At the Table: Eating Through Inflation

Unlock the survey

At the Table: Eating Through Inflation

User responses 2,100,844

Category Food & Beverage

Survey Type Market Research

Market USA

Audience All Audiences

Top Insight

Respondents associated inflation more with buying fewer premium or specialty items than with other food habits.
Respondents prefer choosing food products for convenience over other factors.
Clear cooking guidance or recipes are the most popular reasons why respondents prefer trying new brands/products.

How has inflation most impacted your food habits?

Insight

98%

More than average

respondents associated inflation with buying fewer premium or specialty items.

98.6%

I Buy Fewer Premium Or Specialty Items

98.6%

14,882

I Cook More At Home

14.84%

2,240

I Rely More On Deals Or Loyalty Programs

2.84%

428

I Waste Less Food / Stretch Meals Further

1.91%

288

I Dine Out Less Often

0.1%

What matters most when choosing food products or meals right now?

Insight

1.3X

More than average

consumers chose food products for convenience than for health benefits.

62.73%

Convenience

62.73%

1,317,822

Health Benefits

46.92%

985,771

Quality Ingredients

18.34%

385,236

Price

17.2%

361,346

Portion Size

1.3%

21,648

What would make you feel supported by food brands during high inflation?

Insight

4.3X

More than average

respondents prefer recipes or meal kits that stretch ingredients than loyalty rewards that build over time.

99.84%

Nutrition-dense Options At Reasonable Prices

99.84%

14,874

Recipes Or Meal Kits That Stretch Ingredients Further

3.65%

544

Freezing And Storage Tips To Reduce Waste

1.93%

288

Loyalty Rewards That Build Over Time

0.84%

125

Smaller Sizes With Transparent Pricing

0.07%

Are you more open to trying new brands/products if they offer

Insight

47%

More than average

consumers prefer trying new brands or products if they offer clear cooking guidance or recipes.

47.52%

Clear Cooking Guidance Or Recipes

47.52%

2,037

Alignment With My Values (E.g. Sustainability)

39.7%

1,702

Higher Nutritional Value

25.45%

1,091

Something That Feels Like A "Treat" Without Guilt

2.92%

125

Packaging Designed For Portion Control

1.07%

Where do you look for inspiration or support when trying to eat well on a tighter budget?

Insight

More than average

respondents prefer tips from friends or family who are good at budgeting than social media hacks and budget recipe videos.

65.14%

I Don’t Really Look—i Just Buy What's Familiar And Affordable

65.14%

1.35

Tips From Friends/family Who Are Good At Budgeting

49.58%

293

Social Media Hacks And Budget Recipe Videos

12.35%

Discount Grocery Apps Or Meal Deal Alerts

3.05%

Food Brand Content That Helps Me Make The Most Of What I Buy

1.35%