The shift (USA, past year): pizza leads consumer conversation at a 66.3% social share, but it is flat to declining (-0.9%), while burger trails at 41.7% yet is growing (+0.6%) – and smash burger is up 16.8% and trending. Both sit at the same 2.10 menu share, so this is a momentum story, not a reach story: pizza owns the audience while burger formats win the upside. For a brand, the white space is on the burger and innovation side. The full demand, growth, and menu breakdown by product is in the Tastewise report.
What is pizza?
Pizza is a kind of baked flatbread that is traditionally topped with tomato sauce, cheese and any number of other toppings that cater to the unique tastes of consumers. While many countries, states and regions have attempted to claim pizza as their own, recorded history suggests that this party favorite first originated in Naples, Italy, where consumers valued fast and inexpensive foods that could help fuel their days. Since then, pizza has made a resounding impact around the world, with different geographic locations putting their own, unique twists on this customizable classic.
From thin-crust New York slices to Chicago’s deep dish pizza trends, the dish has evolved into countless variations around the world and sparked many a heated debate in the U.S. and worldwide. While classic Margherita pizza trends originally showcased the simplicity of fresh basil, mozzarella, and tomato, modern pizza toppings trends reflect increasingly adventurous consumer palates and align with larger global health and food trends.
What is a burger?
Burgers, or hamburgers, are a classic dish consisting of a ground beef patty between two buns. Much like pizza, hamburgers are highly customizable, as fans can choose to deck out their patties with toppings like cheese, lettuce, tomato, pickles and a wide variety of sauces. While hamburgers initially originated in Hamburg, Germany, this hearty sandwich has become a cultural staple in American dining over the last 100 years and given way to a never-ending variety of riffs on the classic dish.
Despite being a go-to American meal for nearly a century, consumer intelligence data from Tastewise reveals that burgers are as popular as ever – with social media discussions about burger trends still on the rise. Today’s burger trends spotlight health and innovation. From chicken burger trends to veggie burger trends and everything in between, today’s burger landscape offers an endless number of options for health-conscious diners looking to enjoy a comforting meal without compromising on their health goals or dietary preferences.
What’s the difference between pizza vs. burger?
While both pizza and burgers have carved out unshakeable places for themselves in the United States food landscape, each of these family favorites bring unique qualities to the table. Here are some of the key differences to know:
Calorie count
Both pizza and burgers can be high-calorie meals depending on portion size, ingredients and added toppings. The average slice of cheese pizza can run you anywhere from 200-300 calories, with additional toppings adding calories to the mix. The calorie density of burgers can be a bit harder to estimate, as fast food burgers, homemade burgers and restaurant burgers tend to vary significantly in terms of portion size and composition. However, the average homemade burger will likely come in at around 600 calories without sides or added toppings.
Carbohydrates
Today’s consumers are more carb-conscious than ever before. Currently, there are fewer low-carb alternatives available in the pizza space, and most pizza products lean carb-heavy due to their bready crusts. Burgers can also skew carb-centric when they are built on traditional buns, but carb-wary consumers can make the switch to keto-friendly burger buns for a lightened up version of their fast-food fave.
Fat content
Pizza and burgers are both considered high in fat, as they often combine high-fat protein sources with rich cheeses and fatty sauces. Opting for lean protein sources, reduced fat cheese varieties and other diet-friendly ingredients can help cut the fat content of these popular indulgences and offer more attractive macros to consumers who are watching their waistlines.
Taste
The best thing about these menu staples is the level of flavor customization they provide. By giving consumers control over their sauces, cheeses and other toppings, both pizza and burgers can be curated to suit each consumer’s unique palate and flavor preferences.
Production
Ease of preparation is often a factor in consumers’ food choices, and the same holds true in the pizza vs. burger decision. Pizza is traditionally baked in the oven, with some restaurants using special stone pizza ovens or other stone-constructed surfaces to enhance the quality of their pies. Burgers, on the other hand, are typically prepared on a grill, stove or blackstone, making them an attractive meal option for home cooks and busy families.
Pizza and burger trends to know
Global food trends are highlighting innovation, health and wellness and customization. Pizza and burger trends underscore these larger cultural shifts, with many brands offering new, health-focused takes on these classic foods. Take pizza trends, for example. Market research suggests that some consumers are looking for gluten-free crusts and plant-based cheeses that suit their dietary needs, while others are drawn to gourmet pizza toppings like hot honey, artisanal cheeses and even fresh fruits.
Burger trends similarly reflect the rise of alternative proteins and global flavors. Veggie burger trends and mushroom burger trends align with growing demand for plant-based products, while spicy chicken sandwiches and fusion burgers keep menus exciting while giving even the pickiest of eaters access to comfort foods they can count on.
Sales and consumption
One thing is clear: Pizza and burgers have both enjoyed extended stays in the spotlight, and their popularity doesn’t show much sign of slowing down. Here are a few important market stats to know when thinking about the different roles these foods play in U.S. food culture:
- In 2022, over 2.4 million tons of pizza were sold worldwide.
- Research from 2023 suggests that most Americans order pizza a few times a month.
- Social media discussions about pizza have increased by roughly 3.5% over the past year.
- There are over 74,000 pizza restaurants in the United States.
- Pepperoni is the most popular pizza topping worldwide, though cheese pizza trends are still going strong.
- The average American consumes almost 3 burgers each week.
- 38.75% of U.S. restaurants offer burger dishes on their menus.
- Vegan burgers are the most popular dietary adaptation of classic burger trends.
- Social media discussions about burgers have slightly increased over the past 24 months.
- Burger restaurants are currently generating over $170 million in annual revenue.
These statistics demonstrate that both pizza and burgers are billion-dollar products in the U.S., but that doesn’t mean food and beverage companies can rest on their laurels. In order to stay competitive in the face of changing consumer preferences, successful burger and pizza marketing campaigns will need to embrace overarching food trends that emphasize wellness, innovation and variety.
What is more popular: Burgers or pizza?
As you can see in the data outlined above, pizza and burgers are extremely popular foods in the United States, with most Americans enjoying these dishes on a weekly basis. While it’s hard to compare the popularity of each of these meals directly, cultural trends suggest that pizza tends to be more popular as a group meal, delivery dish or event staple. Burgers, however, are a popular weeknight dinner option and are particularly prevalent in fast food and casual dining environments.
Which is better: Pizza or burger?
So is there a clear winner between pizza and burgers? Not exactly. At the end of the day, it’s all about what consumers want and need out of their meal, making the choice largely situational. Pizza excels in terms of variety and shareability, but burgers shine as a quick, customizable handheld meal. While veggie burgers used to reign supreme with health-conscious diners, new and emerging pizza products are adding more versatility to the health-food landscape and making the classic food more accessible to those with diverse dietary needs.
Final thoughts
The pizza vs burger debate isn’t about declaring one superior. Rather, it’s about recognizing how both foods continue to build on their storied success and shape global dining culture in innovative ways. With evolving pizza trends and burger trends, each dish has carved out its place in both everyday meals and major celebrations, making these dishes integral parts of American culture and the larger food and beverage landscape.
FAQs about pizza vs burger
Neither is inherently healthier. Both can be balanced with smart choices, like a thin or veggie-topped pizza or a leaner, grilled burger. Portion size, toppings and preparation matter more than the format itself.
It depends on portion and ingredients. A single slice of cheese pizza is often lighter than a full restaurant or homemade burger, but a whole pizza can easily exceed one burger. Check the label for exact figures.
A beef burger is usually higher in protein per serving because of its meat patty, while pizza’s protein depends on its cheese and toppings. Adding chicken or extra cheese narrows the gap. See USDA data for specifics.
Pizza leads social conversation in the US, with a 66% social share against burger’s 42% over the past year. Burger interest is growing slightly though, while pizza is flat, so the gap is narrowing.
Pizza is a baked flatbread topped with sauce, cheese and toppings, built for sharing. A burger is a handheld sandwich with a patty between buns, made for one. Both are highly customizable comfort foods.
It varies by venue. A single fast-food burger is often cheaper than a whole pizza, but pizza usually costs less per person when shared across a group. Delivery fees and toppings shift the math either way.
Neither is off-limits. What matters is total portion, toppings and how often you eat them. A veggie-topped thin-crust slice or a grilled, bun-light burger can both fit a balanced diet. Speak to a professional for personal advice.
Both are mature, high-volume categories. In Tastewise US data over the past year, burger conversation is rising slightly while pizza is roughly flat. Smash burger is a standout, up about 17% and trending.
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