Pride Month Menu Preferences

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Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Pride Month Menu Preferences

User responses 4,843
fruits and vegetables
Category Fruits And Vegetables
Survey Type Market Research
USA
Market USA
Audience All Audiences

Top Insight

  • Respondents prefer to have pride-themed items featured in desserts on their menus.
  • Taste is the most important aspect of pride-themed menu items for respondents.
  • Respondents prefer social media as a channel for hearing about pride-themed menu items and events.
1.

Which type of Pride-themed menu items are you most interested in trying?

Insight
50%
More than average
respondents prefer desserts with pride-themed items on their menus.
50.26%
Desserts (E.g., Rainbow Berry Cheesecake, Colorful Berrylicious Cake)
Desserts (E.g., Rainbow Berry Cheesecake, Colorful Berrylicious Cake)
50.26%
190
Snacks (E.g., Rainbow Popcorn, Pride-themed Cookies)
35.19%
133
Main Courses (E.g., Rainbow Pasta, Veggie Burger)
15.87%
60
Beverages (E.g., Pride Punch, Sangria)
12.96%
49
Appetizers (E.g., Rainbow Veggie Platter)
12.43%
47
2.

What aspects of Pride-themed menu items are most appealing to you?

Insight
3.5X
More than average
consumers chose taste than price for pride-themed menu items.
40.86%\%
Taste
Taste
40.86%
1,749
Ingredients (E.g., Organic, Vegan)
18.48%
791
Visual Appeal (Colors, Presentation)
18.25%
781
Novelty And Uniqueness
17.08%
731
Health And Nutritional Value
16.38%
701
Price
16.38%
488
Inclusivity And Representation
6.73%
288
3.

How likely are you to visit a restaurant specifically because they offer Pride-themed menu items?

Insight
69%
More than average
respondents are very likely to visit a restaurant specifically because they offer pride-themed menu items.
69.16%
Very Likely
Very Likely
69.16%
453
Very Unlikely
15.42%
101
Somewhat Unlikely
7.18%
47
Neutral
3.36%
22
Somewhat Likely
1.37%
9
4.

What additional elements would enhance your experience with Pride-themed menus in restaurants?

Insight
5.3X
More than average
consumers choose special events or celebrations as additional elements with pride-themed menus in restaurants than donations of proceeds to LGBTQ causes.
68.47%
Special Events Or Celebrations
Special Events Or Celebrations
68.47%
3,316
Interactive Experiences (E.g., Cooking Classes, Tastings)
36.26%
1,756
Donation Of Proceeds To Lgbtq+ Causes
12.91%
625
Collaborations With Lgbtq+ Organizations
4.83%
234
Information On The Significance Of Pride Month
3.74%
181
5.

What channels do you prefer for hearing about Pride-themed menu items and events?

Insight
4.8X
More than average
respondents prefer hearing about pride-themed events on social media than through email newsletters.
26.36%
Social Media (Facebook, Instagram, Twitter)
Social Media (Facebook, Instagram, Twitter)
26.36%
577
Word Of Mouth
26.18%
573
Online Food Blogs And Reviews
23.3%
510
Restaurant Websites
16.45%
360
Local Lgbtq+ Community Organizations
15.35%
336
Email Newsletters
5.39%
118