Salt Consumption Moments
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Salt Consumption Moments
User responses
274,443
Survey Type
Market Research
Audience
All Audience
Top Insight
- Respondents find salt most essential for vegetable dishes.
- Cocktails and beverages is the most popular non-traditional use of salt.
- Salt with caramel is the preferred creative pairing with salt.
1.
In which dishes do you find salt most essential?
Insight
82%
More than average
respondents consider salt essential on vegetables dishes.
82.32%
Vegetables
Vegetables
82.32%
225,929
Meats
61.74%
169,431
Rice
22.67%
62,210
Soups And Stews
22.47%
61,665
Desserts
12.31%
33,792
2.
Have you ever used salt in non-traditional ways (outside of seasoning)? If yes, how?
Insight
9X
More than average
respondents use salt in cocktails and beverages than as a meat cure or brine.
63.16%
In Cocktails Or Beverages
In Cocktails Or Beverages
63.16%
84,587
In Desserts Or Baking
58.59%
78,462
For food fermentation
7.35%
9,839
As A Meat Cure Or Brine
6.53%
8,749
As A Crust For Baking
1.05%
1,412
3.
Which creative pairings with salt have you tried or are interested in trying?
Insight
2X
More than average
respondents consume salt with caramel than salt with fruit.
54.57%
Salt With Caramel
Salt With Caramel
54.57%
65,073
Salt in coffee
26.42%
31,504
Salt With Fruit (E.g., Watermelon, Apple)
25.95%
30,944
Salt With Chocolate
7.17%
8,554
Salt In Smoothies Or Juices
2.47%
2,943
4.
Which of the following specialty salts have you used or would like to use in your baking?
Insight
17X
More than average
respondents like to use herbal or spiced salt than smoked salt.
96.69%
I Prefer Traditional Salt
I Prefer Traditional Salt
96.69%
98,044
Herbal Or Spiced Salt
12.25%
12,421
Smoked Salt
0.7%
714
Volcanic Black Salt
0.41%
416
Wine-infused Salt
0.23%
231
5.
Which popular seasonings are used alongside salt?
Insight
28X
More than average
respondents consume thyme along salt more than dill.
38.98%
Thyme
Thyme
38.98%
29,208
Jalapeno
38.35%
28,737
Rosemary
36.33%
27,226
Dill
30.41%
22,790
Matcha
5.53%
4,147