kale Trends

Highlights

Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with kale
#1pie
#2chorizo
#3fennel
#4cake
#5spaghetti
86.34%
#6chard
66.38%
#7granola
65.43%
#8blueberries
59.72%
#9brussel sprouts
48.04%
#10toast
43.75%
Restaurants Percentage of restaurants that serve kale

4.47%

6,836 of 152,871 Restaurants
Online Recipes Percentage of all online kale recipes

0.83%

11,854 of 1,431,592 Recipes

Overview

kale Growth Over Time How kale has risen or fallen in popularity over the past year
Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.10.20.30.40.50.60.7
Year Over Year KALE growth or decline vs one year ago
5.54%
Yearly Eating Frequency Average yearly consumption of kale per consumer
2.16
Share of Plate The percentage of the average American diet that kale represents
Eat in vs Eat out The popularity of kale at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve kale

4.47%

6,836 of 152,871 Restaurants
Online Recipes Percentage of all online kale recipes

0.83%

11,854 of 1,431,592 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for kale, as well as the food and beverage combinations trending and fading over the past year

perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1salad
72.83%
#2tofu
7.53%
#3eggs
5.99%
#4curry
3.83%
#5guacamole
1.98%
#6falafel
1.91%
#7stir fry
1.72%
#8almond milk
1.53%
#9risotto
1.34%
#10hamburger
1.15%
#11mashed potatoes
0.13%
#12meatballs
0.06%
Fastest Rising perishables and prepared Ingredients
#1meatballs
#2almond milk
64.71%
#3falafel
12.53%
#4curry
9.20%
#5stir fry
6.48%
Fastest Falling perishables and prepared Ingredients
#1risotto
36.58%
#2guacamole
33.83%
#3tofu
32.75%
#4hamburger
31.55%
#5mashed potatoes
20.14%
#6salad
14.77%
#7eggs
6%
vegetables Trends Highlights the most popular vegetables ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1greens
30.62%
#2spinach
19.83%
#3broccoli
7.57%
#4cauliflower
5.54%
#5cabbage
4.2%
#6potatoes
4.06%
#7butternut squash
3.78%
#8corn
3.78%
#9squash
3.71%
#10onion
3.64%
#11brussel sprouts
3.57%
#12zucchini
2.87%
#13chard
1.54%
#14savory
1.4%
#15eggplant
1.4%
#16leafy greens
1.19%
#17avocado
0.56%
#18lentils
0.49%
#19beans
0.21%
Fastest Rising vegetables Ingredients
#1leafy greens
81.50%
#2chard
66.38%
#3savory
65.05%
#4brussel sprouts
48.04%
#5eggplant
27.78%
#6cauliflower
20.35%
Fastest Falling vegetables Ingredients
#1zucchini
38.57%
#2beans
35.9%
#3avocado
25.59%
#4lentils
23.4%
#5corn
21.91%
#6squash
19.32%
#7cabbage
18.87%
#8greens
17.52%
#9potatoes
16.28%
#10onion
11.26%
#11spinach
9.79%
#12butternut squash
5.16%
#13broccoli
0.42%
meat Trends Highlights the most popular meat ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1chicken
43.23%
#2bacon
14.7%
#3steak
13.4%
#4beef
8.21%
#5pork
8.07%
#6turkey
6.48%
#7lamb
3.6%
#8chorizo
2.31%
Fastest Rising meat Ingredients
#1chorizo
#2lamb
37.54%
#3steak
11.60%
Fastest Falling meat Ingredients
#1pork
39.81%
#2beef
13.37%
#3bacon
11.44%
#4chicken
7.07%
#5turkey
4.68%
grains Trends Highlights the most popular grains ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1quinoa
36.58%
#2pasta
31.63%
#3rice
14.69%
#4brown rice
5.25%
#5granola
3.6%
#6gnocchi
3.15%
#7spaghetti
2.85%
#8couscous
2.25%
Fastest Rising grains Ingredients
#1spaghetti
86.34%
#2couscous
74.24%
#3granola
65.43%
#4gnocchi
5.27%
Fastest Falling grains Ingredients
#1brown rice
32.75%
#2rice
28.92%
#3quinoa
25.42%
#4pasta
9.79%
beverages Trends Highlights the most popular beverages ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1smoothie
59.76%
#2juice
24.92%
#3coffee
11.78%
#4water
3.54%
Fastest Falling beverages Ingredients
#1coffee
11.54%
#2juice
10.78%
#3smoothie
9.11%
#4water
6.83%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1garlic
33.59%
#2ginger
20.16%
#3turmeric
9.56%
#4cilantro
9.3%
#5pepper
8.79%
#6chocolate
8.01%
#7parsley
7.24%
#8fennel
3.36%
Fastest Rising spices and herbs Ingredients
#1fennel
#2cilantro
7.51%
#3turmeric
2.05%
Fastest Falling spices and herbs Ingredients
#1parsley
35.5%
#2garlic
21.27%
#3chocolate
14.43%
#4pepper
7.75%
#5ginger
5.39%
seafood Trends Highlights the most popular seafood ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top seafood Ingredients
#1salmon
55.21%
#2fish
31.83%
#3tuna
12.96%
Fastest Rising seafood Ingredients
#1salmon
15.17%
Fastest Falling seafood Ingredients
#1tuna
39.62%
#2fish
38.57%
condiments Trends Highlights the most popular condiments ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1pesto
24.62%
#2hummus
20.36%
#3olive oil
12.77%
#4homestyle sauce
9.73%
#5tahini
8.51%
#6chili
7.29%
#7sriracha
6.69%
#8peanut butter
6.69%
#9stuffing
1.82%
#10olives
1.52%
Fastest Rising condiments Ingredients
#1sriracha
#2olives
#3peanut butter
59.72%
#4chili
33.10%
#5hummus
10.00%
#6stuffing
9.81%
#7tahini
7.81%
#8pesto
6.98%
Fastest Falling condiments Ingredients
#1olive oil
30.38%
#2homestyle sauce
29.72%
dairy Trends Highlights the most popular dairy ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cheese
62.45%
#2feta
13.03%
#3parmesan
13.03%
#4goat cheese
11.49%
Fastest Rising dairy Ingredients
#1feta
4.17%
Fastest Falling dairy Ingredients
#1parmesan
29.88%
#2goat cheese
27.63%
#3cheese
10.16%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1toast
34.04%
#2bread
33.33%
#3pie
14.18%
#4cake
9.22%
#5quiche
9.22%
Fastest Rising bakery and desserts Ingredients
#1pie
#2cake
#3quiche
86.34%
#4toast
43.75%
Fastest Falling bakery and desserts Ingredients
#1bread
33.7%
fruits Trends Highlights the most popular fruits ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
32.43%
#2apple
28.83%
#3pomegranate
20.72%
#4blueberries
18.02%
Fastest Rising fruits Ingredients
#1blueberries
59.72%
#2strawberries
4.01%
Fastest Falling fruits Ingredients
#1pomegranate
12.15%
#2apple
5.07%
alcohol Trends Highlights the most popular alcohol ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1wine
Fastest Rising alcohol Ingredients
#1wine
12.11%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
Fastest Rising nuts and seeds Ingredients
#1coconut
11.39%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose kale compared to all other dishes
fitness
37.46%
clean eating
7.83%
weight loss
5.82%
Diets Over Time The dietary references with kale over time
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1802.557.51012.51517.52022.52527.53032.5
  • Vegan
  • Vegetarian
  • Clean Eating
  • Gluten Free

Restaurant Analysis

A look at the most popular kale dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve kale

4.47%

Cuisine Penetration The most popular restaurant cuisine to feature kale

american restaurant

22%
kale Pricing Analysis Average price of kale across the variously priced restaurants, from cheapest to most expensive
$11.99$10.05$11.9$13.57$12.44AVG$$$$$$$$$$
Most Popular kale Dishes The most notable variations of kale served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Kale Salad Little RubySanta MonicaCalifornia
#2 Kale Caesar Salad By CHLOE. ProvidenceProvidenceRhode Island
#3 Mini Kale Salad SEAMORE'SNew YorkNew York
#4 Kale Main Street MarketsRocklandMaine
#5 Organic Tuscan Kale Salad True Food KitchenAtlantaGeorgia
#6 Baby Kale Salad Gilberts SocialJacksonvilleFlorida
#7 Spinach Kale Pesto Pizza Brunch Macchina NYCNew YorkNew York
#8 Kale Power Bowl Brickell Fresh CafeMiamiFlorida
#9 Baby Kale Caesar Salad WOODLos AngelesCalifornia
#10 Roasted Kale Butter Bean Ragout Dig InnBostonMassachusetts
Menu Items How many total instances of kale found in restaurants across the country
13,820
Dish Count Per Menu The average number of kale variations on a restaurant's menu
2.02

Home Cooking

Highlighting the leading online kale recipes and their penetration

Recipe Count How many online recipes exist for kale
11,854
Used As Ingredient How many online recipes use kale as an ingredient
12,086
Top Online Recipes The most notable variations of kale recipes found online, and how they have performed over the past year
#1

Kale Detox Salad w/ Pesto from Well and Full

#2

Lemony Kale Chickpea Avocado Salad from The Kitchen Girl

#3

Spicy Potato Kale Bowls with Mustard Tahini Dressing from This Savory Vegan

#4

Spicy Kale and Quinoa Black Bean Salad from theglowingfridge.com

#5

Kale Stir Fry with Crispy Curried Tofu from Lauren Caris Cooks

#6

Roasted Garlic and Kale Spaghetti Squash from The Roasted Root

#7

Spicy Shrimp with Cauliflower Mash and Garlic Kale from Pinch of Yum

#8

Southwestern Kale Power Salad with Sweet Potato, Quinoa & Avocado Sauce from Cookie and Kate

#9

Slow Cooker Tomato, Kale and Quinoa Soup from Damn Delicious

#10

Curried Cauliflower Rice Kale Soup (Paleo, Vegan Friendly) from Cotter Crunch

#11

Kale Detox Salad w/ Pesto from Well and Full