matcha green tea Trends

Highlights

Top 4 restaurant dishesSee More Most popular matcha green tea dishes in restaurants
#1MATCHA GREEN TEA
Iceskimo (San Diego, California)
@gjsmiti3

$3.00

#2MATCHA GREEN TEA LATTE
Republique (La, California)
@dessert.trotter

$6.00

#3MATCHA LATTE GREEN TEA
Asian Mint (Highland Park, Texas)
@sucrose_solidarity

$5.00

#4ICED MATCHA GREEN TEA JUICE
Amami Japanese Cocktail Bar (Nyc, New York)
@amami_bk

$4.00

See more popular dishes
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with matcha green tea
#1espresso
#2coffee
Restaurants Percentage of restaurants that serve matcha green tea

0.13%

195 of 150,634 Restaurants

Top dish:
Matcha Green Tea

Online Recipes Percentage of all online matcha green tea recipes

0.02%

310 of 1,917,867 Recipes

Top recipe:
Healthy Matcha Green Tea Almond Shortbread Cookies

Overview

matcha green tea Growth Over Time How matcha green tea has risen or fallen in popularity over the past year
Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '1900.010.020.030.040.050.060.07
Year Over Year MATCHA GREEN TEA growth or decline vs one year ago
12.19%
Yearly Eating Frequency Average yearly consumption of matcha green tea per consumer
1.49
Share of Plate The percentage of the average American diet that matcha green tea represents
Eat in vs Eat out The popularity of matcha green tea at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve matcha green tea

0.13%

195 of 150,634 Restaurants

Top dish:
Matcha Green Tea

Online Recipes Percentage of all online matcha green tea recipes

0.02%

310 of 1,917,867 Recipes

Top recipe:
Healthy Matcha Green Tea Almond Shortbread Cookies

See the full report

Innovation Analysis

The most popular ingredients, flavors, and variations for matcha green tea, as well as the food and beverage combinations trending and fading over the past year

spices and herbs Trends Highlights the most popular spices and herbs ingredients with matcha green tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1matcha
#2chocolate
5.52%
Fastest Falling spices and herbs Ingredients
#1matcha
7.18%
#2chocolate
0.93%
See more spices and herbs trends
beverages Trends Highlights the most popular beverages ingredients with matcha green tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1green tea
71.83%
#2coffee
21.23%
#3espresso
5.69%
#4black tea
1.25%
Fastest Rising beverages Ingredients
#1espresso
#2coffee
Fastest Falling beverages Ingredients
#1green tea
18.33%
#2black tea
8.53%
See more beverages trends
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with matcha green tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
Fastest Falling perishables and prepared Ingredients
#1ice cream
18.4%
See more perishables and prepared trends
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with matcha green tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
Fastest Falling bakery and desserts Ingredients
#1cake
14.09%
See more bakery and desserts trends

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose matcha green tea compared to all other dishes
fitness
14.55%
snack
2.36%
clean eating
2.34%
Diets Over Time The dietary references with matcha green tea over time
Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '1901.252.53.7556.257.58.751011.2512.513.75
  • vegan
  • clean eating
  • vegetarian
  • gluten free
See more diets insights

Restaurant Analysis

A look at the most popular matcha green tea dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve matcha green tea

0.13%

Cuisine Penetration The most popular restaurant cuisine to feature matcha green tea

coffee shop

29 %
matcha green tea Pricing Analysis Average price of matcha green tea across the variously priced restaurants, from cheapest to most expensive
$4.59$4.2$5.08$4.57$6AVG$$$$$$$$$$
Most Popular matcha green tea Dishes The most notable variations of matcha green tea served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Matcha Green Tea IceskimoSan DiegoCalifornia
#2 Matcha Green Tea Latte RepubliqueLaCalifornia
#3 Matcha Latte Green Tea Asian MintHighland ParkTexas
#4 Iced Matcha Green Tea Juice Amami Japanese Cocktail BarNycNew York
#5 Tenzo Matcha Green Tea The Pie Hole -HollywoodLaCalifornia
#6 Matcha Green Tea Kinako Coates Puffed Rice San Francisco's Hometown CreamerySfCalifornia
#7 Matcha Set Milled Green Tea Served Omanju Behind The Museum CafePortlandOregon
#8 Matcha Green Tea Soy Latte Yauatcha HoustonHoustonTexas
#9 Nitro Matcha Green Tea B Sweet Dessert BarLaCalifornia
#10 Sweetened Iced Matcha Green Tea Ring - Baked Tofu DonutsLaCalifornia
Menu Items How many total instances of matcha green tea found in restaurants across the country
285
Dish Count Per Menu The average number of matcha green tea variations on a restaurant's menu
1.46
See competition analysis

Home Cooking

Highlighting the leading online matcha green tea recipes and their penetration

Recipe Count How many online recipes exist for matcha green tea
310
Used As Ingredient How many online recipes use matcha green tea as an ingredient
162
Top Online Recipes The most notable variations of matcha green tea recipes found online, and how they have performed over the past year
1

Healthy Matcha Green Tea Almond Shortbread Cookies from dessertswithbenefits.com

2

Healthy Matcha Green Tea Blondies from

3

Healthy Matcha Green Tea Chia Seed Pudding from

4

Iced Matcha Green Tea Latte from Pinch of Yum

5

No-Bake Matcha Green Tea Cheesecake [Dairy-Free-Gluten-Free-Paleo-AIP] from A Squirrel in the Kitchen

6

Vanilla Matcha Green Tea Latte from Fooduzzi

7

Matcha Green Tea Molten Lava Cakes from Kirbie's Cravings

8

Healthy Matcha Green Tea Marshmallows from dessertswithbenefits.com

9

Healthy Raw Matcha Green Tea Fudge from dessertswithbenefits.com

10

Super Green Smoothie with Matcha Tea from Jessica Gavin

11

Healthy Matcha Green Tea Chia Seed Pudding from dessertswithbenefits.com

See more cooking insights