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Report: Lifecycle of Trend

Report: Lifecycle of Trend

How can you understand what makes up the peaks and valleys of a trend's lifecycle, then leverage that knowledge to support your innovation pipeline?

Marketers, product innovators, sales teams: take note! Our latest report dives into three types of food and beverage trends, and explores what makes them "tick" - from origin to maturation.

Questions explored:

  • What signals point to a trend's future success?
  • How can I monitor audience interaction throughout the lifecycle of a trend ?
  • How do foodservice and home cooking trends influence one another?

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Brain
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Brain health
Sauerkraut
+180%
Brain health
Sweet Potatoes
+180%
The Food for Function Report not only identifies which items are trending
...more importantly, it explains why

About Tastewise

Tastewise fuels innovation for the world’s leading food & beverage brands by predicting how consumers cook, order, and eat. No guesswork, no outdated reports.

Using proprietary AI, Tastewise holistically measures consumer relationships to food and beverage. Used by industry leaders, our insights - a fusion of social media, restaurant menus, and recipes - inform product development, marketing strategy, and sales execution.

Brain health
Maple Syrup
+88%
Weight
Loss
Brain health
Coconut Water
+64%
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