Breakfast Bar Preferences: Unwrapping Consumer Choices
Breakfast Bar Preferences: Unwrapping Consumer Choices
User responses
501,826
Survey Type
Product Innovation
Audience
All Audiences
Top Insight
- Most respondents eat breakfast bars for Energy and to help Weight Management
- Respondents look mostly for natural and organic breakfast bars
- Protein is the most important nutritional value in breakfast bars for respondents
1.
Why do you eat breakfast bars? Select all that apply
Insight
30%
More than average
respondents eat breakfast bars for weight management
49.15%
Energy
Nourishing
11.11%
372
Energy
49.15%
1,645
Satisfying
24.92%
834
Metabolism
5.71%
191
Weight Management
30.5%
1,021
Heart Health
6.33%
212
Blood Sugar
17.54%
587
2.
Do you like breakfast bars to contain caffeine?
Insight
86%
More than average
respondents prefer breakfast bars without caffeine content
86.62%
No
Yes
13.38%
170
No
86.62%
1,101
3.
Which dietary claims do you look for in breakfast bars? Select all that apply
Insight
50.6%
More than average
respondents look for organic bars than dairy-free bars
41.32%
Natural
Low Sugar
6.53%
225
Low Carb
9.26%
319
Low Calorie
5.72%
197
Low Fat
5.52%
190
Keto
12.2%
420
Dairy Free
16.87%
581
Nut Free
6.45%
222
Organic
25.41%
875
Natural
41.32%
1,423
4.
Which nutritional values are important to you in breakfast bars? Select all that apply
Insight
40%
More than average
respondents find carbohydrates content more important than fiber content
76.92%
Protein
Protein
76.92%
3,380
Carbohydrates
32.09%
1,410
Fiber
22.92%
1,007
Collagen
3.53%
155
Superfood
4.51%
198
Whole Grain
10.24%
450
Healthy Fats
8.49%
373
5.
Which claims are you becoming more interested in?
Insight
84%
More than average
respondents have been interested in Protein in the past 2 years
84.16%
Protein
Protein
84.16%
422,318
Collagen
12.98%
65,136
Low fat
6.33%
31,781
Low sugar
5.34%
26,809
Whole grains
9.05%
45,406
Low carb
19.22%
96,457
6.
Which grains do you look for in breakfast bars?
Insight
10X
More than average
respondents look for Quinoa in breakfast bars than Amaranth
94.19%
Oats
Amaranth
0.79%
26
Spelt
0.64%
21
Oats
94.19%
3,112
Quinoa
7.87%
260
Millet
0.85%
28
Barley
1.03%
34
7.
Which nuts/seeds do you like in breakfast bars?
Insight
1.7X
More than average
respondents enjoy Chia in breakfast bars than Walnuts
50.79%
Peanut
Peanut
50.79%
2,651
Almond
38.95%
2,033
Coconut
33.68%
1,758
Walnut
8.95%
467
Pecan
7.76%
405
Cashew
8.01%
418
Chia
15.82%
826
Hemp
5.48%
286
Flax
10.94%
571
Sunflower seed
6.34%
331
8.
Which fruit do you prefer in breakfast bars?
Insight
40.46%
More than average
respondents prefer Bananas on breakfast bars more than Strawberries
40.46%
Banana
Date
17.66%
760
Cranberry
14.94%
643
Raisin
11.88%
511
Fig
3.63%
156
Apricot
4.55%
196
Cherry
8.71%
375
Banana
40.46%
1,741
Prune
0.6%
26
Raspberry
10.2%
439
Strawberry
23.75%
1,022