At the Table: Eating Through Inflation
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At the Table: Eating Through Inflation
User responses
2,100,844
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Respondents associated inflation more with buying fewer premium or specialty items than with other food habits.
- Respondents prefer choosing food products for convenience over other factors.
- Clear cooking guidance or recipes are the most popular reasons why respondents prefer trying new brands/products.
1.
How has inflation most impacted your food habits?
Insight
98%
More than average
respondents associated inflation with buying fewer premium or specialty items.
98.6%
I Buy Fewer Premium Or Specialty Items
I Buy Fewer Premium Or Specialty Items
98.6%
14,882
I Cook More At Home
14.84%
2,240
I Rely More On Deals Or Loyalty Programs
2.84%
428
I Waste Less Food / Stretch Meals Further
1.91%
288
I Dine Out Less Often
0.1%
15
2.
What matters most when choosing food products or meals right now?
Insight
1.3X
More than average
consumers chose food products for convenience than for health benefits.
62.73%
Convenience
Convenience
62.73%
1,317,822
Health Benefits
46.92%
985,771
Quality Ingredients
18.34%
385,236
Price
17.2%
361,346
Portion Size
1.3%
21,648
3.
What would make you feel supported by food brands during high inflation?
Insight
4.3X
More than average
respondents prefer recipes or meal kits that stretch ingredients than loyalty rewards that build over time.
99.84%
Nutrition-dense Options At Reasonable Prices
Nutrition-dense Options At Reasonable Prices
99.84%
14,874
Recipes Or Meal Kits That Stretch Ingredients Further
3.65%
544
Freezing And Storage Tips To Reduce Waste
1.93%
288
Loyalty Rewards That Build Over Time
0.84%
125
Smaller Sizes With Transparent Pricing
0.07%
10
4.
Are you more open to trying new brands/products if they offer
Insight
47%
More than average
consumers prefer trying new brands or products if they offer clear cooking guidance or recipes.
47.52%
Clear Cooking Guidance Or Recipes
Clear Cooking Guidance Or Recipes
47.52%
2,037
Alignment With My Values (E.g. Sustainability)
39.7%
1,702
Higher Nutritional Value
25.45%
1,091
Something That Feels Like A "Treat" Without Guilt
2.92%
125
Packaging Designed For Portion Control
1.07%
46
5.
Where do you look for inspiration or support when trying to eat well on a tighter budget?
Insight
4X
More than average
respondents prefer tips from friends or family who are good at budgeting than social media hacks and budget recipe videos.
65.14%
I Don’t Really Look—i Just Buy What's Familiar And Affordable
I Don’t Really Look—i Just Buy What's Familiar And Affordable
65.14%
1.35
Tips From Friends/family Who Are Good At Budgeting
49.58%
293
Social Media Hacks And Budget Recipe Videos
12.35%
73
Discount Grocery Apps Or Meal Deal Alerts
3.05%
18
Food Brand Content That Helps Me Make The Most Of What I Buy
1.35%
8