Guinness trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Guinness have by year-over-year
- of U.S. restaurants offer Guinness dishes on their menus
- The top consumer need driving Guinness consumption today is
- Guinness is the most dominant dietary adaptation
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Guinness Trend performance
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Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Guinness that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Guinness space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Guinness: The Iconic Irish Stout
Guinness is a world-renowned Irish stout known for its dark color, rich flavor, and creamy head. First brewed in Dublin in 1759, it has since become one of the most iconic beers globally. With roasted malt, subtle bitterness, and hints of coffee and chocolate, Guinness delivers a full-bodied experience. It’s a favorite among beer enthusiasts who enjoy a deep, complex flavor profile.
A Smooth, Creamy Classic
Guinness is often served on draft with a signature two-part pour, creating its famously smooth and creamy texture. While it pairs well with hearty dishes, such as stews and roasts, it’s also a popular choice enjoyed on its own.
FAQs about Guinness trends
The dark color of Guinness comes from roasted barley, which is added during the brewing process and gives the stout its rich, robust flavor.
Guinness has fewer calories than many people think, with around 125 calories per 12-ounce serving, which is comparable to lighter beers.
Guinness is traditionally served on draft with a two-part pour, creating a thick, creamy head. It’s best served slightly chilled but not too cold to preserve its flavor.
Frequently Asked Questions
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What are the biggest food trends right now?
Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.
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Why should brands care about food trends?
Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.
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How often do food trends change?
Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.
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How can I use food trends to grow my business?
Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.
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How does Tastewise’s trend data compare to traditional trend reports?
Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.
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Can I track niche or regional food trends?
Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.
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