Will Black Friday lift your category, or pass it by?
Your category, your brief, presented by one of our experts. Reserve your spot before Black Friday.
Who are the findings for?
2 of 2A findings session, not a product demo. You get the brief to keep.
Your findings are in the works.
Pick a time for the analyst who builds them to present them to you.
A findings session, not a product demo. You get the brief to keep.
Four results you can trace.
One brief on your category, sent before the 27th.
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01
Where your category is heading into the 27thWhether demand is building toward Black Friday or holding flat, in your market.
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02
What is rising nowThe ingredients, flavours and formats gaining ground in your category, with the figure and its source.
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03
Why it is movingThe needs and occasions behind the shift, from gifting and hosting to treating and stocking up.
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04
What to do about itClear next steps for product, marketing and retail while there is still time to act.
Thirty minutes on your category, before the 27th.
The analyst who built your findings presents them, answers what they raise, and pulls the numbers live for any follow-up you bring. You talk about your shelf, not our software.
How it works
Questions
The findings session is the ask. An analyst presents what the data says about your category. It is not a product demo.
Within 48 hours of your request, so you have it well before 27 November.
The same sources behind the 2027 Food Trends Forecast: menus, recipes, social conversation and retail. Every figure carries its source and window.
Brand, category and innovation teams at food and beverage companies, preparing for internal planning or a retailer, operator or distributor conversation.
Yes. Every figure is sourced, so it holds up in a buyer meeting or a planning review.
Will Black Friday lift your category, or pass it by?
Finish step two at the top of the page to book your findings session.
Pick a time at the top of the page for the analyst to present them.
