Brunch trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Brunch have by year-over-year
- of U.S. restaurants offer Brunch dishes on their menus
- The top consumer need driving Brunch consumption today is
- Brunch is the most dominant dietary adaptation
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Brunch Trend performance of
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Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Brunch that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Brunch space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Brunch Trends in 2024: Analysis and Insights for the Food Industry
Social conversations about brunch have dropped by 28.83% over the past year, with only 2.38% of restaurants offering it on their menus. However, the demand for snack-related brunch options is growing, with veganism continuing to lead as the dominant dietary trend. This shift underscores the rising popularity of plant-based and snack-sized brunch offerings.
Snackable Vegan Brunch: A Growing Consumer Need
As consumers increasingly seek plant-based, snack-friendly brunch options, brands have the opportunity to innovate with convenient, vegan offerings that cater to this emerging trend.
FAQ
What time is brunch typically served?
Brunch is typically served between 10 a.m. and 2 p.m., combining elements of both breakfast and lunch.
What are common brunch dishes?
Popular brunch dishes include eggs Benedict, pancakes, avocado toast, quiche, and mimosas or Bloody Marys as beverages.
Is brunch a weekend-only meal?
While brunch is most popular on weekends, many restaurants now offer it throughout the week, especially in urban areas.
Frequently Asked Questions
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What are the biggest food trends right now?
Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.
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Why should brands care about food trends?
Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.
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How often do food trends change?
Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.
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How can I use food trends to grow my business?
Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.
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How does Tastewise’s trend data compare to traditional trend reports?
Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.
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Can I track niche or regional food trends?
Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.
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