10× faster from question to pitch: How Givaudan uses Tastewise to win more customer briefs

Givaudan’s teams win business when they can answer customer briefs quickly and support every recommendation with credible consumer insight. But finding and validating the right trend signals often required pulling data from multiple sources, slowing down the process.

With Tastewise, insights and marketing teams can analyze real consumer demand signals across recipes, menus, and social food conversations in one place. Instead of spending days stitching together research, they can quickly identify relevant trends, understand what is driving them, and turn those insights into pitch-ready narratives.

This allows teams to move from question to customer conversation much faster while grounding every recommendation in real consumer behavior.

Givaudan needed a faster way to respond to customer briefs while keeping recommendations backed by credible consumer insight.

• Customer briefs required up-to-date insights
  Teams needed current trend signals to answer client questions with confidence.
• Trend validation could be slow
  Collecting and verifying signals across different sources often delayed the pitching process.
• Research sources were fragmented
  Insights were scattered across reports, social platforms, and food trend databases.
• Teams needed stronger narratives
  Winning customer conversations required clear stories about why a trend mattered and how it translated into product opportunities.
  

Tastewise became the everyday insight layer behind Givaudan’s brief and pitch workflow.

• Real-time consumer demand signals
  Tastewise analyzes recipes, restaurant menus, and social food conversations to show what ingredients, flavors, and trends are gaining traction.
• Instant trend validation
  Teams can quickly size trends, view growth curves, and understand the motivations driving consumer interest.
• Pitch-ready storytelling
  Charts, examples, and consumer language help translate insights into clear narratives for customer presentations.
• New angles for differentiation
  Insights into ingredient drivers, flavor combinations, and even visual cues such as color help teams bring fresh perspectives to client recommendations.
  

With Tastewise, Givaudan moved from slower research cycles to faster, insight-driven pitching.

• 10× faster time to pitch
  Teams can move from a trend question to a customer-ready narrative in a fraction of the time.
• 3× more briefs answered
  Faster insight discovery allows the same team to support more customer projects.
• More project wins
  Clearer, evidence-backed pitches help teams stand out in competitive customer conversations.
• Stronger thought leadership
  By grounding recommendations in live consumer demand signals, Givaudan can present more credible and differentiated trend stories to clients.