Salt and vinegar potato chips trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Salt and vinegar potato chips trend

Trend overview

  • Social conversations about Salt and vinegar potato chips have by over the past year
  • restaurants offer Salt and vinegar potato chips on their menus
  • The fastest rising consumer need for Salt and vinegar potato chips is
  • The dominating diet for Salt and vinegar potato chips is

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of salt and vinegar potato chips

Trend analysis over time and across social, menus and recipes

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Ingredients & flavors for salt and vinegar potato chips

The top established ingredients and/or flavors related to salt and vinegar potato chips that are experiencing positive growth

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Diets

The dietary references with salt and vinegar potato chips over time

Most popular salt and vinegar potato chips dishes

Most popular salt and vinegar potato chips posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Salt and Vinegar Potato Chips: A Tangy, Crispy Delight

They combine the perfect balance of tangy acidity and salty crunch. Known for their bold flavor profile, they offer a distinctive snacking experience that leaves taste buds tingling.

A Zesty Twist on Classic Chips

They remain a popular flavor choice, especially among those looking for something beyond the typical savory options. Brands can further innovate by offering kettle-cooked or low-sodium versions, appealing to those who love the tang but seek healthier alternatives.

FAQ

What gives salt and vinegar chips their flavor?

Salt and vinegar chips are flavored with vinegar powder and salt, giving them a tangy and savory taste.

Are salt and vinegar chips gluten-free?

Yes, most plain salt and vinegar chips are gluten-free, but it’s best to check the packaging for specific ingredient information.

How are salt and vinegar chips served?

Salt and vinegar chips are usually enjoyed on their own as a snack, but they can also pair well with sandwiches or dips.

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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell

Optimised ROI, reduced spend: marketing done right

50% Increase

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15% Reduction

In Content Production Costs

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15x Increase

In Consumer Engagement

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