tofu Trends

Highlights

Top 4 restaurant dishesSee More Most popular tofu dishes in restaurants
#1TOFU POKE BOWL
Zaka Bowl (Memphis, Tennessee)
@zakabowl

$13.00

#2CYO TOFU STIR FRY
Honeygrow (Baltimore, Maryland)
@baltimorebrunchbabe

$6.79

#3TOFU SCRAMBLE
Pj's Lager House (Detroit, Michigan)
@ethicallifter

$10.00

#4CREAM CHEESE TOFU SPREAD
Ess-a-bagel (Nyc, New York)
@h.y.e.n.n.y

$6.95

See more popular dishes
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with tofu
#1beer
#2ramen noodles
#3fried rice
81.26%
#4steak
78.53%
#5bagels
73.79%
#6pork belly
53.10%
#7tuna
45.31%
#8cauliflower
34.55%
#9soy
24.03%
#10seaweed
23.97%
Restaurants Percentage of restaurants that serve tofu

7.74%

11,823 of 152,763 Restaurants

Top dish:
Tofu Poke Bowl

Online Recipes Percentage of all online tofu recipes

0.64%

10,254 of 1,593,361 Recipes

Top recipe:
Vegan Sesame Tofu Dumplings

Overview

tofu Growth Over Time How tofu has risen or fallen in popularity over the past year
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1800.050.10.150.20.250.30.350.40.450.50.55
Year Over Year TOFU growth or decline vs one year ago
9.16%
Yearly Eating Frequency Average yearly consumption of tofu per consumer
2.34
Share of Plate The percentage of the average American diet that tofu represents
Eat in vs Eat out The popularity of tofu at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve tofu

7.74%

11,823 of 152,763 Restaurants

Top dish:
Tofu Poke Bowl

Online Recipes Percentage of all online tofu recipes

0.64%

10,254 of 1,593,361 Recipes

Top recipe:
Vegan Sesame Tofu Dumplings

See the full report

Innovation Analysis

The most popular ingredients, flavors, and variations for tofu, as well as the food and beverage combinations trending and fading over the past year

perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1salad
27.58%
#2curry
18.43%
#3kimchi
11.27%
#4stir fry
11.27%
#5eggs
6.73%
#6fried rice
5.71%
#7pho toppings
5.41%
#8spring rolls
3.44%
#9ice cream
2.63%
#10tempeh
2.56%
#11broth
2.27%
#12tacos
2.19%
#13hamburger
0.51%
Fastest Rising perishables and prepared Ingredients
#1fried rice
81.26%
#2tempeh
51.36%
#3ice cream
30.34%
#4tacos
24.65%
#5spring rolls
11.53%
#6eggs
4.49%
Fastest Falling perishables and prepared Ingredients
#1hamburger
30.32%
#2salad
27.84%
#3broth
26%
#4stir fry
16.71%
#5curry
13.32%
#6kimchi
8.43%
#7pho toppings
7.92%
See more perishables and prepared trends
vegetables Trends Highlights the most popular vegetables ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1broccoli
12.86%
#2greens
11.97%
#3spinach
11.64%
#4kale
11.31%
#5green gram
10.42%
#6soy
8.98%
#7mushrooms
6.21%
#8seaweed
5.21%
#9corn
4.88%
#10edamame
4.77%
#11cauliflower
3.77%
#12onion
3.55%
#13savory
2.11%
#14squash
1.77%
#15cucumber
0.55%
Fastest Rising vegetables Ingredients
#1squash
#2savory
88.36%
#3cauliflower
34.55%
#4soy
24.03%
#5seaweed
23.97%
Fastest Falling vegetables Ingredients
#1cucumber
36.93%
#2kale
34.14%
#3greens
30.9%
#4corn
27.25%
#5onion
26.16%
#6edamame
25.86%
#7mushrooms
20.99%
#8spinach
14.7%
#9broccoli
13.93%
#10green gram
13.89%
See more vegetables trends
grains Trends Highlights the most popular grains ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1rice
53.89%
#2pasta
15.57%
#3quinoa
13.32%
#4noodles
7.19%
#5brown rice
6.14%
#6ramen noodles
3.89%
Fastest Rising grains Ingredients
#1ramen noodles
#2noodles
9.54%
Fastest Falling grains Ingredients
#1quinoa
34.41%
#2pasta
30.51%
#3brown rice
27.92%
#4rice
10.89%
See more grains trends
meat Trends Highlights the most popular meat ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1chicken
30.71%
#2beef
26.79%
#3pork
21.43%
#4pork belly
6.79%
#5steak
5.18%
#6bacon
4.46%
#7lamb
4.11%
#8sausage
0.54%
Fastest Rising meat Ingredients
#1steak
78.53%
#2pork belly
53.10%
#3lamb
16.84%
#4beef
13.43%
#5bacon
5.50%
#6sausage
0.91%
Fastest Falling meat Ingredients
#1pork
6.79%
#2chicken
5.52%
See more meat trends
spices and herbs Trends Highlights the most popular spices and herbs ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1garlic
27.99%
#2ginger
19.78%
#3cilantro
14.55%
#4sesame
14.18%
#5chocolate
13.06%
#6pepper
10.45%
Fastest Rising spices and herbs Ingredients
#1chocolate
15.32%
Fastest Falling spices and herbs Ingredients
#1ginger
45.16%
#2cilantro
32.73%
#3garlic
27.74%
#4pepper
24.32%
#5sesame
7.74%
See more spices and herbs trends
condiments Trends Highlights the most popular condiments ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1miso
35.08%
#2marina sauce
18.55%
#3hummus
16.13%
#4sriracha
15.73%
#5soy sauce
14.52%
Fastest Falling condiments Ingredients
#1soy sauce
42.73%
#2marina sauce
19.27%
#3miso
16.82%
#4sriracha
11.32%
#5hummus
6.3%
See more condiments trends
seafood Trends Highlights the most popular seafood ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top seafood Ingredients
#1fish
45.54%
#2salmon
34.82%
#3tuna
19.64%
Fastest Rising seafood Ingredients
#1tuna
45.31%
#2salmon
19.60%
Fastest Falling seafood Ingredients
#1fish
33.02%
See more seafood trends
dairy Trends Highlights the most popular dairy ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cheese
66.67%
#2vegan cheese
33.33%
Fastest Falling dairy Ingredients
#1vegan cheese
30.62%
#2cheese
12.73%
See more dairy trends
beverages Trends Highlights the most popular beverages ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
53.09%
#2tea
46.91%
Fastest Falling beverages Ingredients
#1tea
17.68%
#2coffee
1.49%
See more beverages trends
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
Fastest Rising nuts and seeds Ingredients
#1coconut
22.31%
See more nuts and seeds trends
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1toast
84.62%
#2bagels
15.38%
Fastest Rising bakery and desserts Ingredients
#1bagels
73.79%
Fastest Falling bakery and desserts Ingredients
#1toast
27.47%
See more bakery and desserts trends
fruits Trends Highlights the most popular fruits ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1mango
Fastest Falling fruits Ingredients
#1mango
6.3%
See more fruits trends
alcohol Trends Highlights the most popular alcohol ingredients with tofu, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1wine
#2beer
3.03%
Fastest Rising alcohol Ingredients
#1beer
Fastest Falling alcohol Ingredients
#1wine
48.31%
See more alcohol trends

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose tofu compared to all other dishes
fitness
24.43%
clean eating
5.18%
protein
3.53%
Diets Over Time The dietary references with tofu over time
Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1805101520253035404550
  • vegan
  • vegetarian
  • clean eating
  • gluten free
See more diets insights

Restaurant Analysis

A look at the most popular tofu dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve tofu

7.74%

Cuisine Penetration The most popular restaurant cuisine to feature tofu

chinese restaurant

18 %
tofu Pricing Analysis Average price of tofu across the variously priced restaurants, from cheapest to most expensive
$8.87$8.14$9.02$10.1$14.71AVG$$$$$$$$$$
Most Popular tofu Dishes The most notable variations of tofu served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Tofu Poke Bowl Zaka BowlMemphisTennessee
#2 Cyo Tofu Stir Fry honeygrowBaltimoreMaryland
#3 Tofu Scramble PJ's Lager HouseDetroitMichigan
#4 Cream Cheese Tofu Spread Ess-a-BagelNycNew York
#5 Agedashi Tofu Japanese Restaurant Aki　彩季HonoluluHawaii
#6 Tofu Donut Gift Box Ring - Baked Tofu DonutsLaCalifornia
#7 Spicy Crispy Tofu Sliced Pork 蜀巷 alley 41NycNew York
#8 Stinky Tofu Hot Pot Soup LollipotSfCalifornia
#9 Bbq Pork Tofu Hon KeeChicagoIllinois
#10 Tofu Noodle Soup Farmhouse Kitchen Thai CuisinePortlandOregon
Menu Items How many total instances of tofu found in restaurants across the country
34,949
Dish Count Per Menu The average number of tofu variations on a restaurant's menu
2.96
See competition analysis

Home Cooking

Highlighting the leading online tofu recipes and their penetration

Recipe Count How many online recipes exist for tofu
10,254
Used As Ingredient How many online recipes use tofu as an ingredient
9,803
Top Online Recipes The most notable variations of tofu recipes found online, and how they have performed over the past year
1

Vegan Sesame Tofu Dumplings from Rabbit and Wolves

2

Crispy Sesame Tofu with Zucchini Noodle (Vegetarian Meal Prep) from My Food Story

3

Baked Tofu from Gimme Some Oven

4

Crispy Baked Buffalo Tofu Wings from The Curious Chickpea

5

Honey Ginger Tofu and Veggie Stir Fry from

6

Banh mi bowls with sticky tofu from Choosingchia

7

Spicy Sesame Zoodles with Crispy Tofu from Pinch of Yum

8

Vegan Nashville Hot Tofu Nuggets from Rabbit and Wolves

9

Tofu rice paper rolls from Lazy Cat Kitchen

10

Vegan black pepper tofu from Lazy Cat Kitchen

11

Spicy Sesame Zoodles with Crispy Tofu from Pinch of Yum

See more cooking insights