From scattered research to data-backed campaigns: How Stephan & Brady power every pitch with Tastewise
- 100% of client pitches backed by data
- 1 platform replacing scattered research
- Faster campaign and content planning
“Tastewise has been a really awesome way to easily grab data to put behind basically anything that we're telling a client. It’s either validation or the reason itself.”
Sarah CurrySocial Media Director & Strategist, Stephan & Brady
- Industry
- Marketing agency
- Region
- North America
- Use case
- Trend insight, campaign strategy, content & social planning
Stephan & Brady (S/B) is a strategic marketing agency working across leading food and beverage brands. Their work depends on turning trends into campaigns that clients can trust and act on.
Before Tastewise, that meant pulling insights from scattered articles, reports, and manual research. It was time-consuming and often left teams relying on instinct without clear proof.
Using Tastewise, S/B now works from a single source of real consumer demand signals across recipes, menus, and food conversations. Instead of guessing or stitching insights together, teams can quickly validate ideas and build campaigns grounded in real behavior.
Challenges
S/B needed a more reliable and efficient way to build client strategies and campaigns.
Insights were scattered across sources.
Teams relied on articles, reports, and manual research with no single source of truth.
Ideas lacked easy validation.
Strategic recommendations were often based on intuition without clear data to support them.
Client presentations needed stronger proof.
Decks lacked simple, visual data that could clearly explain why an idea matters now.
Tastewise’s Solution
Tastewise became the central insight layer behind S/B’s strategy, content, and client storytelling.
Single source of truth for trends.
Teams use Tastewise to validate ideas instantly using real consumer demand signals.
Insight-led campaign and content planning.
Content calendars, recipes, and campaign ideas are built from real consumer needs, occasions, and behaviors.
Proof-first storytelling for clients.
Real-time charts and simple data points make every idea easier to explain and justify.
Shared platform across teams.
Strategy, creative, and social teams all work from the same data, improving alignment and speed.
Results
Tastewise helped Stephan & Brady improve both the speed and credibility of their work.
100% of client pitches backed by data
Every idea is supported with real-time insight, improving confidence and clarity in client conversations.
Stronger, more persuasive client storytelling
Clear data makes it easier for clients to understand and approve campaign directions.
More effective campaign planning
Content, recipes, and social strategies are aligned with real consumer demand, increasing relevance.
Faster workflows across teams
Less time spent searching for data allows teams to focus on building stronger ideas, making teams more efficient across strategy, planning, and content creation.
| Challenges | to | Solutions |
|---|---|---|
| Insights were scattered across sources | Unified trend data into one platform | |
| Ideas lacked validation | Enabled instant, data-backed decision-making | |
| Presentations lacked strong proof | Provided clear, visual data for storytelling | |
| Content planning was time-consuming | Accelerated research and idea development |
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