New Hummus Flavor Survey
New Hummus Flavor Survey
User responses
1,388
Survey Type
Product Innovation
Audience
All Audiences
Top Insight
- Most respondents are influenced by flavor primarily when choosing Hummus and dip products
- More than 51% of respondents like to consume hummus for being healthy
- Dinner is the meal where hummus is most used
- Pizza is the american flavor most respondents find appealing for hummus
1.
What factors influence your decision to purchase a specific hummus or dip product?
Insight
84%
More than average
respondents are influenced by flavor when consuming hummus or dips
84.74%
Flavor
Flavor
84.74%
411
Variety
15.05%
73
Brand
11.13%
54
Price
11.34%
55
Familiarity with Flavors
11.34%
55
2.
What is your reason for consuming a hummus spread?
Insight
2.8X
More than average
respondents consume hummus for being healthy than for being convenient
51.9%
Satisfying
10.48%
22
Indulgent
9.52%
20
Healthy
51.9%
109
Easy and snackable
39.05%
82
Convenient
18.57%
39
Gourmet
6.67%
14
3.
On which meal do you use hummus?
Insight
18%
More than average
respondents consume hummus at dinner than at lunch
46.75%
Dinner
Breakfast
22.78%
77
Lunch
39.64%
134
Brunch
21.89%
74
Snack
25.44%
86
Dinner
46.75%
158
On the Go
1.78%
6
4.
Which flavor concept are you more likely to try in a new hummus blended dip?
Insight
68%
More than average
respondents would prefer a sweet flavored hummus than a spicy flavored hummus
63.29%
Sweet
Savory
12.24%
29
Sweet
63.29%
150
Spicy
37.55%
89
Smoky
19.41%
46
Zesty
0.42%
1
Sour
8.86%
21
5.
Which dishes is hummus served with? (American dishes)
Insight
85%
More than average
respondents have served hummus with french fries
85.58%
French Fries
Mac & Cheese
18.1%
11
Grilled Cheese
14.81%
9
Buffalo Chicken
4.94%
3
Crab Cake
3.29%
2
Pizza
79%
48
Graham Crackers
1.65%
1
Corn Bread
3.29%
2
French Fries
85.58%
52
Cheeseburger
8.23%
5
Meatloaf
0%
0
6.
Do you tend to eat Hummus more at home or out of home?
Insight
2.5X
More than average
respondents eat hummus at home than out of home
71.61%
Home
Home
71.61%
994
Out of home
28.39%
394
7.
Which flavor concept are you more likely to consume in a hummus blended dip?
Insight
50%
More than average
respondents are more likely to consume savory hummus
50.62%
Savory
50.62%
13,860
Sweet
49.38%
13,522
8.
Which classic American snack flavors do you find most appealing for a new hummus concept? {Gen Z}
Insight
13%
More than average
respondents find Peanut Butter hummus more appealing than Cinnamon hummus
41.74%%
Pizza
Buffalo Wing
2.61%
3
Barbecue
18.26%
21
Cheddar
18.26%
17
Cinnamon
19.13%
22
Peanut Butter
19.13%
25
Pizza
41.74%
48
Apple pie
0%
0
9.
Which classic American snack flavors do you find most appealing for a new hummus concept? (All audiences)
Insight
89%
More than average
respondents find Pizza hummus more appealing than Barbecue hummus
36.22%
Pizza
Buffalo Wing
3.59%
548
Barbecue
19.1%
2,920
Cheddar
15.47%
2,364
Cinnamon
19.38%
2,962
Peanut Butter
24.82%
3,793
Pizza
36.22%
5,536
Apple pie
1.73%
264
10.
Which classic American snack flavors do you find most appealing for a new white spread concept? (All audiences)
Insight
5.8X
More than average
respondents are more interested in Cookies & Cream than Pizza flavor
60.54%
Cookies & Cream
Buffalo
3.19%
7,059
Onion & Garlic
52.12%
115,191
Pizza
10.43%
23,049
Ranch
3.37%
7,456
Cinnamon Bun
0.88%
1,953
Cookies & Cream
60.54%
133,796
Southwest
1.1%
2,438
11.
Which classic American snack flavors do you find most appealing for a new hummus concept?
Insight
5.8X
More than average
respondents are interested in Cookies & Cream than Pizza flavor
73.12%
Onion & Garlic
Buffalo
3.72%
1,424
Onion & Garlic
73.12%
28,001
Pizza
73.12%
5,411
Pizza
4.53%
1,735
Cinnamon Bun
0.14%
54
Cookies & Cream
26.52%
10,157
Southwest
0.58%
221