granola Trends

Highlights

Top 4 restaurant dishesSee More Most popular granola dishes in restaurants
#1GRAIN FREE GRANOLA FRUIT YOGURT
Townhall (Cleveland, Ohio)
#2MADE GRANOLA
Biscuit Head Gvl (Greenville, South Carolina)
#3WISE ACRE GRANOLA
Tangletown's Wise Acre Eatery (Minneapolis, Minnesota)
#4GRANOLA BOWL
Short Grain (Jersey City, New Jersey)
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with granola
#1nut butter
#2quinoa
58.64%
#3cacao nibs
50.12%
#4pastry
50.12%
#5oatmeal
40.38%
#6banana bread
36.29%
#7dragon fruit
32.17%
#8almond butter
29.14%
#9pumpkin
24.87%
#10cacao
20.35%
Restaurants Percentage of restaurants that serve granola

3.3%

5,041 of 152,763 Restaurants
Online Recipes Percentage of all online granola recipes

0.4%

6,359 of 1,593,361 Recipes

Overview

granola Growth Over Time How granola has risen or fallen in popularity over the past year
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1800.050.10.150.20.250.30.350.40.45
Year Over Year GRANOLA growth or decline vs one year ago
-11.86%
Yearly Eating Frequency Average yearly consumption of granola per consumer
2.17
Share of Plate The percentage of the average American diet that granola represents
Eat in vs Eat out The popularity of granola at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve granola

3.3%

5,041 of 152,763 Restaurants
Online Recipes Percentage of all online granola recipes

0.4%

6,359 of 1,593,361 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for granola, as well as the food and beverage combinations trending and fading over the past year

beverages Trends Highlights the most popular beverages ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1smoothie
53.39%
#2coffee
30.85%
#3juice
8.99%
#4tea
6.78%
Fastest Falling beverages Ingredients
#1juice
48.96%
#2tea
39.14%
#3smoothie
18.97%
#4coffee
14.22%
dairy Trends Highlights the most popular dairy ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1yogurt
64.19%
#2greek yogurt
16.41%
#3yoghurt
12.16%
#4milk
3.76%
#5cheese
3.47%
Fastest Rising dairy Ingredients
#1greek yogurt
7.47%
#2cheese
4.25%
#3milk
0.52%
Fastest Falling dairy Ingredients
#1yoghurt
44.9%
#2yogurt
16.04%
fruits Trends Highlights the most popular fruits ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
32.3%
#2blueberries
26.42%
#3bananas
13.21%
#4raspberries
7.21%
#5dragon fruit
6.1%
#6berries
4.66%
#7blackberries
4.22%
#8apple
3.66%
#9cranberries
2.22%
Fastest Rising fruits Ingredients
#1dragon fruit
32.17%
#2blueberries
17.13%
#3strawberries
12.59%
Fastest Falling fruits Ingredients
#1berries
22.23%
#2apple
21.19%
#3blackberries
18.37%
#4raspberries
14.63%
#5cranberries
13.15%
#6bananas
11.26%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
54.05%
#2cinnamon
11.58%
#3matcha
9.52%
#4cacao
7.72%
#5vanilla
6.69%
#6cacao nibs
5.92%
#7pumpkin spice
4.5%
Fastest Rising spices and herbs Ingredients
#1pumpkin spice
#2cacao nibs
50.12%
#3cacao
20.35%
#4vanilla
1.33%
Fastest Falling spices and herbs Ingredients
#1matcha
31.2%
#2cinnamon
20.89%
#3chocolate
15.13%
condiments Trends Highlights the most popular condiments ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1peanut butter
41.91%
#2honey
35.54%
#3almond butter
16.98%
#4nutella
5.31%
#5nut butter
0.27%
Fastest Rising condiments Ingredients
#1nut butter
#2almond butter
29.14%
#3nutella
4.25%
Fastest Falling condiments Ingredients
#1peanut butter
18.02%
#2honey
3.87%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
61.02%
#2chia
27.55%
#3almonds
11.42%
Fastest Falling nuts and seeds Ingredients
#1chia
36.91%
#2almonds
8.91%
#3coconut
7.33%
grains Trends Highlights the most popular grains ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1oats
49.57%
#2oatmeal
44.64%
#3quinoa
5.8%
Fastest Rising grains Ingredients
#1quinoa
58.64%
#2oatmeal
40.38%
Fastest Falling grains Ingredients
#1oats
0.89%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
40.13%
#2almond milk
30.25%
#3salad
20.7%
#4eggs
8.92%
Fastest Rising perishables and prepared Ingredients
#1salad
7.23%
Fastest Falling perishables and prepared Ingredients
#1eggs
27.03%
#2ice cream
13.25%
#3almond milk
11.02%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1toast
32.79%
#2cake
20.98%
#3pastry
12.13%
#4banana bread
9.84%
#5pancakes
8.2%
#6cookies
8.2%
#7waffles
7.87%
Fastest Rising bakery and desserts Ingredients
#1pastry
50.12%
#2banana bread
36.29%
#3waffles
23.85%
#4toast
10.14%
Fastest Falling bakery and desserts Ingredients
#1cake
26.39%
#2cookies
15.56%
#3pancakes
5.06%
vegetables Trends Highlights the most popular vegetables ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1green gram
54.41%
#2pumpkin
45.59%
Fastest Rising vegetables Ingredients
#1pumpkin
24.87%
Fastest Falling vegetables Ingredients
#1green gram
16.36%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose granola compared to all other dishes
fitness
49.66%
clean eating
9.91%
snack
5.73%
Diets Over Time The dietary references with granola over time
Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1802.557.51012.51517.52022.52527.5
  • vegan
  • clean eating
  • vegetarian
  • gluten free

Restaurant Analysis

A look at the most popular granola dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve granola

3.3%

Cuisine Penetration The most popular restaurant cuisine to feature granola

american restaurant

17 %
granola Pricing Analysis Average price of granola across the variously priced restaurants, from cheapest to most expensive
$7.32$5.63$7.73$9.4$10.69AVG$$$$$$$$$$
Most Popular granola Dishes The most notable variations of granola served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Grain Free Granola Fruit Yogurt TownhallClevelandOhio
#2 Made Granola Biscuit Head GVLGreenvilleSouth Carolina
#3 Wise Acre Granola Tangletown's Wise Acre EateryMinneapolisMinnesota
#4 Granola Bowl Short GrainJersey CityNew Jersey
#5 Stuffed Red Raspberry Granola French Toast Benny's on the BeachLake WorthFlorida
#6 Granola Fruit Quinoa Power Bowl Another Broken Egg CafeRaleighNorth Carolina
#7 Peanut Butter Date Honey Granola Bar OatMealsNycNew York
#8 Granola Almond Macadamia Milk G&B CoffeeLaCalifornia
#9 Bowl Granola Buttermilk KitchenAtlantaGeorgia
#10 Crunchy Granola French Toast Sara's KitchenPalm Beach GardensFlorida
Menu Items How many total instances of granola found in restaurants across the country
6,378
Dish Count Per Menu The average number of granola variations on a restaurant's menu
1.27

Home Cooking

Highlighting the leading online granola recipes and their penetration

Recipe Count How many online recipes exist for granola
6,359
Used As Ingredient How many online recipes use granola as an ingredient
730
Top Online Recipes The most notable variations of granola recipes found online, and how they have performed over the past year
1

The BEST Healthy Granola from Gimme Some Oven

2

Soft and Chewy Protein Granola Bars from . running with spoons .

3

Healthy Granola Cookie Dough Bars from Physical Kitchness

4

No Bake Peanut Butter Granola Cups from OMG Chocolate Desserts

5

Healthy Homemade Granola from Peas And Crayons

6

Healthy High Protein Grain Free Granola (Sugar Free!) from Vegan Chickpea

7

5-ingredient granola from Family Food on the Table

8

Oil-Free Chocolate Coconut Granola from Feasting on Fruit

9

Simple and clean granola bars from Hedi Hearts Clean Eating Recipes

10

No bake homemade chewy granola bars from Happy Money Saver