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Crunching the numbers: The top 5 Super Bowl ads for food & beverage in 2024

February 1, 20244 min
Lauren Daniels photo
Lauren Daniels Tastewise
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As the Super Bowl fever sweeps the nation, it’s not just about the game’s action-packed moments. For many, the real allure lies in the commercials, especially those featuring the latest in food and beverage trends. In 2024, the Super Bowl brought forth a plethora of ads, each vying for attention and appetite. Explore the top 5 Super Bowl ads of 2024 to uncover the trends, influences, and shifts in the spotlight.

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Revealing the top 5 Super Bowl ads of 2024

The Super Bowl transcends sports; it’s a cultural phenomenon. From poignant narratives to comedic interludes, the commercials showcased during the big game have the power to captivate and inspire. In 2024, several standout ads grabbed our attention, leaving a lasting impression on viewers across the nation.

Addison Rae for Nerds:

Social media star Addison Rae shines in an upcoming Nerds commercial. The teaser features Rae coaching an unnamed NFL player in dance moves, ending with a fun scene of her enjoying Nerds Gummy Clusters. This ad is sure to win over fans, mixing entertainment with delicious snacks.

Kris Jenner for Oreo:

Kris Jenner will star in her first-ever Super Bowl commercial for Oreo. In the teaser, Jenner mocks the cookie-stacking technique made famous by her daughter, Khloé Kardashian. The commercial aims to evoke nostalgia and celebrate iconic moments from the Kardashian family’s history. Fans can expect laughter and fond memories as they watch Jenner take center stage during the second quarter of the game.

Jenna Ortega for Doritos:

Doritos taps into the allure of storytelling with its Super Bowl commercial featuring Jenna Ortega. In the teaser, Ortega channels her inner Wednesday Addams as she embarks on a spooky adventure in search of Doritos Dinamita chips. The ad promises suspense and excitement, with viewers eagerly awaiting Ortega’s quest for the coveted chips.

Kate McKinnon for Hellmanns:

SNL alum Kate McKinnon stars in a mayonnaise-themed commercial for Hellmanns. In the teaser, McKinnon is joined by a cat and an abundance of mayo jars, reflecting her iconic SNL skits. The commercial focuses on Hellmanns’ “Make Taste, Not Waste” campaign, aiming to inspire viewers to reduce food waste—a cause close to McKinnon’s heart.

Looking at trends in snacks, beverages, and more

Super Bowl ads aren’t just about selling products—they’re about tapping into the pulse of consumer culture. In 2024, advertisers embraced diversity, inclusivity, and social impact, mirroring broader societal shifts in attitudes and preferences. From artisanal snacks to craft beverages, the ads featured a diverse range of products aimed at tempting taste buds and igniting the senses.

How Super Bowl ads have changed in 2024

Super Bowl ads have come a long way since their inception, evolving to reflect changing times and tastes. In 2024, advertisers leveraged cutting-edge technology and creative storytelling techniques to engage audiences in new, exciting ways. From immersive experiences to interactive campaigns, the ads of 2024 pushed the boundaries of creativity and imagination, leaving a lasting impact on viewers worldwide.

Super Bowl ads and their influence on snacking habits

As viewers prepare for the big game, snacks share the spotlight with football. In 2024, Super Bowl ads played a pivotal role in shaping our snacking habits, impacting everything from flavor preferences to dietary choices. Advertisers vied for a coveted spot on our snack trays, acknowledging that the Super Bowl isn’t solely about football but also about food.

Snacking trends during the Super Bowl

On Super Bowl Sunday, indulgence reigns supreme as snacks and appetizers steal the spotlight. From timeless classics like buffalo wings and nachos to modern favorites like avocado toast and sushi rolls, the Super Bowl spread mirrors our desire for comfort and convenience. In 2024, advertisers seized on these trends, presenting a tempting array of snacks tailored to satisfy our cravings.

Changes in Super Bowl food over the last year

Super Bowl ads wield significant influence, extending beyond our snacking habits to shape our overall food choices and preferences. In 2024, advertisers embraced themes of sustainability, health, and wellness, resonating with the increasing consumer demand for products that are not only tasty but also socially and environmentally conscious.

Insights from Tastewise: Contrasting 2023 with 2024

The Super Bowl transcends sports—it serves as a barometer for broader trends in the food and beverage industry. According to the 2023 Super Bowl report by Tastewise, beer and alcohol brands dominated the advertising space, captivating spectators with refreshing beverages and captivating campaigns.

Consumer preferences:

  • Consumers seek indulgence with fun, easy-to-make homemade snacks that blend American and Mexican flavors, offering both celebration and fitness options.
  • An overwhelming 92% of Super Bowl viewers consume food and beverages at home, with only 8% of conversations occurring in restaurants.
  • Corn chips, pretzels, and crackers emerge as the most unique Super Bowl snacks, experiencing positive growth in consumer conversations.
  • Chicken preparations like wings and buffalo chicken take center stage in savory dishes, with sandwiches also experiencing significant growth.
  • Barbecuing and cooking meats are cherished traditions on Super Bowl day, with various preparation methods showing growth over the past year.
  • In alcoholic beverages, beer maintains its dominance during the Super Bowl, followed closely by whiskey and tequila.
  • The surge in discussions around snacks and appetizers during the Super Bowl season underscores the event’s significance as a culinary extravaganza, shaping consumer preferences and driving trends in the food and beverage industry.

Recipe generation for a modern Super Bowl spread

No Super Bowl gathering is complete without a spread of snacks and refreshments. For those seeking a healthier alternative, check out these Super Bowl snack recipes including the Spicy King Oyster Mushroom Bite and Crispy Quinoa and Turkey Balls appetizers created using the Tastewise Content Agency and Recipe Creator.

As the confetti settles and the final whistle blows, we reflect on the whirlwind of excitement and innovation that defined Super Bowl 2024. The top 5 Super Bowl ads for food and beverage have not only entertained but also enlightened, offering a glimpse into the world of consumer preferences and advertising trends. From the star-studded commercials to the mouthwatering snacks, the Super Bowl continues to be a cultural phenomenon that captures audiences worldwide.

As we celebrate this annual spectacle, let’s savor the flavors, cherish the memories, and toast to the future of snacking. The Super Bowl isn’t just a game—it’s an experience, a celebration of community, camaraderie, and creativity. Cheers to Super Bowl 2024 and all the delicious moments it brings!

For more insights on the trends driving Super Bowl 2024, check out our latest AI-powered survey here and don’t miss Tastewise Live. Tune in on Wednesday 11am EST to discover the latest innovations, flavors, and experiences shaping the food and beverage industry.

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