matcha green tea Trends

Highlights

Top 4 restaurant dishesSee More Most popular matcha green tea dishes in restaurants
#1ORGANIC ICED MATCHA GREEN TEA
Eko Eats (La, California)
@am_legendary_

$2.95

#2MATCHA LATTE GREEN TEA
Asian Mint (Highland Park, Texas)
@sucrose_solidarity

$5.00

#3MATCHA GREEN TEA LATTE
Republique (La, California)
@dessert.trotter

$6.00

#4MATCHA GREEN TEA
Iceskimo (San Diego, California)
@gjsmiti3

$3.00

See more popular dishes
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with matcha green tea
#1ube
#2ginger
#3coconut
#4ice cream
23.09%
#5tea
19.51%
Restaurants Percentage of restaurants that serve matcha green tea

0.13%

202 of 152,763 Restaurants

Top dish:
Organic Iced Matcha Green Tea

Online Recipes Percentage of all online matcha green tea recipes

0.02%

287 of 1,593,361 Recipes

Top recipe:
No-Bake Matcha Green Tea Cheesecake [Dairy-Free-Gluten-Free-Paleo-AIP]

Overview

matcha green tea Growth Over Time How matcha green tea has risen or fallen in popularity over the past year
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1800.010.020.030.040.050.060.07
Year Over Year MATCHA GREEN TEA growth or decline vs one year ago
28.24%
Yearly Eating Frequency Average yearly consumption of matcha green tea per consumer
1.51
Share of Plate The percentage of the average American diet that matcha green tea represents
Eat in vs Eat out The popularity of matcha green tea at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve matcha green tea

0.13%

202 of 152,763 Restaurants

Top dish:
Organic Iced Matcha Green Tea

Online Recipes Percentage of all online matcha green tea recipes

0.02%

287 of 1,593,361 Recipes

Top recipe:
No-Bake Matcha Green Tea Cheesecake [Dairy-Free-Gluten-Free-Paleo-AIP]

See the full report

Innovation Analysis

The most popular ingredients, flavors, and variations for matcha green tea, as well as the food and beverage combinations trending and fading over the past year

beverages Trends Highlights the most popular beverages ingredients with matcha green tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1green tea
50.04%
#2tea
32.68%
#3coffee
13.29%
#4espresso
3.99%
Fastest Rising beverages Ingredients
#1tea
19.51%
Fastest Falling beverages Ingredients
#1espresso
50.16%
#2green tea
22.06%
#3coffee
10.37%
See more beverages trends
spices and herbs Trends Highlights the most popular spices and herbs ingredients with matcha green tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1matcha
#2chocolate
5.76%
#3ginger
0.73%
Fastest Rising spices and herbs Ingredients
#1ginger
Fastest Falling spices and herbs Ingredients
#1chocolate
33.18%
#2matcha
6.69%
See more spices and herbs trends
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with matcha green tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
Fastest Rising perishables and prepared Ingredients
#1ice cream
23.09%
See more perishables and prepared trends
vegetables Trends Highlights the most popular vegetables ingredients with matcha green tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1green gram
#2ube
4.47%
Fastest Rising vegetables Ingredients
#1ube
Fastest Falling vegetables Ingredients
#1green gram
28.91%
See more vegetables trends
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with matcha green tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
Fastest Falling bakery and desserts Ingredients
#1cake
27.38%
See more bakery and desserts trends
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with matcha green tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
Fastest Rising nuts and seeds Ingredients
#1coconut
See more nuts and seeds trends

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose matcha green tea compared to all other dishes
fitness
15.66%
clean eating
2.48%
snack
2.39%
Diets Over Time The dietary references with matcha green tea over time
Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1801.252.53.7556.257.58.751011.2512.5
  • vegan
  • clean eating
  • vegetarian
  • gluten free
See more diets insights

Restaurant Analysis

A look at the most popular matcha green tea dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve matcha green tea

0.13%

Cuisine Penetration The most popular restaurant cuisine to feature matcha green tea

coffee shop

29 %
matcha green tea Pricing Analysis Average price of matcha green tea across the variously priced restaurants, from cheapest to most expensive
$4.67$4.16$5.51$4.33$6AVG$$$$$$$$$$
Most Popular matcha green tea Dishes The most notable variations of matcha green tea served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Organic Iced Matcha Green Tea Eko EatsLaCalifornia
#2 Matcha Latte Green Tea Asian MintHighland ParkTexas
#3 Matcha Green Tea Latte RepubliqueLaCalifornia
#4 Matcha Green Tea IceskimoSan DiegoCalifornia
#5 Iced Matcha Green Tea Juice Amami Japanese Cocktail BarNycNew York
#6 Sweetened Iced Matcha Green Tea Ring - Baked Tofu DonutsLaCalifornia
#7 Ceremonial Matcha Green Tea Sipping Streams Tea CompanyFairbanksAlaska
#8 Nitro Matcha Green Tea B Sweet Dessert BarLaCalifornia
#9 Matcha Set Milled Green Tea Served Omanju Behind The Museum CafePortlandOregon
#10 Matcha Green Tea Kinako Coates Puffed Rice San Francisco's Hometown CreamerySfCalifornia
Menu Items How many total instances of matcha green tea found in restaurants across the country
296
Dish Count Per Menu The average number of matcha green tea variations on a restaurant's menu
1.47
See competition analysis

Home Cooking

Highlighting the leading online matcha green tea recipes and their penetration

Recipe Count How many online recipes exist for matcha green tea
287
Used As Ingredient How many online recipes use matcha green tea as an ingredient
151
Top Online Recipes The most notable variations of matcha green tea recipes found online, and how they have performed over the past year
1

No-Bake Matcha Green Tea Cheesecake [Dairy-Free-Gluten-Free-Paleo-AIP] from A Squirrel in the Kitchen

2

Healthy Matcha Green Tea Almond Shortbread Cookies from dessertswithbenefits.com

3

Matcha Green Tea No-Bake Cheesecake from Tastemade

4

Healthy Matcha Green Tea Marshmallows (+ Video!) from dessertswithbenefits.com

5

Healthy Matcha Green Tea Overnight Oats from dessertswithbenefits.com

6

Healthy Matcha Green Tea Chia Seed Pudding from dessertswithbenefits.com

7

Healthy Matcha Green Tea Chia Seed Pudding from dessertswithbenefits.com

8

Super Green Smoothie with Matcha Tea from Jessica Gavin

9

Vanilla Matcha Green Tea Latte from Fooduzzi

10

Healthy Matcha Green Tea Blondies from dessertswithbenefits.com

11

Iced Matcha Green Tea Latte from Pinch of Yum

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