Citrus trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Citrus have by year-over-year
- of U.S. restaurants offer Citrus dishes on their menus
- The top consumer need driving Citrus consumption today is
- Citrus is the most dominant dietary adaptation
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Citrus Trend performance of
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Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Citrus that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Citrus space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Citrus Trends in 2024: Analysis and Insights for the Food Industry
Despite a 4.77% decline in social conversations over the past year, citrus remains a dominant presence, with 68.77% of restaurants featuring citrus on their menus. Snack-related citrus options are on the rise, with veganism leading as the top dietary trend associated with citrus. These shifts highlight the growing demand for fresh, plant-based citrus snacks.
Citrus Snacks: A Refreshing Trend
As consumer interest in citrus-based snacks continues to climb, brands have an opportunity to develop innovative, vegan-friendly citrus products that cater to snackers seeking healthy, refreshing options.
FAQ
What are the health benefits of citrus fruits?
Citrus fruits like oranges, lemons, and grapefruits are rich in vitamin C, antioxidants, and fiber, which support immune health, skin health, and digestion.
How is citrus used in cooking?
Citrus is used in cooking for its fresh, tangy flavor. Citrus juice, zest, and slices are added to salads, marinades, desserts, and beverages.
Frequently Asked Questions
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What are the biggest food trends right now?
Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.
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Why should brands care about food trends?
Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.
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How often do food trends change?
Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.
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How can I use food trends to grow my business?
Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.
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How does Tastewise’s trend data compare to traditional trend reports?
Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.
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Can I track niche or regional food trends?
Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.
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