The Future of Convenience: Your Online Shopping & Delivery Habits

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Givaudan_77eff91905

The Future of Convenience: Your Online Shopping & Delivery Habits

User responses 8,756
fruits and vegetables
Category Fruits And Vegetables
Survey Type Market Research
USA
Market USA
Audience All Audiences

Top Insight

  • Walmart+ is the most popular online grocery delivery service among respondents.
  • Respondents prefer online grocery shopping for saving time and effort over other reasons.
  • Respondents associated online grocery services more with snacks, beverages, and pantry staples than with other types of products.
1.

Which of the following online grocery delivery services have you used?

Insight
70%
More than average
respondents prefer using Walmart+
70.78%
Walmart+
Walmart+
70.78%
109
Instacart
27.27%
42
Amazon Fresh
7.14%
11
2.

What are the main reasons you choose online grocery shopping over in-store shopping?

Insight
6.5X
More than average
consumers prefer online grocery shopping for saving time and effort than for limiting exposure to crowds and germs.
62.47%
Saves Time And Effort
Saves Time And Effort
62.47%
2,106
Fits Into A Busy Schedule
52.06%
1,755
Access To A Wider Range Of Products
34.23%
1,154
Limits Exposure To Crowds And Germs
9.55%
322
Avoids Transportation And Parking Hassles
3.17%
107
3.

What types of products do you buy most often through online grocery services?

Insight
4.4X
More than average
respondents associated online grocery services with snacks, beverages, and pantry staples than with fresh produce and dairy.
82.42%
Snacks, Beverages, And Pantry Staples
Snacks, Beverages, And Pantry Staples
82.42%
7,217
Meat, Poultry, And Seafood
21.28%
1,863
Fresh Produce & Dairy
18.54%
1,623
Prepared Meals And Frozen Foods
0.98%
86
Household Essentials (Cleaning Supplies, Paper Goods)
0.39%
34
4.

What time of day do you typically place your online grocery orders?

Insight
79%
More than average
consumers prefer to place their online grocery orders in the evening
79.29%
Evening (4 Pm – 9 Pm)
Evening (4 Pm – 9 Pm)
79.29%
268
Late Night (10 Pm – 2 Am)
13.02%
44
Early Morning (6 Am – 9 Am)
7.1%
24
Midday (10 Am – 3 Pm)
4.73%
16
5.

What’s the biggest frustration you experience with online grocery shopping?

Insight
6.7X
More than average
respondents associated online grocery shopping with extra fees than with long delivery wait times or unavailable time slots.
73.29%
Extra Fees (Delivery, Service, Tip)
Extra Fees (Delivery, Service, Tip)
73.29%
450
Higher Prices Compared To In-store
18.73%
115
Long Delivery Wait Times Or Unavailable Time Slots
10.91%
67
Limited Selection Of Brands Or Specialty Products
0.49%
3
Receiving Incorrect Or Poor-quality Items
0.33%
2