Holiday F&B Excitement and Trends for Thanksgiving, Chanukkah, and Christmas
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Holiday F&B Excitement and Trends for Thanksgiving, Chanukkah, and Christmas
User responses
266,934
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Respondents are most excited to enjoy traditional holiday dishes this season.
- Respondents prefer to get inspiration for their holiday food and drink ideas from family recipes and traditions over other sources.
- Low-alcohol or no-alcohol holiday beverages are the beverage trend that respondents are most excited to try during the holiday season.
1.
What are you most excited to enjoy or prepare in terms of food and drink this holiday season?
Insight
37%
More than average
respondents prefer traditional holiday dishes during the holiday season.
37.2%
Traditional Holiday Dishes (E.g., Turkey, Latkes, Holiday Roast)
Traditional Holiday Dishes (E.g., Turkey, Latkes, Holiday Roast)
37.2%
99,307
Plant-based Or Health-conscious Holiday Options
29.72%
79,326
International Holiday Cuisine (E.g., Italian, Mexican, Or Fusion Holiday Dishes)
27.52%
73,468
Seasonal Flavors (E.g., Pumpkin Spice, Cranberry, Eggnog)
24.58%
65,600
Beverage Trends (E.g., Holiday Cocktails, Spiced Hot Drinks)
3.38%
9,018
2.
Where do you usually get inspiration for your holiday food and drink ideas?
Insight
1.6 X
More than average
consumers prefer to get inspiration for their holiday food and drink ideas from family recipes and traditions than from social media.
33.47%
Family Recipes And Traditions
Family Recipes And Traditions
33.47%
6,120
Restaurant Menus Or New Holiday Releases
33.08%
6,049
Recipe Websites Or Food Blogs
28.13%
5,144
Social Media (E.g., Instagram, Tiktok)
20.73%
3,791
Specialty Grocery Stores Or Online Marketplaces
2.46%
449
3.
What trends do you associate the most with holiday celebrations this year?
Insight
3.4X
More than average
respondents associated holiday celebrations with a preference for healthier or plant-based options than with an increased focus on locally sourced or seasonal ingredients.
65.55%
Preference For Healthier Or Plant-based Options
Preference For Healthier Or Plant-based Options
65.55%
37,096
Increased Focus On Locally Sourced Or Seasonal Ingredients
18.92%
10,708
Creative Twists On Traditional Holiday Meals
16.12%
9,120
Emphasis On Sustainable Or Eco-friendly Holiday Choices
5.47%
3,095
More Group Or Community-based Celebrations
1.35%
765
4.
What kinds of holiday-related food or beverage content are you most interested in seeing online this year?
Insight
62%
More than average
consumers prefer content about healthy or allergy-friendly holiday recipes.
62.89%
Healthy Or Allergy-friendly Holiday Recipes
Healthy Or Allergy-friendly Holiday Recipes
62.89%
1,747
Food And Beverage Gifting Ideas
26.39%
733
Quick And Easy Holiday Recipes
5.94%
165
Holiday Cocktail And Drink Ideas
5.22%
145
Unique Or Experimental Flavor Combinations
4.18%
116
5.
What new food or beverage trend are you most excited to try for Thanksgiving, Chanukkah, or Christmas?
Insight
3.8X
More than average
respondents prefer trying low-alcohol or no-alcohol holiday beverages than fusion or multicultural holiday dishes.
62.77%
Low-alcohol Or No-alcohol Holiday Beverages
Low-alcohol Or No-alcohol Holiday Beverages
62.77%
9,143
Fusion Or Multicultural Holiday Dishes
16.28%
2,372
Diy Food Gift Kits (E.g., Spice Mixes, Cookie Kits)
15.31%
2,230
Innovative Holiday Desserts (E.g., Alternative Ingredients, New Twists)
4.7%
685
Immersive Dining Experiences (E.g., Holiday Pop-up Restaurants, Themed Dinners)
1.77%
258