tofu Trends

Highlights

Top 4 restaurant dishesSee More Most popular tofu dishes in restaurants
#1SALT PEPPER TOFU
I.c. China Bistro (Las Vegas, Nevada)
@icchinabistro

$9.95

#2TOFU POKE BOWL
Zaka Bowl (Memphis, Tennessee)
@zakabowl

$11.00

#3TOFU SCRAMBLE
Gnome Café (Charleston, South Carolina)
@queenvea3

$3.50

#4TOFU RICE NOODLE PORK
Dian Kitchen Nyc (Nyc, New York)
@dian_kitchen_nyc

$11.00

See more popular dishes
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with tofu
#1jasmine rice
#2beer
#3pineapple
#4squid
#5ramen noodles
#6waffles
#7chili
83.72%
#8peanut sauce
44.86%
#9chicken
40.41%
#10kimchi
25.03%
Restaurants Percentage of restaurants that serve tofu

7.13%

12,683 of 177,783 Restaurants

Top dish:
Salt Pepper Tofu

Online Recipes Percentage of all online tofu recipes

0.6%

11,827 of 1,979,825 Recipes

Top recipe:
Quick & Easy Crispy Tofu

Overview

tofu Growth Over Time How tofu has risen or fallen in popularity over the past year
Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '19Apr '19May '1900.050.10.150.20.250.30.350.40.450.5
Year Over Year TOFU growth or decline vs one year ago
-13.9%
Yearly Eating Frequency Average yearly consumption of tofu per consumer
2.12
Share of Plate The percentage of the average American diet that tofu represents
Eat in vs Eat out The popularity of tofu at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve tofu

7.13%

12,683 of 177,783 Restaurants

Top dish:
Salt Pepper Tofu

Online Recipes Percentage of all online tofu recipes

0.6%

11,827 of 1,979,825 Recipes

Top recipe:
Quick & Easy Crispy Tofu

See the full report

Innovation Analysis

The most popular ingredients, flavors, and variations for tofu, as well as the food and beverage combinations trending and fading over the past year

perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1salad
24.82%
#2curry
16.18%
#3kimchi
11.82%
#4stir fry
11.1%
#5pho toppings
6.5%
#6fried rice
6.26%
#7eggs
6.26%
#8spring rolls
3.65%
#9ice cream
3.01%
#10tacos
2.78%
#11tempeh
2.78%
#12seitan
2.14%
#13guacamole
1.98%
#14hamburger
0.71%
Fastest Rising perishables and prepared Ingredients
#1tacos
63.88%
#2spring rolls
32.26%
#3kimchi
25.03%
#4pho toppings
12.53%
#5guacamole
10.37%
#6ice cream
6.97%
#7fried rice
5.48%
#8eggs
0.16%
Fastest Falling perishables and prepared Ingredients
#1seitan
38.71%
#2salad
31.61%
#3hamburger
29.18%
#4stir fry
26.71%
#5tempeh
24.01%
#6curry
24%
See more perishables and prepared trends
grains Trends Highlights the most popular grains ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1rice
51.52%
#2pasta
12.96%
#3quinoa
11.52%
#4noodles
7.36%
#5brown rice
6.08%
#6ramen noodles
4.8%
#7soba
3.36%
#8jasmine rice
2.4%
Fastest Rising grains Ingredients
#1jasmine rice
#2ramen noodles
#3noodles
2.36%
Fastest Falling grains Ingredients
#1quinoa
35.4%
#2pasta
22.87%
#3brown rice
19.29%
#4soba
11.48%
#5rice
3.23%
See more grains trends
vegetables Trends Highlights the most popular vegetables ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1broccoli
14.25%
#2kale
11.21%
#3spinach
10.95%
#4greens
10.69%
#5soy
8.97%
#6seaweed
5.8%
#7mushrooms
5.8%
#8potatoes
4.88%
#9edamame
4.75%
#10cabbage
4.75%
#11basil
3.96%
#12zucchini
3.96%
#13bok choy
3.69%
#14onion
3.17%
#15peanuts
2.64%
#16chickpeas
0.53%
Fastest Rising vegetables Ingredients
#1bok choy
54.20%
#2basil
12.26%
#3peanuts
10.77%
#4edamame
2.40%
#5soy
0.60%
Fastest Falling vegetables Ingredients
#1chickpeas
49.52%
#2onion
46.57%
#3spinach
43.99%
#4zucchini
40.35%
#5greens
39.87%
#6kale
23.04%
#7broccoli
18.33%
#8mushrooms
16.16%
#9potatoes
12.14%
#10seaweed
8.19%
#11cabbage
7.54%
See more vegetables trends
meat Trends Highlights the most popular meat ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1chicken
33.14%
#2beef
26.1%
#3pork
21.33%
#4pork belly
7.43%
#5steak
5.71%
#6bacon
4.38%
#7turkey
1.9%
Fastest Rising meat Ingredients
#1turkey
#2steak
#3pork belly
44.86%
#4chicken
40.41%
#5bacon
10.37%
#6pork
10.05%
#7beef
1.88%
See more meat trends
seafood Trends Highlights the most popular seafood ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top seafood Ingredients
#1fish
39.51%
#2salmon
35.61%
#3tuna
18.05%
#4squid
6.83%
Fastest Rising seafood Ingredients
#1squid
Fastest Falling seafood Ingredients
#1tuna
37.02%
#2fish
30.68%
#3salmon
30.14%
See more seafood trends
spices and herbs Trends Highlights the most popular spices and herbs ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1garlic
26.72%
#2ginger
18.97%
#3cilantro
15.52%
#4sesame
14.22%
#5chocolate
12.5%
#6black pepper
11.21%
#7black pepper
0.86%
Fastest Rising spices and herbs Ingredients
#1black pepper
15.03%
#2cilantro
13.25%
#3black pepper
1.40%
Fastest Falling spices and herbs Ingredients
#1sesame
40.06%
#2chocolate
37.51%
#3ginger
11.15%
#4garlic
3.95%
See more spices and herbs trends
condiments Trends Highlights the most popular condiments ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1miso
37.7%
#2sriracha
18.32%
#3hummus
15.71%
#4soy sauce
14.66%
#5peanut sauce
13.09%
#6chili
0.52%
Fastest Rising condiments Ingredients
#1chili
83.72%
#2peanut sauce
44.86%
Fastest Falling condiments Ingredients
#1hummus
59.37%
#2miso
28.17%
#3soy sauce
27.57%
#4sriracha
11.48%
See more condiments trends
beverages Trends Highlights the most popular beverages ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
40.78%
#2black tea
34.95%
#3smoothie
24.27%
Fastest Falling beverages Ingredients
#1coffee
18.64%
#2smoothie
16.3%
#3black tea
8.79%
See more beverages trends
dairy Trends Highlights the most popular dairy ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cheese
62.11%
#2vegan cheese
37.89%
Fastest Rising dairy Ingredients
#1cheese
15.23%
Fastest Falling dairy Ingredients
#1vegan cheese
18.35%
See more dairy trends
alcohol Trends Highlights the most popular alcohol ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1beer
71.43%
#2wine
28.57%
Fastest Rising alcohol Ingredients
#1beer
Fastest Falling alcohol Ingredients
#1wine
33.87%
See more alcohol trends
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1toast
50%
#2bread
41.67%
#3waffles
8.33%
Fastest Rising bakery and desserts Ingredients
#1waffles
#2bread
3.47%
Fastest Falling bakery and desserts Ingredients
#1toast
27.57%
See more bakery and desserts trends
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
Fastest Rising nuts and seeds Ingredients
#1coconut
10.62%
See more nuts and seeds trends
fruits Trends Highlights the most popular fruits ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1mango
84.85%
#2pineapple
15.15%
Fastest Rising fruits Ingredients
#1pineapple
Fastest Falling fruits Ingredients
#1mango
26.15%
See more fruits trends

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose tofu compared to all other dishes
fitness
18.98%
clean eating
4.01%
meal prep
2.97%
Diets Over Time The dietary references with tofu over time
May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '19Apr '19May '190510152025303540455055
  • vegan
  • vegetarian
  • clean eating
  • gluten free
See more diets insights

Restaurant Analysis

A look at the most popular tofu dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve tofu

7.13%

Cuisine Penetration The most popular restaurant cuisine to feature tofu

chinese restaurant

18 %
tofu Pricing Analysis Average price of tofu across the variously priced restaurants, from cheapest to most expensive
$8.92$8.23$8.97$10.16$14AVG$$$$$$$$$$
Most Popular tofu Dishes The most notable variations of tofu served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Salt Pepper Tofu I.C. China BistroLas VegasNevada
#2 Tofu Poke Bowl Zaka BowlMemphisTennessee
#3 Tofu Scramble Gnome CaféCharlestonSouth Carolina
#4 Tofu Rice Noodle Pork Dian Kitchen NYCNycNew York
#5 Cream Cheese Tofu Spread Ess-a-BagelNycNew York
#6 Fried Tofu Simply Home CafeFountain ValleyCalifornia
#7 Tofu Donut Gift Box Ring - Baked Tofu DonutsLaCalifornia
#8 Agedashi Tofu Japonessa Sushi CocinaBellevueWashington
#9 Mushroom Tofu Soup Young Dong TofuSan GabrielCalifornia
#10 Cyo Tofu Stir Fry honeygrowBaltimoreMaryland
Menu Items How many total instances of tofu found in restaurants across the country
37,643
Dish Count Per Menu The average number of tofu variations on a restaurant's menu
2.97
See competition analysis

Home Cooking

Highlighting the leading online tofu recipes and their penetration

Recipe Count How many online recipes exist for tofu <