The Consumer Intelligence Platform that actually drives Revenue

Dominate the shelf, streamline campaigns, and maximize revenue impact with GenAI workflows for retail and foodservice

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Build me a campaign targeting Gen Z Which flavor will sell best at Walmart? Which operator should sales focus on? Create a sales story for my plant-based cheese
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Trusted by
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Accenture
Ardent Mills
Cargill
Conagra Brands
Ferrero
Flora Food Group EU
Kellanova UK
Kroger
Mars Food
McCormick & Company
Post Consumer Brands
Tetra Pak
Ventura Foods
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Accenture
Ardent Mills
Cargill
Conagra Brands
Ferrero
Flora Food Group EU
Kellanova UK
Kroger
Mars Food
McCormick & Company
Post Consumer Brands
Tetra Pak
Ventura Foods

Unlock Revenue:

Smarter Campaigns, Faster Sales, Bigger Wins

Execute Winning Campaigns

Accelerate Concept-to-Market
Turn ideas into shelf-ready products in days, not months
Localize and Personalize
Instantly tailor messaging to capture consumer demand by market or segment
Drive Campaign Impact at Scale
Launch campaigns that resonate – faster and with more confidence
Book a demo
Launchpad – submitting a feedback

Maximize Foodservice Growth

Win Menu Listings
Align with operator priorities to increase product visibility and consumption frequency
Empower Sales Teams
Arm your team with the compelling, insight-driven collateral they need to close deals
Dominate Competitive Categories
Identify whitespace and outperform competitors with personalized menu innovation strategies
Book a demo
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Accelerate Innovation and Renovation – without the risk

Find Winning Ideas, First
Surface consumer-validated opportunities before your competitors
Cut Iteration Time in Half
Test and refine concepts using real-world behavior – not guesswork
Grow Loyalty with Relevant Renovation
Refresh SKUs based on what consumers actually want today
Book a demo
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What our clients say about us

Why do I like Tastewise? Because it gives me solutions.

$10M

annual sales through new product

7 months ahead

in innovation that boosted sales

Reinventing fruit snacks with Tastewise

”We used Tastewise in the past [for a] product called, Char-Fruiterie… What I like about [Tastewise]? Why do I like it? Because it gives me solutions.”

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Ozgu Koc

SVP New Business & Product Development

Tastewise played a key role in bringing this product range to market.

25%

shorter launch time from 12 months to 9 months

£5

higher spend per basket from younger customers

Driving increased productivity and revenue

”We achieved a remarkably quick turnaround, launching the range within just 9 months, even with the complexity of a cross-category product line. Tastewise’s assistance in expediting our access to data and insights played a key role in bringing this range to market.”

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Lizzie Conlon

Innovation Manager

Thousands of dollars saved on concept testing

65%

savings in primary research spend

>180

client presentations built using Tastewise data

Revolutionizing the way we innovate

Tastewise fosters, “Could you look into this? Could you look into that?” Or they take what we’ve presented as the story and they move forward with it, but it’s always an interesting conversation.”

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Lisa Jackson

Marketing Director

The partnership has been a resounding success

4K

qualified restaurant prospects

45%

increase in conversion rates

Scaling Foodservice Wins with Data-Backed Campaigns

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

Screenshot 2024-02-08 at 13.21.22
Rachel Waynberg

Senior Manager, Marketing, Foodservice

Tastewise helps us bring trends to life

3x

the amount of innovation projects quarterly

8x

faster product development cycles

From Trend Spotting to Revenue Activation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon

Test Kitchen Specialist, Campbell Soup Company

Tastewise gives me some actual data to say yes

$1000

saving on concept testing per product

60

seconds to valuable insight

Turning Consumer Intelligence into Category Growth

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake

Senior Innovation Manager, Kroger

Tastewise brings exactly the kind of forward-thinking intelligence we need

10x

quicker creation of sales pitches

3x

more project briefs answered per month

Powering Givaudan’s flavor innovation

”Tastewise brings exactly the kind of forward-thinking intelligence we require, making them an invaluable collaborator in shaping the future of food innovation”

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Basak Oker

Marketing & CSI Director, Europe

There has never been a tool as widely adopted as Tastewise.

25%

more sales opportunities

3x

more efficient innovation processes to boost sales

Tastewise helps us stand out in a saturated market

“The beauty of Tastewise is that you can use the data for so many different things. The idea that you can have a salesperson, an analytics person, an e-commerce person, a ‘Food Away from Home’ person – all using the tool and getting something out of it that addresses the need and their own business is pretty cool, and I don’t think we have any tools that have that sort of broad use.”

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Norman McKay

Food Away from Home Marketing

All case studies

Tastewise works seamlessly with your tech stack

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TELUS Consumer Goods

Simplify customer relationships and optimize your supply chain with the TELUS Sales Enablement CRM, boosting efficiency and profitability.

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Salesforce

Drive sales and customer engagement with Salesforce’s robust CRM and automation tools, tailored to scale your business efficiently.

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Copilot

Microsoft Copilot and Tastewise work together to streamline your processes, helping you generate concepts, validate ideas, and refine strategies—effortlessly.

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ChatGPT

Enhance your decision-making with direct access to Tastewise insights via ChatGPT. Use AI to instantly uncover consumer trends, predict demand, and refine product positioning.

Learn more

Smart brands execute with Tastewise

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    For Foodservice

    Become the first option & vendor of choice for chains, brokers, and distributors.

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    For Retail

    Create winning shelf strategy that captures demand, increases consumption, and drives brand loyalty.

  3. Icon (19)

    For Distributors

    Leverage market and operator signals to build targeted campaigns, push priority brands, and accelerate stock movement with precision.

For Foodservice
For Retail
For Distributors
Get started
781ff538616f24c1ab3fc5315fc40f031949a1b4

Tastewise fosters, “Could you look into this? Could you look into that?” Or they take what we’ve presented as the story and they move forward with it, but it’s always an interesting conversation.”

Lisa Jackson

Marketing Director

Screenshot 2024-02-08 at 13.21.22

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

Rachel Waynberg

Senior Manager, Marketing, Foodservice

Rectangle

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

Amanda Hershon

Test Kitchen Specialist, Campbell Soup Company

Rectangle (2)

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

Natalie Taake

Senior Innovation Manager, Kroger

d10af82c2d06592865733f6a7e43a218feec9b35

”Tastewise brings exactly the kind of forward-thinking intelligence we require, making them an invaluable collaborator in shaping the future of food innovation”

Basak Oker

Marketing & CSI Director, Europe

download (3)

”We achieved a remarkably quick turnaround, launching the range within just 9 months, even with the complexity of a cross-category product line. Tastewise’s assistance in expediting our access to data and insights played a key role in bringing this range to market.”

Lizzie Conlon

Innovation Manager

73a72900adcef07fc10f87079fe615eb8080c38c

”We used Tastewise in the past [for a] product called, Char-Fruiterie… What I like about [Tastewise]? Why do I like it? Because it gives me solutions.”

Ozgu Koc

SVP New Business & Product Development

e005f273099b68b380f18a90505fd4a4666a4b5b

“The beauty of Tastewise is that you can use the data for so many different things. The idea that you can have a salesperson, an analytics person, an e-commerce person, a ‘Food Away from Home’ person – all using the tool and getting something out of it that addresses the need and their own business is pretty cool, and I don’t think we have any tools that have that sort of broad use.”

Norman McKay

Food Away from Home Marketing

In association with

Telus
IFDA
IFMA
WFF
WFFC
World Economic Forum

See what food intelligence can do for you

Top Food Trends for 2025

Browse up-to-date trend analysis on ingredients, flavors, and diets.

Cake Pop

Cake Pop

78%
Carnivore diet

Carnivore Diet

133%
Dr pepper

Dr Pepper

6.5%
rhubarb

Rhubarb

15%
Salsa macha

Salsa Macha

13.3%
Flaxseed oil

Flaxseed Oil

13.3%
hydration

Hydration

13.3%