Diet coke trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Diet coke trend

Trend overview

  • Social conversations about Diet coke have by over the past year
  • restaurants offer Diet coke on their menus
  • The fastest rising consumer need for Diet coke is
  • The dominating diet for Diet coke is

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of diet coke

Trend analysis over time and across social, menus and recipes

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Ingredients & flavors for diet coke

The top established ingredients and/or flavors related to diet coke that are experiencing positive growth

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Diets

The dietary references with diet coke over time

Most popular diet coke dishes

Most popular diet coke posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Diet Coke: A Lighter, Sugar-Free Option

Diet Coke is a sugar-free version of the classic Coca-Cola, sweetened with artificial sweeteners like aspartame. It’s a popular choice for those looking to enjoy a soda without the calories or sugar.

A Refreshing Diet Option

Since its launch, Diet Coke has become a staple in the soft drink market, appealing to those seeking a low-calorie, sugar-free alternative to regular cola.

FAQ

What sweeteners are used in Diet Coke?

Diet Coke is typically sweetened with aspartame, which provides a sweet taste without calories.

Is Diet Coke caffeine-free?

The original Diet Coke contains caffeine, but there is a caffeine-free version available.

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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell

Optimised ROI, reduced spend: marketing done right

50% Increase

Saved On First Drafts

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15% Reduction

In Content Production Costs

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15x Increase

In Consumer Engagement

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