Trade show intelligence for CPG innovation teams
Trade Show Intelligence scores every industry event against what your brand actually sells, then shows you what competitors launched at past editions before you book the flight.
Trusted by 80% of the world’s leading food & beverage brands · since 2018
BevNET Live L.A. scores 95% against your indexed portfolio, with 7 tracked developments from the 2025 edition
The event graph matched your indexed products and services against 30 relevant shows and ranked this one first. The 2025 edition carried a regulatory shift on hemp-derived beverages and a competitive win for a fast-acting protein coffee format, with 11 companies attached to those two storylines alone.
What trade show intelligence gives you before the doors open
Four things your team currently reconstructs from a badge scanner and a colleague’s photos.
Every show, scored against you
Your domain is indexed into a live list of what you sell, then every industry event is ranked by fit to that list.
Competitor launches on record
See what rivals launched at past editions, which formats won, and which claims they led with.
Innovation themes, early
Trending topics from past editions show where a category is heading well before it reaches the shelf.
Buyer signals by company
Exhibitors and attendees are surfaced with the companies behind them, so a show becomes a target list.
Trade show intelligence built on real food and beverage data
Event coverage on its own is a calendar. What makes a show worth attending is whether the launches on that floor connect to demand your category is already seeing, and that is the layer most event tools do not have.
The deepest food-data layer in the industry.
From your portfolio to trade show intelligence in three steps
One index of what you sell, one pass across the event landscape, one ranked plan.
Index what you actually sell
Point the agent at your domain and it detects your products and services, which you can then edit by hand.
Score the event landscape
Every industry event is matched against that index and ranked, so a shortlist replaces a conference calendar.
Read the show before you go
Open any event for the launches, trending topics and companies from past editions, each with its source.
Tastewise’s Trade show intelligence vs the usual post-show write-up
Without trade show intelligence
- A show list built from last year’s budget
- You find out what competitors launched after the show
- Themes reconstructed from photos and hallway conversation
- A badge scan list nobody works through
- Four days on the floor, one slide afterwards
With trade show intelligence
- Every event ranked against your indexed portfolio
- Past-edition launches on record before you book
- Trending topics from past editions, each with a source
- Companies and contacts pushed to an outreach queue
- A read on the category before the flight is booked
How brands shaping modern F&B decisions use Tastewise
From post-show recap to a category read in advance
Themes written up weeks later from notes and photos
Past-edition topics and launches on record before the show
From spotting a format late to tracking it from launch
Competitor formats noticed once they are already on shelf
Named launches, claims and formats from the floor they debuted on
From a show list by habit to a show list by fit
The same three events every year, chosen by budget
Events ranked against the portfolio you actually sell
More AI agents for food & beverage teams
The AI Sales Story Creator Agent is one of the Tastewise agent family. Each runs on the same validated F&B data, from AI sales forecasting food and beverage teams rely on, to operator-level sell-in intelligence.
Marketing Agent
Build data-backed marketing strategies grounded in real consumer behavior and trend signals.
TradeShow Intelligence
Track competitor launches, innovation themes and buyer signals from industry events.
LTO Innovator
Design limited-time offers optimised for menu impact and consumer excitement.
Brand Navigator
Map brand portfolio health, competitive positioning and white space at a glance.
Blog Post Creator
Produce SEO-ready food editorial content backed by real trend and consumer signals.
Product Visualizer
Generate AI-rendered product imagery for concepts and campaigns before production.
Foodtok Growth Signals
Capture viral TikTok food moments and translate creator trends into activation ideas.
Recipe Innovation
Develop trend-grounded recipe concepts tuned for operator and retail channel fit.
Synthetic Survey Agent
Runs panels on-demand to validate concepts with target audiences.
Ready to see trade show intelligence on your portfolio?
80% of leading food brands use Tastewise to turn signal into revenue. Book a session and we will index your domain, then show you the events that actually match what you sell.
FAQ
What is trade show intelligence and how does it work for CPG teams?
Trade show intelligence turns the industry event circuit into a data set you can query. Tastewise indexes your domain into a list of the products and services you actually sell, then scores every relevant event against that list. Open any event and you get the launches, trending topics and companies from its past editions, each linked to its source. Your team decides which shows to attend on evidence rather than on last year’s budget line.
Which food trade shows does trade show intelligence cover?
Coverage spans the food and beverage event landscape, from large multi-category shows to category-specific ones in beverage, snacking, ingredients and agriculture. Events are not presented as a flat calendar. Each one is ranked by how well it matches your indexed portfolio, so a beverage brand and an ingredients supplier looking at the same landscape see two different shortlists.
How is trade show intelligence different from asking ChatGPT what happened at a show?
A general model will summarise whatever coverage happened to be published, with no way to tell you whether the show matters to your portfolio. Trade show intelligence starts from your own indexed products and services and scores events against them. It attaches named companies to each launch and links every item to a source, which is the difference between a plausible summary and something you can take into a category review.
How does trade show intelligence know which events are relevant to my brand?
You give it your company domain and optionally your LinkedIn page. The agent reads your site and detects the products and services you sell, which you can edit or extend by hand before scoring runs. Relevance is calculated against that list, so the shortlist changes as your portfolio changes rather than staying fixed to a category label.
Can trade show intelligence show me what competitors launched at past editions?
Yes, and that is the part teams use most. Each event carries a record of past-edition activity: product launches, regulatory shifts, competitive wins and the trending topics behind them, with the companies attached to each. That lets you see which formats and claims a category was pushing at a given show before you decide whether this year’s edition is worth the stand.
Is trade show intelligence enterprise ready, and where does the data come from?
It runs on the same infrastructure as every other Tastewise agent, with 1T+ structured data points, 4M+ foodservice locations and 38 live markets behind it. Every agent run is traceable and every output citable, which is the posture enterprise AI committees have already cleared for the rest of the platform. Event records link to their sources so a claim can be checked rather than taken on trust.
How does trade show intelligence fit with the rest of the Tastewise platform?
It sits alongside the other agents and draws on the same validated food graph. In practice teams pair it with Trends Agent to check whether a theme spotted at a show holds as durable demand, and with Brand Navigator to see where a competitor launch lands against their own portfolio. The event layer tells you what happened on the floor, the rest of the platform tells you whether it will last.
