Paletas trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Paletas have by year-over-year
- of U.S. restaurants offer Paletas dishes on their menus
- The top consumer need driving Paletas consumption today is
- Paletas is the most dominant dietary adaptation
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Paletas Trend performance
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Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Paletas that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Paletas space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Most Popular Paletas
Paletas, the beloved Mexican frozen treats, have grown in popularity across the United States and worldwide, captivating taste buds with their vibrant flavors and natural ingredients.
Here’s a list of the most popular paleta flavors and their popularity based on statistics.
Strawberry (Fresa)
Strawberry paletas consistently top the charts as a fan favorite, both in the U.S. and globally.
Known for their sweet yet tangy flavor, Fresa paletas account for approximately 25% of total paleta sales in the U.S., according to culinary market surveys.
Their popularity also mirrors the buzz around trending ice cream flavors, as both continue to appeal to consumers seeking fresh, fruity options.
Internationally, they remain a classic option and are especially popular in Latin American countries.
Mango with Chili (Mango con Chile)
This flavor offers a perfect mix of sweet, tangy, and spicy, making it a standout choice for adventurous paleta lovers.
Mango with chili holds around 18% of market sales in the U.S. and is particularly celebrated in urban areas with diverse cultural influences.
It has also gained a foothold in countries like Canada and the UK due to its unique flavor profile.
Coconut (Coco)
Coconut paletas are heavily favored for their creamy texture and tropical taste.
These account for approximately 15% of the global paleta market and are particularly popular in beachside regions and tropical countries, where coconut is a staple flavor.
Tamarind (Tamarindo)
For lovers of tangy and exotic flavors, tamarind is a top choice. Tamarindo paletas represent about 10% of the market and have strong popularity in both the U.S. and Southeast Asia, where tamarind is already a well-loved ingredient.
Chocolate (Chocolate Abuelita)
Chocolate-flavored paletas, often infused with hints of cinnamon or traditional Mexican chocolate, are a comfort food favorite.
They are most popular during the cooler months in the U.S., comprising 12% of annual sales.
This aligns with frozen dessert trends, where rich, seasonal flavors gain traction among consumers seeking indulgent treats.
These paletas also show enduring popularity in Europe, where chocolate desserts are deeply appreciated.
Pineapple (Piña)
Refreshing and sweet, pineapple paletas are loved for their vibrant and tropical notes.
Globally, piña paletas hold around 8% of the market, with particular popularity in warmer climates across South America and Asia.
Frequently Asked Questions
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What are the biggest food trends right now?
Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.
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Why should brands care about food trends?
Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.
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How often do food trends change?
Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.
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How can I use food trends to grow my business?
Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.
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How does Tastewise’s trend data compare to traditional trend reports?
Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.
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Can I track niche or regional food trends?
Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.
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