Consumer Reactions to Emerging F&B Trends, Stretchy Yogurt, Fibremaxxing & Loaded Water
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Consumer Reactions to Emerging F&B Trends, Stretchy Yogurt, Fibremaxxing & Loaded Water
User responses 18,016
Survey Type Market Research
Audience All Audiences
Top Insight
- Texture is the most popular claim associated with stretchy yogurt among respondents.
- Respondents associated stretchy yogurt with berries more than with other ingredients.
- Respondents prefer consuming loaded water products as a healthier way to stay hydrated.
1.
What excites you most about stretchy yogurt?
Insight
51%
More than average
respondents prefer stretchy yogurt for its texture.
51.9%
The texture (thick, stretchy consistency)
The texture (thick, stretchy consistency)
51.92%
135
The visual appeal (aesthetic or social media value)
34.62%
90
The novelty of the format
8.08%
21
The cultural inspiration
4.62%
12
The customizable toppings (e.g., fruit, boba, jellies)
0.77%
2
2.
What ingredients or toppings are commonly added to stretchy yogurt?
Insight
2.5X
More than average
consumers associated stretchy yogurt with berry flavors than coconut.
29.3%
Berry
Berry
29.29%
152
Sugar
26.2%
136
Strawberry
12.14%
63
Coconut
11.37%
59
Chia
10.98%
57
Chocolate
10.02%
52
3.
How would you describe your current approach to dietary fiber intake?
Insight
3.3X
More than average
respondents rarely think about fiber in their diet than they intentionally avoid high-fiber foods.
87.1%
I actively seek high-fiber foods for health benefits
I actively seek high-fiber foods for health benefits
87.11%
6,431
I rarely think about fiber in my diet
7.06%
521
I occasionally consider fiber when choosing foods
3.63%
268
I intentionally avoid high-fiber foods
2.11%
156
I am unaware of the benefits of dietary fiber
0.09%
7
4.
Which of the following high-fiber ingredients do you consume regularly?
Insight
45%
More than average
consumers don’t eat any of the high-fiber ingredients mentioned in this question
45.4%
None of the above
None of the above
45.38%
8,175
Legumes (e.g., chickpeas, lentils)
20.07%
3,616
Whole grains (e.g., oats, quinoa, brown rice)
19.65%
3,540
Chia seeds
10.58%
1,906
Dried fruits (e.g., prunes, dates)
4.32%
779
5.
How do you perceive "loaded water" products (flavored or enhanced waters)?
Insight
45%
More than average
consumers don’t eat any of the high-fiber ingredients mentioned in this question
45.4%
None of the above
None of the above
45.38%
8,175
Legumes (e.g., chickpeas, lentils)
20.07%
3,616
Whole grains (e.g., oats, quinoa, brown rice)
19.65%
3,540
Chia seeds
10.58%
1,906
Dried fruits (e.g., prunes, dates)
4.32%
779
6.
How do you perceive "loaded water" products (flavored or enhanced waters)?
Insight
1.9X
More than average
respondents prefer loaded water as a healthier alternative than as a convenient way to stay hydrated.
40.4%
A healthier alternative to sugary beverages
A healthier alternative to sugary beverages
40.45%
4,159
Overhyped — I prefer plain water
36.36%
3,739
A convenient way to stay hydrated
20.71%
2,129
I do not find them appealing or useful
2.19%
225
I’m not familiar with the concept
0.29%
30