TasteWise Insights: AI-Powered Food & Beverage Trends
TasteWise Insights: AI-Powered Food & Beverage Trends
User responses
1,663,326
Survey Type
Market Research
Audience
All Audience
Top Insight
- Taste and flavor are the most important factors for respondents when choosing a new food or beverage product.
- Respondents prefer organic ingredients when purchasing food and beverages products over other options.
- In-store Shopping is the preferred method to shop food and beverages products for respondents.
1.
What are the most important factors for you when choosing a new food or beverage product?
Insight
68%
More than average
consumers seek taste and flavor when choosing a new food or beverage product.
68.24%
Taste And Flavor
Taste And Flavor
68.24%
46,142
Health And Nutritional Benefits
25.13%
16,989
Brand Reputation
19.74%
13,350
Price And Value
11.29%
7,635
Sustainability And Environmental Impact
4.24%
2,867
2.
Based on recent social media trends, what new food product are you most excited about?
Insight
10X
More than average
respondents prefer functional beverages than organic or natural snacks.
78.09%
Functional Beverages (E.g., Energy Drinks, Kombucha)
Functional Beverages (E.g., Energy Drinks, Kombucha)
78.09%
1,048,317
International Cuisine-inspired Products
19.7%
264,421
Plant-based Meat Alternatives
12.94%
173,688
Organic And Natural Snacks
7.74%
103,874
3.
What influences your decision to try a new food or beverage product you see on social media?
Insight
2.8X
More than average
consumers choose recommendations from influencers or bloggers than attractive advertisements and promotions when trying a new product.
37.27%
Recommendations From Influencers/bloggers
Recommendations From Influencers/bloggers
37.27%
7,359
Friends And Family Recommendations
35.5%
7,010
Positive Reviews And Ratings
28.52%
5,631
Attractive Advertisements And Promotions
13.2%
2,606
4.
Which ingredients do you look for when purchasing food and beverages?
Insight
49%
More than average
respondents prefer organic ingredients when purchasing food and beverages products.
49.47%
Organic Ingredients
Organic Ingredients
49.47%
54,480
Gluten-free Ingredients
40.73%
44,860
Plant-based Ingredients
33.01%
36,358
Locally Sourced Ingredients
12.91%
14,219
Non-gmo Ingredients
9.12%
10,046
5.
What flavors are you most interested in trying this year?
Insight
16.1X
More than average
consumers prefer classic and traditional flavors than spicy and bold flavors.
75.4%
Classic And Traditional Flavors (E.g., Vanilla, Chocolate)
Classic And Traditional Flavors (E.g., Vanilla, Chocolate)
75.4%
1,254,158
International Flavors (E.g., Thai, Indian, Moroccan)
36.34%
1,254,158
Sweet And Savory Combinations (E.g., Salted Caramel, Maple Bacon)
5.8%
96,524
Spicy And Bold Flavors (E.g., Ghost Pepper, Sriracha)
4.67%
77,670
6.
How do you prefer to shop for food and beverage products?
Insight
12X
More than average
respondents chose in-store shopping than online shopping.
74.49%
In-store Shopping
In-store Shopping
74.49%
95,511
Online Shopping With Home Delivery
18.75%
24,038
Online Shopping With In-store Pickup
6.17%
7,913
Subscription Boxes
0.6%
765
7.
What sustainability practices influence your food and beverage purchasing decisions?
Insight
67%
More than average
consumers prefer support for local produce as a sustainable practice when purchasing food and beverage products.
67.96%
Support For Local Farmers
Support For Local Farmers
67.96%
324,793
Minimal Food Waste
35.71%
170,684
Eco-friendly Packaging
3.4%
16,247
Low Carbon Footprint
3.02%
14,425
Ethical Sourcing Of Ingredients
2.39%
11,431