Salad trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Salad trend

Trend overview

  • Social conversations about Salad have by over the past year
  • restaurants offer Salad on their menus
  • The fastest rising consumer need for Salad is
  • The dominating diet for Salad is

Interested? Discover more

Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of salad

Trend analysis over time and across social, menus and recipes

Monitor trend developments

Easily track popularity changes, sales statistics, industry trend analysis and trend developments

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Ingredients & flavors for salad

The top established ingredients and/or flavors related to salad that are experiencing positive growth

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Diets

The dietary references with salad over time

Most popular salad dishes

Most popular salad posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Salad Trends 2024: A Boost in Popularity

Social conversations around salads have increased by 4.62%, with 63.59% of restaurants offering them on their menus. The demand for protein-rich and plant-based meals continues to fuel salad’s popularity, aligning with the rise of vegan diets.

Key Salad Ingredients

Classic components like chicken, tomato, and onion remain popular, while ingredients such as pasta and berries are gaining traction, offering a variety of textures and flavors in salads across menus.

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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell

Optimised ROI, reduced spend: marketing done right

50% Increase

Saved On First Drafts

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15% Reduction

In Content Production Costs

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15x Increase

In Consumer Engagement

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Frequently Asked Questions

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    What is Tastewise?

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    Why does Tastewise stand out from its peers?

    Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies.

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