Brand Awareness and Ultra-Processed Foods
Unlock the survey
Brand Awareness and Ultra-Processed Foods
User responses
26,640
Survey Type
Market Research
Audience
All Audience
Top Insight
- Respondents associate ultra-processed foods with Coca-Cola more than with other brands.
- Respondents prefer to stop consuming ultra-processed ingredients for weight management rather than to improve other health benefits.
- The claim ‘Now made with whole ingredients’ is the most popular among respondents when it comes to switch brands.
1.
Which of these brands do you associate with ultra-processed foods?
Insight
79%
More than average
respondents associated ultra-processed foods with Coca-Cola.
79.69%
Coca-cola
Coca-cola
79.69%
612
Kellogg’s
17.58%
135
General Mills
9.9%
76
Pepsico
6.38%
49
Nestlé
2.73%
21
Kraft Heinz
2.21%
17
2.
Which aspect of brand messaging around processing do you find most compelling?
Insight
16.4X
More than average
consumers prefer local produce brand messaging than recycling brand messaging.
74.07%
Local produce
Local produce
74.07%
460
Sustainability
23.99%
149
Food waste
7.41%
46
Recycling
4.51%
28
Ethical
2.74%
17
Biodegradable
1.45%
9
3.
Which changes in food products make you believe that food brands are moving toward healthier, less processed options?
Insight
2.2X
More than average
respondents associated healthier or less processed options with vegan claims than with high protein claims.
38.04%
Vegan
Vegan
38.04%
4,723
Natural
35.34%
4,387
Organic
34.98%
4,343
Gluten free
22.71%
2,820
Plant based
22.51%
2,795
High protein
17.26%
2,143
4.
Which functional health benefits are you looking to improve when you stop consuming ultra-processed ingredients?
Insight
Weight management%
More than average
consumers prefer to stop consuming ultra-processed ingredients for weight management.
54.33%
Weight management
Weight management
54.33%
14,473
Energy
42.88%
11,423
Gut health
37.09%
9,881
Blood sugar
27.41%
7,302
Anti inflammatory
24.64%
6,563
Heart health
18.49%
4,925
5.
Which of these product claims would make you most likely to switch brands?
Insight
7.6X
More than average
respondents prefer the claim “Now Made With Whole Ingredients” 7.6 times more than the claim “100% Natural” when deciding to switch brands.
94.15%
“Now Made With Whole Ingredients”
“Now Made With Whole Ingredients”
94.15%
1,868
“Less Processed, Same Great Taste”
12.35%
245
“100% Natural”
12.3%
244
“No Artificial Preservatives”
0.35%
7