Chicken and waffles trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Chicken and waffles trend

Trend overview

  • Social conversations about Chicken and waffles have by over the past year
  • restaurants offer Chicken and waffles on their menus
  • The fastest rising consumer need for Chicken and waffles is
  • The dominating diet for Chicken and waffles is

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of chicken and waffles

Trend analysis over time and across social, menus and recipes

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Ingredients & flavors for chicken and waffles

The top established ingredients and/or flavors related to chicken and waffles that are experiencing positive growth

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Diets

The dietary references with chicken and waffles over time

Most popular chicken and waffles dishes

Most popular chicken and waffles posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Chicken and Waffles: The Sweet and Savory Duo

This Southern-inspired dish pairs crispy fried chicken with fluffy waffles, creating a unique balance of sweet and savory flavors. Often drizzled with syrup, it’s a beloved brunch or dinner choice that offers comfort and indulgence in every bite.

A Comfort Combo with Growing Appeal

According to Tastewise data, this dish is gaining popularity beyond its Southern roots, appearing in both fine dining and casual settings. Brands can explore variations with spicy chicken or flavored waffles to add a modern twist to this classic comfort dish.

FAQ

What is chicken and waffles?

Chicken and waffles is a dish that pairs fried chicken with waffles, often served with maple syrup or gravy.

Is chicken and waffles sweet or savory?

Chicken and waffles is a combination of sweet and savory flavors, typically balanced by syrup or honey.

How is chicken and waffles typically served?

Chicken and waffles is often served with toppings like maple syrup, hot sauce, or honey, depending on regional preferences.

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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell

Optimised ROI, reduced spend: marketing done right

50% Increase

Saved On First Drafts

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15% Reduction

In Content Production Costs

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15x Increase

In Consumer Engagement

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