Freshness First: How Chefs Choose Ingredients
Freshness First: How Chefs Choose Ingredients
User responses
18,781
Survey Type
Purchase Behavior
Audience
Chefs, Top_chefs
Top Insight
- Most respondents care mostly about the quality and freshness of the product they get
- Ethnic Or International Ingredients are the most difficult type of products to source for respondents
- Most respondents prefer the origin of their product to be local sources that support their community
1.
When selecting products, which factor is most important to you
Insight
3.6X
More than average
respondents find quality and freshness of products important than competitive pricing and value for money
81.45%%
Quality and freshness of the product
Quality and freshness of the product
81.45%
15,297
Competitive pricing and value for money
22.64%
4,252
Sustainability and ethical sourcing practices
42.71%
8,022
Local sourcing and support of community businesses
29.44%
5,529
2.
Which type of products or ingredients do you find most difficult to source
Insight
41%
More than average
respondents find Ethnic or International ingredients difficult to source
41.84%
Ethnic or international ingredients
Specialty or artisanal items
31.19%
369
Organic or sustainably produced goods
34.57%
409
Ethnic or international ingredients
41.84%
495
Seasonal products with limited availability
15.64%
185
3.
How do you prioritize the origin of products in your selection process?
Insight
78%
More than average
respondents have a strong preference for local products that support the community
78.33%
Strong preference for local products to support the community
Strong preference for local products to support the community
78.33%
5,529
Prefer a mix of local and nationally sourced to balance quality and variety
9.04%
638
No specific preference; product quality is the only consideration
43.05%
3,039