Lays chips trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Lays chips trend

Trend overview

  • Social conversations about Lays chips have by over the past year
  • restaurants offer Lays chips on their menus
  • The fastest rising consumer need for Lays chips is
  • The dominating diet for Lays chips is

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of lays chips

Trend analysis over time and across social, menus and recipes

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Ingredients & flavors for lays chips

The top established ingredients and/or flavors related to lays chips that are experiencing positive growth

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Diets

The dietary references with lays chips over time

Most popular lays chips dishes

Most popular lays chips posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Lays Chips: The World’s Favorite Potato Snack

These have become synonymous with quality snacking, offering a light, crispy texture and a variety of flavors. From classic original to bold barbecue or spicy flavors, these chips are a staple for consumers looking for trusted, delicious snack options.

A Global Favorite with Endless Variety

This food trend continues to dominate the snack market, with new flavors regularly capturing consumer attention. Brands can experiment with limited-edition offerings or health-forward options, such as reduced-fat or baked versions, to keep this fan-favorite brand fresh and appealing.

FAQ

What are Lay’s chips made of?

Lay’s chips are made from potatoes, oil, and salt, with various flavors added to create different varieties like sour cream and onion or barbecue.

Are Lay’s chips gluten-free?

Yes, most Lay’s plain chips are gluten-free, but flavored varieties may contain gluten or cross-contaminants, so always check the label.

How are Lay’s chips typically packaged?

Lay’s chips are packaged in sealed bags to maintain freshness and prevent moisture from affecting their crunch.

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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell

Optimised ROI, reduced spend: marketing done right

50% Increase

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15% Reduction

In Content Production Costs
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15x Increase

In Consumer Engagement
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