Innovation Opportunities in Sports Drink Flavors
Innovation Opportunities in Sports Drink Flavors
User responses
100,344
Survey Type
Product Innovation
Audience
All Audiences
Top Insight
- Tea is the second most popular beverage for hydration after water
- Grape is the top growing flavor for sports drinks
- Consumers are more interested in Energy over other claims associated with Sports drinks
1.
Which category of drink do you turn to for hydration purposes?
Insight
2.9X
More than average
tea is paired with Hydration than sports drinks
91.84%
Water
Water
91.84%
92,154
Seltzer
1.04%
1,045
Energy Drink
3.55%
3,558
Tea
16.56%
16,619
Sports Drink
5.53%
5,553
2.
What is your favorite flavor for a sports drink?
Insight
2,1X
More than average
respondents prefer lemon flavor than watermelon flavor for sports drinks
43.68%
Lemon
Strawberry
18.39%
563
Black cherry
2.09%
64
Lime
37.8%
1,157
Lemon
43.68%
1,337
Watermelon
20.58%
630
Peach
6.34%
194
Mango
11.99%
367
Grape
13.52%
414
3.
What health/nutrition needs are you looking for in sports drinks?
Insight
2.3X
More than average
respondents look for electrolytes in sports drinks than for protein
65.13%%
Electrolytes
Protein
28.23%
1,900
Vitamins
21.28%
1,432
Antioxidants
9.9%
666
Electrolytes
65.13%
4,383
Carbohydrates
25.88%
1,742
4.
What complaints do you have about current Sports drinks on the market?
Insight
2.1X
More than average
respondents have concerns about high sugar than about weight gain in sports drinks
61.52%
High Sugar
Fattening
13.09%
505
High Sugar
61.52%
2,373
Weight Gain
29.25%
1,128
Health Risks
3.37%
130
High Caffeine
17.84%
688
5.
When do you typically consume sports drinks?
Insight
2.2X
More than average
respondents prefer sports drinks during training than at lunch.
53.43%%
Sporting activity
Breakfast
24.21%
744
Lunch
23.49%
722
Dinner
21.77%
669
Sporting activity
53.43%
1,642
6.
Which claims associated with Sports Drinks are you becoming more interested in?
Insight
4.9X
More than average
Hydration is paired with Sports drinks than weight management
71.76%
Fitness
Healthy
36.63%
4,366
Fitness
71.76%
8,553
Weight management
9.47%
1,129
Gut health
9.67%
1,152
Energy
24.23%
2,888
Hydration
46.73%
5,570
7.
Which dietary claims do you look for in Sport drinks?
Insight
46%
More than average
respondents indicated that they look for sugar-free sports drinks.
46.33%
Sugar free
Sugar free
46.33%
878
Low calorie
19.79%
375
Plant Based
18.21%
345
Low sugar
9.39%
178
Keto
13.3%
252
Gluten Free
12.66%
240
8.
What sports do you consume sports drinks with?
Insight
2X
More than average
respondents consume sports drinks playing football than swimming
25.83%
Football
Running (incl. marathons)
5.71%
88
Cycling
15.9%
245
Aerobics
1.04%
16
Aerobics
12.59%
194
At the gym
22%
339
Basketball
16.48%
254
Soccer
13.5%
208
Football
25.83%
398