Coconut trends - consumption analysis and statistics 2024 report
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Coconut have by over the past year
- restaurants offer Coconut on their menus
- The fastest rising consumer need for Coconut is
- The dominating diet for Coconut is
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Trend performance of coconut
Trend analysis over time and across social, menus and recipes
Monitor trend developments
Easily track popularity changes, sales statistics, industry trend analysis and trend developments
Diets
The dietary references with coconut over time
Most popular coconut dishes
Most popular coconut posts from restaurants
Top ingredients and consumer claims
Top ingredients by popularity
Top claims shaping F&B trend
Coconut Trends in 2024: Consumption and Growth
While social conversations around coconut have decreased by 4.83%, it is still present on 26.08% of restaurant menus. The consumer need for protein is pushing coconut into more health-conscious applications, aligning with the vegan diet that dominates this ingredient’s consumption.
Coconut’s Versatility in Flavors
Coconut pairs seamlessly with flavors like chocolate, berries, and almond milk, making it a go-to for plant-based dishes and desserts. As an ingredient, it not only satisfies the vegan demand but also taps into the trend for natural, nutrient-dense products, especially in desserts and beverages.
AQ
What are the health benefits of coconut?
Coconut is rich in fiber, healthy fats, and minerals like manganese and copper, which support bone health and metabolism.
How is coconut used in cooking?
Coconut is versatile and used in various forms—such as coconut milk, oil, and shredded coconut—in both sweet and savory dishes worldwide.
Adaptable consumer messaging that converts
“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”
Customer centricity from vision to execution
“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”
Scalable foodservice strategies that deliver
“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”
End to end process and project elevation
“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”
Pioneering trends before they hit mainstream
“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”
Optimised ROI, reduced spend: marketing done right
50% Increase
Saved On First Drafts
15% Reduction
In Content Production Costs
15x Increase
In Consumer Engagement
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Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies.
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