Holiday Food Planning & Shopping

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Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Holiday Food Planning & Shopping

User responses 52,441
Placeholder
Category Savory Dishes
Survey Type Market Research
Placeholder
Market USA
Audience All Audiences

Top Insight

  • Respondents associate the stress of planning their Christmas meal with managing a tight budget more than with other causes.
  • Indulgent is the most emerging experience associated with holiday grocery shopping among respondents.
  • Respondents prefer fresh, high-quality Christmas meal ingredients over other factors.
1.

What causes you the most stress when planning your Christmas meal?

Insight
41%
More than average
respondents associated Christmas meal stress with managing a tight budget.
41.73%
Managing A Tight Budget
Managing A Tight Budget
41.73%
462
Crowded Grocery Stores
20.14%
223
Reducing Food Waste
18.34%
203
Finding Specialty Ingredients
15.45%
171
Organizing Multiple Dietary Needs
4.34%
48
2.

Which of the following emerging experiences do you most associate with holiday grocery shopping?

Insight
3.4X
More than average
consumers associated holiday grocery shopping with indulgent experiences than with stressful experiences.
44.86%
Indulgent
Indulgent
44.86%
6,260
Celebration
38.69%
5,400
Unique
17.38%
2,425
Stressful
13.16%
1,836
Magical
10.53%
1,470
3.

What do you prioritize when choosing Christmas meal ingredients?

Insight
5.3X
More than average
respondents prefer fresh, high-quality Christmas meal ingredients than organic or free-range products.
56.28%
Fresh, High-quality Produce
Fresh, High-quality Produce
56.28%
29,513
Specialty Or Gourmet Ingredients
27.23%
14,279
Budget-friendly Options
12.11%
6,348
Organic Or Free-range Products
10.43%
5,471
Sustainable, Locally Sourced Items
6.5%
3,411
4.

Which type of Christmas meal kit would you be most likely to try?

Insight
52%
More than average
consumers prefer vegetarian or vegan Christmas meal kits.
52.02%
Vegetarian Or Vegan Holiday Bundles
Vegetarian Or Vegan Holiday Bundles
52.02%
490
Fully Prepared, Heat-and-serve Dinners
26.22%
247
Gourmet, Chef-curated Meals
16.35%
154
Diy Kits With Pre-measured Ingredients
8.6%
81
Family-sized Value Packs
2.12%
20
5.

How do you plan to handle Christmas leftovers?

Insight
3.4X
More than average
respondents associated Christmas leftovers with freezing for later meals than with sharing with guests or neighbors.
33.73%
Freeze For Later Meals
Freeze For Later Meals
33.73%
401
Compost To Reduce Waste
30.78%
366
Usually Discard Uneaten Portions
24.64%
293
Get Creative With New Recipes
24.64%
206
Share With Guests Or Neighbors
9.67%
115