kale Trends

Highlights

Top 4 restaurant dishesSee More Most popular kale dishes in restaurants
#1KALE SALAD
Tin Roof Maui (Kahului, Hawaii)
#2FRIED KALE
Wares (Portland, Oregon)
#3KALE AVOCADO SALAD
Seamore's (Nyc, New York)
#4ORGANIC TUSCAN KALE SALAD
True Food Kitchen (Atlanta, Georgia)
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with kale
#1blueberries
#2sriracha
74.13%
#3hummus
66.45%
#4pineapple
66.45%
#5cauliflower
51.99%
#6falafel
40.17%
#7gnocchi
36.57%
#8chili
28.04%
#9lamb
21.94%
#10wine
20.40%
Restaurants Percentage of restaurants that serve kale

4.35%

6,640 of 152,763 Restaurants
Online Recipes Percentage of all online kale recipes

0.83%

13,264 of 1,593,361 Recipes

Overview

kale Growth Over Time How kale has risen or fallen in popularity over the past year
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1800.10.20.30.40.50.60.7
Year Over Year KALE growth or decline vs one year ago
5.77%
Yearly Eating Frequency Average yearly consumption of kale per consumer
2.13
Share of Plate The percentage of the average American diet that kale represents
Eat in vs Eat out The popularity of kale at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve kale

4.35%

6,640 of 152,763 Restaurants
Online Recipes Percentage of all online kale recipes

0.83%

13,264 of 1,593,361 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for kale, as well as the food and beverage combinations trending and fading over the past year

perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1salad
76.01%
#2tofu
7.88%
#3eggs
6.33%
#4curry
4.04%
#5guacamole
2.09%
#6falafel
2.02%
#7almond milk
1.62%
Fastest Rising perishables and prepared Ingredients
#1falafel
40.17%
#2almond milk
17.79%
Fastest Falling perishables and prepared Ingredients
#1guacamole
31.71%
#2tofu
27.1%
#3eggs
13.79%
#4curry
13.46%
#5salad
10.47%
vegetables Trends Highlights the most popular vegetables ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1greens
27.87%
#2spinach
18.26%
#3green gram
17.23%
#4broccoli
7.16%
#5cauliflower
5.1%
#6cabbage
3.87%
#7potatoes
3.81%
#8brussel sprouts
3.48%
#9butternut squash
3.35%
#10corn
3.29%
#11zucchini
2.58%
#12savory
1.35%
#13leafy greens
1.1%
#14avocado
0.52%
#15lentils
0.45%
#16radishes
0.39%
#17truffles
0.19%
Fastest Rising vegetables Ingredients
#1leafy greens
#2radishes
#3savory
85.65%
#4truffles
79.25%
#5cauliflower
51.99%
#6brussel sprouts
15.79%
#7broccoli
14.72%
#8cabbage
13.03%
Fastest Falling vegetables Ingredients
#1lentils
47.78%
#2butternut squash
42.91%
#3zucchini
32.61%
#4avocado
31.38%
#5green gram
28.5%
#6corn
13.74%
#7spinach
11.95%
#8greens
11.41%
#9potatoes
8.59%
meat Trends Highlights the most popular meat ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1chicken
43.78%
#2bacon
14.99%
#3steak
13.94%
#4beef
8.55%
#5pork
8.1%
#6turkey
6.75%
#7lamb
3.9%
Fastest Rising meat Ingredients
#1lamb
21.94%
#2steak
15.69%
#3bacon
2.43%
Fastest Falling meat Ingredients
#1pork
24.44%
#2chicken
10.61%
#3turkey
2.16%
#4beef
0.67%
grains Trends Highlights the most popular grains ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1quinoa
40%
#2pasta
34.5%
#3rice
16.17%
#4brown rice
5.67%
#5gnocchi
3.67%
Fastest Rising grains Ingredients
#1gnocchi
36.57%
Fastest Falling grains Ingredients
#1brown rice
47.54%
#2quinoa
33.21%
#3pasta
19.27%
#4rice
18.26%
beverages Trends Highlights the most popular beverages ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1smoothie
62.06%
#2juice
25.89%
#3coffee
12.06%
Fastest Falling beverages Ingredients
#1juice
9.48%
#2coffee
5.1%
#3smoothie
2.02%
seafood Trends Highlights the most popular seafood ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top seafood Ingredients
#1salmon
56.07%
#2fish
30.64%
#3tuna
13.29%
Fastest Falling seafood Ingredients
#1fish
49.59%
#2tuna
34.34%
#3salmon
4.4%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1garlic
37.79%
#2ginger
22.67%
#3turmeric
10.76%
#4cilantro
10.47%
#5pepper
9.3%
#6chocolate
9.01%
Fastest Falling spices and herbs Ingredients
#1ginger
27.55%
#2cilantro
24%
#3chocolate
19.01%
#4pepper
15.86%
#5garlic
11.67%
#6turmeric
2.57%
condiments Trends Highlights the most popular condiments ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1pesto
35.47%
#2hummus
27.78%
#3olive oil
17.95%
#4sriracha
9.4%
#5chili
9.4%
Fastest Rising condiments Ingredients
#1sriracha
74.13%
#2hummus
66.45%
#3chili
28.04%
Fastest Falling condiments Ingredients
#1olive oil
21.39%
#2pesto
8.11%
dairy Trends Highlights the most popular dairy ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cheese
69.83%
#2feta
15.09%
#3parmesan
15.09%
Fastest Falling dairy Ingredients
#1parmesan
23.18%
#2feta
7.17%
#3cheese
0.15%
fruits Trends Highlights the most popular fruits ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
31.58%
#2apple
28.07%
#3pomegranate
20.18%
#4blueberries
18.42%
#5pineapple
1.75%
Fastest Rising fruits Ingredients
#1blueberries
#2pineapple
66.45%
Fastest Falling fruits Ingredients
#1pomegranate
34.15%
#2strawberries
28.3%
#3apple
10.49%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1toast
50.54%
#2bread
49.46%
Fastest Rising bakery and desserts Ingredients
#1toast
15.65%
Fastest Falling bakery and desserts Ingredients
#1bread
32.24%
alcohol Trends Highlights the most popular alcohol ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1wine
Fastest Rising alcohol Ingredients
#1wine
20.40%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with kale, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
Fastest Rising nuts and seeds Ingredients
#1coconut
4.93%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose kale compared to all other dishes
fitness
37.03%
clean eating
7.57%
weight loss
5.83%
Diets Over Time The dietary references with kale over time
Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1802.557.51012.51517.52022.52527.53032.5
  • vegan
  • vegetarian
  • clean eating
  • gluten free

Restaurant Analysis

A look at the most popular kale dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve kale

4.35%

Cuisine Penetration The most popular restaurant cuisine to feature kale

american restaurant

22 %
kale Pricing Analysis Average price of kale across the variously priced restaurants, from cheapest to most expensive
$12$9.94$11.93$13.54$12.43AVG$$$$$$$$$$
Most Popular kale Dishes The most notable variations of kale served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Kale Salad Tin Roof MauiKahuluiHawaii
#2 Fried Kale WaresPortlandOregon
#3 Kale Avocado Salad SEAMORE'SNycNew York
#4 Organic Tuscan Kale Salad True Food KitchenAtlantaGeorgia
#5 Crispy Gluten Free Fried Chicken Braised Baby Kale 350 Main BrasseriePark CityUtah
#6 Quinoa Kale Salad Acqua TrattoriaAventuraFlorida
#7 Kale Burger Fala BarLaCalifornia
#8 Kale Apple Salad Michael's Genuine Food & DrinkMiamiFlorida
#9 Green Kale Gnocchi Aglio Dorato Pasta Supper RestaurantNycNew York
#10 Caesar Kale Salad Lucali Miami BeachMiami BeachFlorida
Menu Items How many total instances of kale found in restaurants across the country
13,342
Dish Count Per Menu The average number of kale variations on a restaurant's menu
2.01

Home Cooking

Highlighting the leading online kale recipes and their penetration

Recipe Count How many online recipes exist for kale
13,264
Used As Ingredient How many online recipes use kale as an ingredient
12,926
Top Online Recipes The most notable variations of kale recipes found online, and how they have performed over the past year
1

Kale Stir Fry with Crispy Curried Tofu from Lauren Caris Cooks

2

Kale Detox Salad w/ Pesto from Well and Full

3

Curried Cauliflower Rice Kale Soup (Paleo, Vegan Friendly) from Cotter Crunch

4

Spicy Shrimp with Cauliflower Mash and Garlic Kale from Pinch of Yum

5

Slow Cooker Tomato, Kale and Quinoa Soup from Damn Delicious

6

Spicy Potato Kale Bowls with Mustard Tahini Dressing from This Savory Vegan

7

Instant Kale Pesto To Die For from Paleo Gluten Free Eats

8

Spicy Kale and Quinoa Black Bean Salad from theglowingfridge.com

9

Avocado Kale Caesar Salad + Sweet Potato Fries from Pinch of Yum

10

Ginger Beef, Mushroom & Kale Stir-Fry from Gimme Some Oven

11

Curried Cauliflower Rice Kale Soup (Paleo, Vegan Friendly) from Cotter Crunch

12

Kale Detox Salad w/ Pesto from Well and Full