Baklava trend overview

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Baklava trend

Trend overview

  • Social conversations about Baklava have by year-over-year
  • of U.S. restaurants offer Baklava dishes on their menus
  • The top consumer need driving Baklava consumption today is
  • Baklava is the most dominant dietary adaptation

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Trusted by
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Baklava Trend performance of

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Top ingredients by popularity

Use this data to refine recipes or inspire new formats for Baklava that tap into functional needs or nostalgic comfort.

Top claims shaping F&B trend

These top claims are shaping product launches and menu positioning in the Baklava space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.

Baklava: A Decadent, Layered Indulgence

Baklava, the rich, flaky pastry packed with nuts and soaked in honey, is a dessert with centuries of tradition and irresistible appeal. Its delicate layers and sweet, syrupy finish make it a go-to treat for those seeking an indulgent taste of Mediterranean cuisine.

Modern Twists on a Timeless Dessert

Tastewise data shows a growing interest in baklava as consumers explore global desserts. This trend opens the door for creative interpretations, from vegan baklava to unique flavor infusions like cardamom or chocolate. Brands can leverage baklava’s luxurious image while appealing to modern tastes and dietary preferences.

FAQ

What is baklava?

Baklava is a rich, sweet pastry made from layers of filo dough, nuts, and syrup or honey, originating from the Middle East.

What are the most common nuts used in baklava?

Pistachios and walnuts are the most common nuts used in baklava, giving it a crunchy texture and rich flavor.

Is baklava served warm or cold?

Baklava is typically served at room temperature, allowing the syrup to fully soak into the layers of pastry.

Frequently Asked Questions

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    What is Tastewise?

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    How can Tastewise help F&B companies reach their business goals?

    Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities.

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    What is GenAI and how does it help companies innovate?

    GenAI, or Generative AI, empowers CPGs to innovate by analyzing vast amounts of market data to identify new product opportunities, create personalized marketing campaigns, optimize supply chains, enhance customer service through AI-powered chatbots, and even promote sustainability by identifying eco-friendly practices and designs. This versatile technology enables CPGs to gain a competitive advantage, improve customer satisfaction, and drive sustainable growth.

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    Why does Tastewise stand out from its peers?

    Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies.

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Get free trend reports with Tastewise Insights

Discover what's next for Baklava, from rising flavor pairings to niche health claims. Use Insights to validate ideas, reduce guesswork, and turn insights into action. Export beautiful, data-backed reports in seconds and get your next innovation to market faster

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