
Influencer Endorsements Or Recommendations
19.32%
1,794
Special Discounts Or Coupons
15.33%
1,424
Social Media Contests Or Giveaways
6.6%
613
Loyalty Programs With Rewards
4.5%
418
3.
When choosing a restaurant to dine at, what factors are most important to you?
Insight
10.4X
More than average
consumers selected recommendations from friends or family than social media presence and promotions
63.92%
Recommendations From Friends And Family
Recommendations From Friends And Family
63.92%
11,590
Recommendations From Friends And Family
58.79%
10,660
Recommendations From Friends And Family
31.08%
5,636
Price Point
28.32%
5,136
Social Media Presence And Promotions
6.14%
1,113
Restaurant Atmosphere And Ambiance
2.64%
479
4.
What would you consider that is the most effective type of online marketing for food and beverage products?
Insight
37%
More than average
respondents prefer online reviews as the most effective type of online marketing
37.92%
Online Reviews and Ratings
Online Reviews and Ratings
37.92%
12,793
Email Marketing
29.16%
9,837
Content Marketing
27.71%
9,349
Content Marketing
13.86%
4,677
Affiliate marketing
3.64%
1,227
5.
When encountering a new food or beverage product online, what information is most important to you?
Insight
7.6X
More than average
respondents prefer availability and purchasing options than nutritional information
56.51%
Availability And Purchasing Options (Online Stores, Local Retailers)
Availability And Purchasing Options (Online Stores, Local Retailers)
56.51%
2,533
Detailed Description Of Ingredients And Flavors
21.33%
956
Detailed Description Of Ingredients And Flavors
17.14%
768
Customer Reviews And Ratings
13.16%
590
Nutritional Information And Dietary Considerations
7.43%
333
6.
Thinking about food delivery services, what features would most entice you to try a new restaurant for delivery?
Insight
3.7X
More than average
consumers paired exclusive menu items or only-delivery specials than estimated delivery time or real-time tracking
35.42%
Exclusive Menu Items Or Delivery-only Specials
than estimated delivery time or real-time tracking
35.42%
407
Sustainable Packaging Options (Minimal Waste)
25.5%
293
Integration With Loyalty Programs For Rewards
24.98%
287
Wide Variety Of Payment Options
11.58%
133
Estimated Delivery Time And Real-time Tracking
9.49%
109