Join The Team
We love food, technology and data, and we’re changing the food & beverage industry for the better.
Product Marketing Manager
About The Position
Are you eager to join a dynamic SaaS startup shaping the food and beverage industry? Welcome to Tastewise, where our food-centric culture fuels innovation and collaboration. Our GenAI-powered consumer data platform drives success for major brands like Nestle, Pepsi, and Campbell’s by revolutionizing product strategies through billions of data points.
Embrace change in the $10 trillion industry, where creativity and an entrepreneurial mindset drive daily success. With insights from billions of data points, we’re empowering our clients to create, market, and sell their products faster and more successfully than ever before. At Tastewise, we thrive on making it happen, taking ownership, and fostering genuine communication. We’re working at the forefront of innovation in food and beverage — and we have fun doing it! Join a team where change isn't just a recipe but a way of life.
Ready to shape the future of food together? Let's make it yours at Tastewise
About the role
We are looking for someone with a passion for understanding consumers, willing to lead the industry revolution with AI, and who wants to transform work processes.
- Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team.
- Analyze data sets to extract insights, including performance measurement related to product adoption, usage, and revenue generation.
- Collaborate on go-to-market plans, take part in identifying new growth opportunities, and support sales enablement efforts.
- Define ICPs for target segments.
- Identify the pains/challenges of target segments.
- Articulate the value propositions for each target segment
- Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards.
- Work closely with the marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more.
Requirements
- 3+ years of experience in Product Marketing or equivalent experience
- Strong analytical skills with the ability to define, track, and measure outcomes.
- Independent research and analysis skills for markets and business opportunities.
- Ability to thrive in a fast-paced entrepreneurial environment.
- Storytelling capabilities to craft a coherent and compelling narrative for internal stakeholders and customers.
- Have an excellent track record of creating high-quality marketing collateral, across multiple channels
- Are self-driven but able to take direction and drive results with direct and cross-functional teams
- Experience in the Food industry - A big plus