Yogurt trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Yogurt trend

Trend overview

  • Social conversations about Yogurt have by over the past year
  • restaurants offer Yogurt on their menus
  • The fastest rising consumer need for Yogurt is
  • The dominating diet for Yogurt is

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of yogurt

Trend analysis over time and across social, menus and recipes

Monitor trend developments

Easily track popularity changes, sales statistics, industry trend analysis and trend developments
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Ingredients & flavors for yogurt

The top established ingredients and/or flavors related to yogurt that are experiencing positive growth

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Diets

The dietary references with yogurt over time

Most popular yogurt dishes

Most popular yogurt posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Yogurt Trends 2024: Rising Protein Demand and Vegan Appeal

As of 2024, yogurt is seeing an uptick in popularity with social conversations up 8.28% over the past year. While only 15.00% of restaurants feature yogurt on their menus, its association with high-protein diets and vegan lifestyles is fueling its growth. The demand for protein-rich yogurt is on the rise, as health-conscious consumers seek functional foods that support fitness and wellness.

Top Ingredients and Flavors for Yogurt

Key ingredients like Greek yogurt, berries, and vanilla are driving the yogurt trend. This nutritious staple is not only a go-to for breakfast but is also making its way into snacks and savory dishes. As more consumers turn to yogurt for its health benefits, its role in both plant-based and protein-focused diets continues to expand.

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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell

Optimised ROI, reduced spend: marketing done right

50% Increase

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15% Reduction

In Content Production Costs
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15x Increase

In Consumer Engagement
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