In the ever-evolving food industry landscape, staying ahead is not just an advantage; it’s a necessity. For a significant player like Flavorsum, the quest to maintain a competitive edge led them to a groundbreaking partnership with Tastewise, a real-time consumer insights platform. Let’s delve into Flavorsum’s experiences with Tastewise, its challenges, why they chose it, the transformative solutions implemented, and the remarkable results achieved.
The challenges in the food industry are as diverse as the flavors it offers. Flavorsum encountered three key hurdles that demanded innovative solutions:
- Unraveling the Mystery of Consumer Preferences: Navigating the vast sea of consumer preferences is a challenging task. Flavorsum needed a real-time tool to decipher intricate patterns and trends.
- Accelerating the Innovation Process: The traditional methods of concept development were time-consuming and costly. Flavorsum sought a solution that could streamline the innovation process without compromising quality.
- Broadening the Scope of Consumer Feedback: Limited by conventional research methods, Flavorsum wanted to break free from the confines of small consumer groups and tap into the rich tapestry of millions of conversations happening globally.
Tastewise emerged as the beacon of innovation for Flavorsum, offering a comprehensive solution to their challenges. The advantages reaped from this partnership were transformative:
- Real-Time Consumer Insights: Tastewise’s data-driven approach provided Flavorsum with unparalleled real-time insights into consumer preferences, allowing them to adapt swiftly to changing trends.
- Streamlined Innovation Process: Flavorsum witnessed a paradigm shift in its concept development timeline. The efficiency gained through Tastewise allowed them to cut down on time and budget significantly.
- A Global Perspective: By tapping into millions of online conversations, Tastewise empowered Flavorsum to understand local and global trends, broadening the horizons of innovation.
The collaboration between Flavorsum and Tastewise resulted in a revolutionized innovation process. Leveraging Tastewise’s platform, Flavorsum implemented three critical solutions:
- Rapid Concept Development: Flavorsum slashed concept development time by two-thirds, thanks to the swift insights provided by Tastewise. What used to take weeks was now achieved in a matter of days.
- Cost-Efficient Research: Tastewise’s data-driven approach saved time and proved to be more budget-friendly than traditional research methods, allowing Flavorsum to allocate resources more strategically.
- Global Flavor Exploration: Tastewise’s extensive data pool enabled Flavorsum to explore and experiment with flavors inspired by diverse cultures and regions, enhancing its product portfolio.
The collaboration between Flavorsum and Tastewise bore fruit, showcasing impressive results:
- Vendor Approval and Product Development: A presentation fueled by Tastewise data secured Flavorsum a coveted spot as an approved vendor. The subsequent development of a new product proved the efficacy of the insights gained.
- Consistent Success in Presentations: Flavorsum integrated Tastewise data into 181 presentations, leading to a consistent track record of success. The insights provided by Tastewise became an integral part of their storytelling.
- Industry Recognition and Adoption: Flavorsum’s success story with Tastewise resonated within the industry, earning them recognition and admiration. The ease of use and predictive capabilities of Tastewise attracted other companies to explore its potential.
Violife by Upfield, a prominent name in the food industry, understands the imperative of remaining ahead in foodservice. To expand their foodservice business and amplify sales productivity, Violife aligned with Tastewise, the end-to-end GenAI platform for modern food & beverage brands.
The foodservice sector demands nimble strategies to swiftly identify high-quality leads and ensure sales conversion. Violife set out to:
- Enhance the efficiency of their lead generation campaign.
- Achieve precision in targeting and engaging their ideal audience.
- Transform a negative campaign ROI into a resounding success.
Violife found the optimal solution in Tastewise, comprehensively addressing their challenges. By partnering with Tastewise, Violife gained:
- Swift access to high-quality leads: Tastewise provided Violife with rapid access to valuable leads, facilitating precise targeting and engagement of their ideal audience.
- Data-driven insights for strategic decision-making: Tastewise’s real-time bespoke insights empowered Violife to transform its approach, ensuring informed decisions throughout the lead generation and sales conversion processes.
Violife’s collaboration with Tastewise revolutionized their lead generation and sales conversion processes:
- Enhanced lead generation efficiency: Tastewise’s platform identified 4,000 restaurant prospects accurately and efficiently.
- Strategic targeting: Tastewise empowered Violife to precisely engage their ideal audience, reshaping their outreach strategy.
The partnership with Tastewise yielded significant results for Violife:
- Achieved a 4X increase in sales productivity: Tastewise’s insights transformed negative campaign ROI into a resounding success, marking a significant improvement in sales conversion.
- Saved valuable time and resources: Violife cut touchpoints by 50% by streamlining the lead generation process, ensuring a more efficient use of resources.
- Stayed ahead of competitors: Violife efficiently identified and engaged with high-quality leads, maintaining a competitive edge in the dynamic foodservice industry.
As a strategic marketing agency, Stephan & Brady (S/B) needed:
- A faster way to do food and beverage trend research
- To make more strategic campaign decisions
- To back up client pitches with easily understood, real-time data when presenting new campaigns
- To identify opportunities in the food and beverage industry that will lead to successful marketing campaigns
- To understand the consumer needs and motivations behind what people put on their plates, what they order, and how they cook
- Enhance the agency’s research abilities – Using Tastewise, Stephen & Brady are now able to be much more efficient with their research and find actionable insights faster.
- Be a data-driven marketing firm – Backing every decision, idea, recipe, marketing pitch, or client communication with real-time consumer data positions Stephen & Brady as industry leaders.
- Create winning marketing strategies – Stephan & Brady use Tastewise to get inspired and find innovative ideas for new marketing campaigns, content, and social media strategies for their clients.
Before Tastewise, S/B spent a lot of time and effort on market research to create exciting recipes, content, and social media posts for their food and beverage industry clients. Using Tastewise, the agency is moving forward with:
- Smarter long and short term planning – S/B are able to create long term and short term campaigns, content calendars, and marketing creative deliverables that drive success for their clients
- Faster, more successful campaigns – The agency now saves valuable time on research by using Tastewise to access real-time consumer insights quicker
Ah, pickles: those salty and sour creations that we love to add to our favorite burger, dice up straight into our chicken salad, or snack straight from the jar. According to the Tastewise Index, pickles are featured on 45% of restaurant menus in the US. It’s hard to imagine visiting a restaurant that doesn’t include pickles as an ingredient in at least one dish on the menu.
TreeHouse Foods knew exactly this when looking to reposition their already successful line of pickle products. They needed to understand what types of ingredients are paired together with pickles to create new dishes that people will be talking about — and want to put on their plates.
In order to understand exactly how people talk about their pickle products, TreeHouse Foods needed real-time data from social media – and fast. The other methods of research that the TreeHouse team used at the time presented outdated consumer insights, and weren’t reliable in a quickly changing market. Using ingredient discovery within the Tastewise Explore solution, they were able to understand what consumers wanted to eat with their pickles: fish sandwiches!
The main takeaway? The combination of fish sandwiches & pickles has grown the fastest among trending dishes. This data point became the driving force behind creating new recipes, shooting an exciting new campaign, and developing compelling sales collateral.
TreeHouse Foods created a successful sales campaign backed by Tastewise’s real consumer data – and it all started by identifying consumer excitement around the combination of fried fish sandwiches and pickles.
This discovery influenced:
- A creative product photo shoot
- A new, data-backed guide suggesting pickle applications for food service vendors
- A new set of recipes shared across all teams and incorporated into sales collateral and presentations
- Commercial materials used in food service restaurant magazines
THE BOTTOM LINE
- Campaign (and product!) success: TreeHouse Foods succeeded in introducing a well-penetrated product to a saturated market by creating an innovative campaign for their pickle products based on data-driven insights.
- More efficient innovation processes : TreeHouse Foods also implemented new work processes before each campaign shoot to ensure that every recipe or creative idea is first backed by Tastewise’s real-time consumer data.
The Waitrose innovation team needed to:
- Create dishes and concepts to inspire the culinary teams working on the supermarket’s own-label products
- Validate all new product ideas with actionable data while working under a tight schedule
Waitrose innovation team uses Tastewise to:
- Explore social media discussions to understand what excites their customers
- Use data on consumer needs to learn about dining occasions and seasonal food trends
- Find the most popular home-cooked dishes and curate newsletters with the perfect home cooking concepts for their monthly reports
- Validate ideas that lead to future best-selling products
The Waitrose innovation team was able to:
- Create successful products such as the classic creamy Basque cheesecake – a top-selling own label dessert
- Save significant time on research by accessing insights quicker
- Successfully create widely-read monthly and seasonal internal newsletters based on real food and beverage trends
- Improve cross-functional collaboration with the chef teams and suppliers
THE BOTTOM LINE
“If you’ve got an ingredient and you want to know how it’s being used, it’s so easy to access this insight with Tastewise.”
Lizzie Conlon | Innovation Manager at Waitrose
For the past two years, Campbell’s marketing, insights, and foodservice teams have used Tastewise to push innovation, content strategy, and sales further in more modern and fresh ways.
The Campbell’s team needed to:
- Improve the efficiency of their research, marketing, innovation and sales projects.
- Back up their research with real-time consumer data.
- Introduce new marketing and sales angles for well-established products in the market.
Using Tastewise, the team:
- Saves valuable time by consolidating research, marketing, and food service projects under one platform.
- Uncovers food trends, new flavor pairings, recipes, and menu innovation in significantly less time.
- Validates insights with accurate data on consumer motivations, unique ingredients & flavors, social media trends, and more.
The Campbell’s team is now able to:
- Bring a modern, fresh, and data-driven approach to every stage of product development, from insight to marketing campaigns, product positioning, and content creation.
- Keep their finger on the pulse of what consumers really want to eat (& how!) and be first to market with the next best-selling soup product.
THE BOTTOM LINE
“Campbell’s team uses Tastewise in multiple stages of innovation: “From the vision to the idea, to the flavors, to how we tell consumers to use the product, and how we draw in new customers and position our brand in modern and fresh ways. Having the ability of using real-time information and know that we really have the pulse on what consumers are talking about is really instrumental and has a great impact”.
Amanda Hershon | Communications Specialist
“Speed is definitely one of the biggest benefits of Tastewise. A quick search and a couple of clicks and I’m on my way to figuring out where I need to go and what I’m looking for.”
Greg Boggs | Senior Chef North America Foodservice
The Givaudan Marketing and Consumer Insights teams are the vanguard of innovation at Givaudan. By keeping their finger on the pulse of consumer trends, these teams are responsible for identifying the next food & beverage flavors, colors, experiences, and more that consumers will love – and sharing them with their clients and the broader market. Within the scope of their work, the Marketing and Insights teams use consumer insights to answer customer briefs, as well as create market-leading trend reports that influence the wider industry.
To retain their position as thought and innovation leaders committed to providing the best solutions to both their customers and the market, the Marketing and Consumer Insights teams need access to the most up-to-date information possible.
In a rapidly changing market, this is made complicated as consumer preferences, tastes, and expectations constantly evolve. How did Givaudan tackle these challenges to successfully answer customer briefs — and provide market thought leadership?
Using Tastewise’s platform the team could:
- Actively pitch customers with campaign ideas based on real-time flavor trends, new flavor combinations and relevant consumer motivations.
- Answer customer briefs with a unique perspective, knowledge and inspiring insights while increasing win rates.
- Have a competitive advantage and being first in the market with the right trends.
- Utilize social media insights in every 2nd research project.
Tastewise emerged as the ideal solution for Kroger, addressing their innovation challenges comprehensively. By partnering with Tastewise, Kroger gained the following advantages Real-time insights for confident decision-making Tastewise provides Kroger with actual data to validate emerging trends and make informed decisions. With up-to-date insights, Kroger can confidently identify and explore new opportunities, ensuring their ideas cater to dynamic consumer preferences. Accelerated innovation timeline: Tastewise’s one-minute turnaround time for insights enables Kroger to swiftly validate ideas and refine their product development process more efficiently. This agility allows Kroger to stay ahead of competitors by adapting to changing consumer demands and preferences promptly. Consumer-centric approach: Tastewise offers a comprehensive understanding of consumer needs and behavior. By aligning their product offerings with consumer preferences, Kroger ensures their products connect deeply with the target audience and enhance customer satisfaction.
10X faster time to pitch : The Givaudan Marketing & Consumer Insights team was able to save a significant amount of time on research and reach relevant insights 10 times faster.
3X more briefs answered: The Givaudan Marketing & Consumer Insights team was able to work on over 100 projects with customers over the past year. Every 2nd research project uses social media insights!
Increased project inflow and new wins: Thanks to a unique trend perspective and differentiating insights on consumer needs and emerging ingredients, the Givaudan Marketing & Consumer Insights team increased customer project inflow and delivered new winning solutions — resulting in additional business growth.
THE BOTTOM LINE
“We wanted to build perspective on colour trends – what does it mean to consumers in the context of food & bev categories, which colours are more popular in which product category, what are the consumer motivations and what are the ingredients trends linked to colour. Tastewise can track colour trends in social discussions, and this gives us a unique view on the latest insights on colour trends in food & beverages”.
Tatiana Luschen, Consumer Sensory Insights Manager Innovation & Foresight Europe, Taste & Wellbeing
“Tastewise is the only system that actually allows us to gauge where a flavor is in terms of its evolution cycle.”
Martinique Buys, Marketing Director UK & Ireland, Taste & Wellbeing
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Real-time insights and data-driven decision-making propel Kroger’s innovation process into a rapidly changing AI landscape.
Kroger, a leading retailer in the United States, understands the critical importance of staying ahead in the fast-paced food industry. In their pursuit of maintaining a competitive edge, Kroger has partnered with Tastewise, a cutting-edge platform that provides real-time consumer insights. By leveraging Tastewise’s data-driven approach, Kroger has transformed its innovation process, achieving greater efficiency, consumer-centricity, and success.
The food industry demands continuous innovation and a predictive understanding of ever-changing consumer preferences. In order to maintain a competitive edge Kroger needed to:
- Anticipate emerging trends and consumer demands.
- Validate ideas swiftly and effectively before investing resources.
- Align their product offerings with evolving consumer preferences.
Tastewise emerged as the ideal solution for Kroger, addressing their innovation challenges comprehensively. By partnering with Tastewise, Kroger gained the following advantages:
- Real-time insights for confident decision-making: Tastewise provides Kroger with actual data to validate emerging trends and make informed decisions. With up-to-date insights, Kroger can confidently identify and explore new opportunities, ensuring their ideas cater to dynamic consumer preferences.
- Accelerated innovation timeline: Tastewise’s one-minute turnaround time for insights enables Kroger to swiftly validate ideas and refine their product development process more efficiently. This agility allows Kroger to stay ahead of competitors by adapting to changing consumer demands and preferences promptly.
- Consumer-centric approach: Tastewise offers a comprehensive understanding of consumer needs and behavior. By aligning their product offerings with consumer preferences, Kroger ensures their products connect deeply with the target audience and enhance customer satisfaction.
Kroger’s collaboration with Tastewise has revolutionized their innovation process. By leveraging Tastewise’s platform, Kroger:
- Understanding consumer preferences: Tastewise insights empower Kroger to exceed expectations and predict future demands. Crafting dynamic product offerings with consumer preferences in mind ensures effective adaptation to developing trends.
- Evidence-based decisions: Tastewise sheds light on consumer needs, enabling informed decisions throughout the innovation process. By relying on data, Kroger minimizes risks and increases the success of new products and initiatives.
- Streamlining decision-making: Tastewise’s real-time insights and data-driven approach transform Kroger’s decision-making. With evidence-based strategies, Kroger stays at the forefront of innovation in the ever-evolving food industry.
Kroger’s collaboration with Tastewise has yielded significant results:
- Saved valuable time and resources: With Tastewise acting as the fourth team member, Kroger swiftly validates ideas and refines their product development process more efficiently. This high-speed insight delivery not only saves valuable time but also thousands of dollars on concept testing, with insights delivered in just 1 minute.
- Stayed ahead of competitors: By promptly adapting to changing consumer demands and preferences, Kroger has maintained a competitive edge in the food industry.
- Enhanced consumer satisfaction: By aligning their product offerings with consumer preferences, Kroger has created products that resonate deeply with their target audience, resulting in increased customer satisfaction.