10× faster from question to pitch: How Givaudan uses Tastewise to win more customer briefs
- 10× faster time to pitch
- Questions turn into stories in minutes
- 3× more briefs answered
- More customer asks covered
- More project wins
- Better pitches open new opportunities
“Recently I was looking for ‘diet’ trends, just checking what was happening in this field, and Tastewise gave me a clear answer in two clicks, which is much faster than anything else.”
Laurence MinisiniConsumer Market Insights Manager Europe
- Industry
- Flavors and ingredients
- Region
- Europe
- Use case
- Customer briefs, trend storytelling, insight-led pitching
Givaudan’s teams win business when they can answer customer briefs quickly and support every recommendation with credible consumer insight. But finding and validating the right trend signals often required pulling data from multiple sources, slowing down the process.
With Tastewise, insights and marketing teams can analyze real consumer demand signals across recipes, menus, and social food conversations in one place. Instead of spending days stitching together research, they can quickly identify relevant trends, understand what is driving them, and turn those insights into pitch-ready narratives.
This allows teams to move from question to customer conversation much faster while grounding every recommendation in real consumer behavior.
Challenges
Givaudan needed a faster way to respond to customer briefs while keeping recommendations backed by credible consumer insight.
Customer briefs required up-to-date insights
Teams needed current trend signals to answer client questions with confidence.
Trend validation could be slow
Collecting and verifying signals across different sources often delayed the pitching process.
Research sources were fragmented
Insights were scattered across reports, social platforms, and food trend databases.
Teams needed stronger narratives
Winning customer conversations required clear stories about why a trend mattered and how it translated into product opportunities.
Tastewise’s Solution
Tastewise became the everyday insight layer behind Givaudan’s brief and pitch workflow.
Real-time consumer demand signals
Tastewise analyzes recipes, restaurant menus, and social food conversations to show what ingredients, flavors, and trends are gaining traction.
Instant trend validation
Teams can quickly size trends, view growth curves, and understand the motivations driving consumer interest.
Pitch-ready storytelling
Charts, examples, and consumer language help translate insights into clear narratives for customer presentations.
New angles for differentiation
Insights into ingredient drivers, flavor combinations, and even visual cues such as color help teams bring fresh perspectives to client recommendations.
Results
With Tastewise, Givaudan moved from slower research cycles to faster, insight-driven pitching.
10× faster time to pitch
Teams can move from a trend question to a customer-ready narrative in a fraction of the time.
3× more briefs answered
Faster insight discovery allows the same team to support more customer projects.
More project wins
Clearer, evidence-backed pitches help teams stand out in competitive customer conversations.
Stronger thought leadership
By grounding recommendations in live consumer demand signals, Givaudan can present more credible and differentiated trend stories to clients.
| Challenges | to | Solutions |
|---|---|---|
| Customer briefs required fast, credible answers. | Delivered real-time insight across recipes, menus, and social food conversations. | |
| Trend validation took too long using traditional research. | Enabled instant validation of trends, growth signals, and consumer motivations. | |
| Research sources were fragmented across multiple tools. | Unified consumer demand signals into a single platform. | |
| Teams needed stronger, evidence-backed narratives. | Turned trend insights into clear, pitch-ready stories for customers. |
Want to see Tastewise in action for your brand?
Get a demoMore customer stories
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A lean four-to-five person team at Newly Weds Foods fields more than 350 customer projects a year, each expected to turn around within a ten-business-day window. Client questions were getting deeper - customers wanted consumer insights and trends, what people think, what's rising, but the team had no data to answer them.
One intelligence system. Real business outcomes
Consumer panels, market trackers, and agents working together to help food and beverage teams expand distribution, accelerate innovation, and drive demand.
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