Introducing TasteGPT: An end-to-end, new generative AI solution for the food and beverage industry

Tastewise has some big news to share! We've just launched the next step in our AI’s evolutionary journey, TasteGPT: a conversational chatbot designed to help users get to the insights they need faster than ever. This means increased productivity paired with increased new product success, the goals of everything we do here at Tastewise. Tastewise currently helps brands and users to discover new dish ideas, validate new product concepts and generate in-depth market research reports. When you combine what Tastewise is with TasteGPT, and add in access to the largest dataset available on food consumption, you get the most powerful tool on the market: A tool that is capable of delivering insights and answering business-critical questions in seconds.

The bottom line: We want to help you go home earlier on a Friday. Treat TasteGPT as your personal insights sous chef, and get answers to the innovation questions that matter most to you in seconds.

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Why use generative AI to understand consumption behavior?

The process of new product research in the food and beverage industry can take a long time: analyzing social media data to identify consumer trends and preferences is complex, and meticulous selection and testing of flavor profiles and ingredients is expensive. It is critical to the new product development process that these choices meet consumer expectations. Tastewise AI bypasses these inefficiencies, allowing users to keep a finger on the consumer pulse in real time. Today, ChatGPT adds another layer of efficiency and speed to insight.

Faster idea execution, increased accuracy, and speed to market

TasteGP is set to reimagine the way the food and beverage industry thinks about product innovation and development. With TasteGPT, companies can reduce the time and effort spent on research, consensus, development, and go-to-market strategies, resulting in faster idea execution, increased accuracy, and speed to market. Plus, you don’t need to be an analyst to get access to data-driven insights; TasteGPT is like having a personalized, concierge market research assistant always available.

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TasteGPT taps into Tastewise’s observed dataset to provide up-to-date and audience-focused insights, allowing brands to make data-driven decisions faster than ever before.

The incredible speed at which Tastewise and now TasteGPT deliver insights to users virtually eliminates lag time and lets users make informed decisions faster. Tastewise also delivers these insights in a way that is so easy to understand that anyone in the organization is able to understand its value.

Real-time insights

Tastewise accesses real-time data that is credible, up-to-date and has the ability to be highly specific. Through higher, specific data quantities and robust food and beverage algorithms, TasteGPT can answer business-critical questions such as:

• What product ideas are the best fit for my Gen Z consumers?
• What concepts should I invest my R&D budget in?
• Where should I launch my new beverage product first?
• Where is my competition under-represented, and what can I do about it?
• What should the focus of my next marketing campaign be?

TasteGPT is built on Tastewise's proprietary dataset, which includes best-selling restaurant items, an observed home-cooking panel, and billions of real-life moments of consumption. By harnessing this data, TasteGPT can run many different projects at once, empowering teams to evaluate innovation options and decide faster on the right direction for their brand. Additionally, the AI-powered conversational chatbot provides real-time product, dish, menu, and marketing campaign recommendations, generating ready-to-share reports and decks, including trends, ingredient pairings, and more.

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Stay ahead of the competition with real-time trend identification

This smorgasbord of customer data enables food and beverage companies to identify emerging trends in real-time, enabling them to quickly adjust their offerings and marketing strategies to better meet customer needs. This not only helps businesses stay ahead of the competition but also allows them to create more personalized, inclusive experiences for their customers.

TasteGPT represents the next evolutionary leap in the food and beverage industry. A powerful and innovative tool to transform the way companies approach product innovation and development, TasteGPT will now complement Tastewise’s full solutions.

To check out TasteGPT, join the waitlist.