Discover Consumer’s Taste with Tastewise
Discover Consumer's Taste with Tastewise
User responses
3,433,505
Survey Type
Market Research
Audience
All Audience
Top Insight
- Respondents cook dinner the most at home.
- Taste and health are top of mind for respondents when considering new products.
- Respondents try new recipes primarily from celebrity chefs.
1.
What types of food do you cook most often at home?
Insight
94%
More than average
respondents cook lunch at home than they do desserts.
55.47%
Dinner
Dinner
55.47%
1,904,399
Breakfast foods
38.49%
1,321,655
Lunch
38.09%
1,307,708
Appetizers and snacks
29.14%
1,000,640
Desserts
19.6%
673,113
2.
When considering new food or beverage products, what factors are most important to you?
Insight
45%
More than average
respondents find health important than brand recognition.
43.76%
Taste
Taste
43.76%
30,230
Health & Wellness
40.63%
28,067
Brand recognition
27.97%
19,326
Price
10.13%
7,001
Convenience
9.48%
6,547
Sustainability
4.57%
3,159
3.
Do you have any dietary restrictions or preferences?
Insight
67%%
More than average
respondents follow a Vegan diet.
67.49%
Vegan
Vegan
67.49%
505,989
Gluten-free
30.89%
231,605
Vegetarian
30.65%
229,792
Sugar free
13.98%
104,814
Soy-free
3.91%
29,310
Nut-free
1.94%
14,511
4.
What are your favorite flavor profiles?
Insight
62%
More than average
respondents prefer a spicy flavor than a sour flavor.
86.86%
86%
Spicy
86.86%
1,869,194
Sour
22.17%
477,176
Savory
13.67%
294,130
Bold
8.65%
186,121
Light & refreshing
3.92%
84,437
Umami
3.57%
76,868
5.
When trying new recipes, where do you find inspiration most often?
Insight
26%
More than average
respondents try new recipes from family than from a website.
44.3%
Celebrity chefs
Celebrity chefs
44.3%
6,784
Family recipes
42.26%
6,471
Cooking websites or blogs
33.39%
5,113
Cookbooks or magazines
21.8%
3,338
Social media (e.g., Instagram, Pinterest)
19.91%
3,049
Cooking shows or online videos
0.88%
135