granola Trends

Highlights

Top 4 restaurant dishesSee More Most popular granola dishes in restaurants
#1GRANOLA BOWL
Short Grain (Jersey City, New Jersey)
#2FLAX SEED GRANOLA PANCAKES
Braise Contemporary Southern (Raleigh, North Carolina)
#3BOWL GRANOLA
Buttermilk Kitchen (Atlanta, Georgia)
#4GRANOLA ALMOND MILK
Sqirl (La, California)
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with granola
#1waffles
#2chia
82.56%
#3salad
46.64%
#4ice cream
32.97%
#5honey
31.25%
#6blackberries
31.10%
#7milk
29.27%
#8greek yogurt
23.73%
#9oats
15.76%
#10oatmeal
14.08%
Restaurants Percentage of restaurants that serve granola

3.27%

4,927 of 150,634 Restaurants
Online Recipes Percentage of all online granola recipes

0.37%

7,042 of 1,917,867 Recipes

Overview

granola Growth Over Time How granola has risen or fallen in popularity over the past year
Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '1900.050.10.150.20.250.30.350.40.45
Year Over Year GRANOLA growth or decline vs one year ago
-33.66%
Yearly Eating Frequency Average yearly consumption of granola per consumer
2.07
Share of Plate The percentage of the average American diet that granola represents
Eat in vs Eat out The popularity of granola at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve granola

3.27%

4,927 of 150,634 Restaurants
Online Recipes Percentage of all online granola recipes

0.37%

7,042 of 1,917,867 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for granola, as well as the food and beverage combinations trending and fading over the past year

beverages Trends Highlights the most popular beverages ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1smoothie
64.49%
#2coffee
35.51%
Fastest Falling beverages Ingredients
#1coffee
45.63%
#2smoothie
12.48%
dairy Trends Highlights the most popular dairy ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1yogurt
75.34%
#2greek yogurt
19.86%
#3milk
4.79%
Fastest Rising dairy Ingredients
#1milk
29.27%
#2greek yogurt
23.73%
Fastest Falling dairy Ingredients
#1yogurt
2.51%
fruits Trends Highlights the most popular fruits ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
36.3%
#2blueberries
29.02%
#3bananas
14.34%
#4raspberries
7.28%
#5berries
4.86%
#6blackberries
4.51%
#7apple
3.7%
Fastest Rising fruits Ingredients
#1blackberries
31.10%
#2strawberries
7.19%
Fastest Falling fruits Ingredients
#1raspberries
41.19%
#2apple
29.82%
#3berries
10.8%
#4bananas
8.35%
#5blueberries
3.51%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
59.71%
#2chia
29.12%
#3almonds
11.17%
Fastest Rising nuts and seeds Ingredients
#1chia
82.56%
Fastest Falling nuts and seeds Ingredients
#1coconut
17.76%
#2almonds
16.09%
condiments Trends Highlights the most popular condiments ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1peanut butter
43.45%
#2honey
38.86%
#3almond butter
17.69%
Fastest Rising condiments Ingredients
#1honey
31.25%
#2peanut butter
1.10%
Fastest Falling condiments Ingredients
#1almond butter
8.71%
grains Trends Highlights the most popular grains ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1oats
51.83%
#2oatmeal
48.17%
Fastest Rising grains Ingredients
#1oats
15.76%
#2oatmeal
14.08%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
82.89%
#2cinnamon
17.11%
Fastest Falling spices and herbs Ingredients
#1cinnamon
21.61%
#2chocolate
0.82%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
41.25%
#2almond milk
29.69%
#3salad
21.25%
#4eggs
7.81%
Fastest Rising perishables and prepared Ingredients
#1salad
46.64%
#2ice cream
32.97%
#3almond milk
6.42%
Fastest Falling perishables and prepared Ingredients
#1eggs
11.2%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1toast
39.53%
#2chia pudding
39.53%
#3pancakes
10.85%
#4waffles
10.08%
Fastest Rising bakery and desserts Ingredients
#1waffles
Fastest Falling bakery and desserts Ingredients
#1pancakes
41.3%
#2chia pudding
34.04%
#3toast
4.58%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose granola compared to all other dishes
fitness
48.90%
clean eating
9.26%
snack
5.77%
Diets Over Time The dietary references with granola over time
Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '1902.557.51012.51517.52022.52527.5
  • vegan
  • clean eating
  • gluten free
  • vegetarian

Restaurant Analysis

A look at the most popular granola dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve granola

3.27%

Cuisine Penetration The most popular restaurant cuisine to feature granola

breakfast & brunch restaurant

23 %
granola Pricing Analysis Average price of granola across the variously priced restaurants, from cheapest to most expensive
$7.38$5.83$7.67$9.63$10.29AVG$$$$$$$$$$
Most Popular granola Dishes The most notable variations of granola served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Granola Bowl Short GrainJersey CityNew Jersey
#2 Flax Seed Granola Pancakes BRAISE Contemporary SouthernRaleighNorth Carolina
#3 Bowl Granola Buttermilk KitchenAtlantaGeorgia
#4 Granola Almond Milk SqirlLaCalifornia
#5 Granola Yogurt The Country ClubNew OrleansLouisiana
#6 Granola Fruit Quinoa Power Bowl Another Broken Egg CafeRaleighNorth Carolina
#7 Stuffed Red Raspberry Granola French Toast Benny's on the BeachLake WorthFlorida
#8 Crunchy Granola French Toast Sara's KitchenPalm Beach GardensFlorida
#9 Peanut Butter Date Honey Granola Bar OatMealsNycNew York
#10 Model Bakery Made Granola Model BakerySt. HelenaCalifornia
Menu Items How many total instances of granola found in restaurants across the country
7,365
Dish Count Per Menu The average number of granola variations on a restaurant's menu
1.49

Home Cooking

Highlighting the leading online granola recipes and their penetration