Food & Beverage Marketing Survey
Food & Beverage Marketing Survey
User responses
191,124
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Information about health benefits or dietary needs is the content that grabs the respondents’ attention the most.
- Online ads are the most effective channel for receiving food and beverage marketing.
- Most of respondents love receiving personalized marketing about food and beverages.
1.
When it comes to food and beverage marketing, what kind of content grabs your attention the most?
Insight
50%
More than average
respondents prefer information about health benefits or dietary needs.
50.91%
Information About Health Benefits Or Dietary Needs
Information About Health Benefits Or Dietary Needs
50.91%
97,306
Recipes Or Tips For Using The Product
43.27%
82,701
Celebrity Endorsements
28.14%
53,778
Humorous Or Entertaining Content
6.45%
12,330
Stories About The Origin Or Ingredients Of The Product
0.13%
248
2.
When do you prefer to see food and beverage marketing messages?
Insight
4.3X
More than average
Consumers prefer to see marketing messages at night than at afternoon.
52.55%
Night
Night
52.55%
60,253
Morning
41.29%
47,340
Evening
12.41%
14,230
Afternoon
11.99%
13,747
Noon
4.35%
4,990
3.
Which channels do you find most effective for receiving food and beverage marketing?
Insight
4.7X
More than average
respondents paired marketing with online ads than with text messages.
40.74%
Online Ads (Websites, Apps)
Online Ads (Websites, Apps)
40.74%
22,145
Social Media (E.g., Facebook, Instagram)
37.12%
20,181
Email Marketing
16.89%
9,182
Traditional Advertising (Tv, Print)
16.66%
9,056
Text Messages
8.65%
4,701
In-store Promotions And Displays
0.79%
427
4.
How would you feel about receiving personalized food and beverage marketing based on your past purchases or preferences?
Insight
68%
More than average
consumers prefer personalized marketing based on their past puchases or preferences.
68.93%
I Would Love It! It Would Be More Relevant To My Interests.
I Would Love It! It Would Be More Relevant To My Interests.
68.93%
783
I'm Okay With It, As Long As It's Not Too Intrusive.
19.1%
217
I'm Not Sure, It Depends On How My Data Is Used.
13.91%
158
I Would Prefer Not To Receive Personalized Marketing.
4.05%
46
5.
After seeing a food or beverage ad, what is most likely to prompt you to try the product?
Insight
3.2X
More than average
respondents prefer special discounts or offers than positive reviews from other customers when trying a new product.
68.84%
A Special Discount Or Offer
A Special Discount Or Offer
68.84%
47,721
A Chance To Win A Prize Or Participate In A Contest
30.12%
20,880
Positive Reviews From Other Customers
21.25%
14,734
Information About The Company's Sustainability Practices Or Ethical Sourcing
21.21%
14,705
The Ability To Easily Order The Product Online Or For Delivery
0.46%
319