Top Insights for Reduced Sugar Confectionery
Top Insights for Reduced Sugar Confectionery
User responses
3,718
Survey Type
Market Research
Audience
All Audience
Top Insight
- Most respondents look for general health benefits when consuming reduced sugar confectionary
- Functional ingredients have become more popular in reduced sugar confectionary
- Cake and cookies are the most popular confectionery products in reduced sugar, dark chocolate shows to be very relevant in the category
1.
Are there specific sweeteners you associate with reduced sugar confectionery?
Insight
5.2X
More than average
respondents associate coconut sugar with reduced sugar than cane sugar
50.3%
Refined sugar
Refined sugar
50.3%
255
Corn syrup
10.06%
51
Coconut sugar
45.96%
233
Cane sugar
8.68%
44
2.
Are there specific claims that influence your choice of reduced sugar confectionery?
Insight
11%
More than average
respondents are influenced by weight management than by blood sugar when choosing reduced sugar confectionary
89.24%
General health
General health
89.24%
3,318
Blood sugar
18.1%
673
Weight management
20.23%
752
Woman’s health
3.85%
143
3.
What are the nutritional values that influence your choice for reduced sugar confectionary?
Insight
62.5%
More than average
respondents are influenced by fats than by fibers.
63.2%
Carbohydrates
Carbohydrates
63.2%
1,793
Fats
44.34%
1,258
Fibers
27.28%
774
Antioxidants
9.48%
269
4.
Are you aware of any emerging trends or innovations related to reduced sugar confectionery products?
Insight
79%
More than average
respondents are interested in functional ingredients over sugar substitutes in relation to reduced sugar confectionary
61.66%
Functional ingredients
Sugar substitutes
34.42%
834
Natural ingredients
28.15%
682
Functional ingredients
61.66%
1,494
Clean label
0.25%
6
5.
In which types of dishes/products do you typically prefer confectionery products with reduced sugar?
Insight
2.5X
More than average
respondents consume reduced sugar cookies than reduced sugar ice cream
44.55%%
Cake
Cake
44.55%
1,648
Cookies
41.69%
1,542
Chocolate bars
9.27%
343
Ice cream
16.09%
595
Dark chocolate
32.82%
1,214
6.
In which types of occasions do you typically prefer confectionery products with reduced sugar?
Insight
42%
More than average
respondents typically consume reduced sugar confectionary on weekends
42.24%
Weekend
Weekday
39.42%
546
Weekend
42.24%
585
Holiday
33.36%
462
Winter
8.52%
118