Coconut Water Insights
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Coconut Water Insights
User responses
16,498
Survey Type
Market Research
Audience
All Audience
Top Insight
- Vegan is the top dietary claim for coconut water
- Consumers preferred to consume coconut water mixed in smoothies
- Respondents chose to drink coconut water in the morning over other moments of the day
1.
What are the top dietary claims for coconut water?
Insight
81%
More than average
respondents chose vegan as the top dietary claim for coconut water
81.77%
Vegan
Vegan
81.77%
4,549
Plant Based
44.47%
2,474
Gluten Free
20.35%
1,132
Dairy Free
12.78%
711
Sugar Free
12.39%
689
2.
Which of these health benefits are you most interested in when choosing coconut water?
Insight
13.3X
More than average
respondents are interested in electrolytes for recovery than in low calories when drinking coconut water
47.78%
Electrolytes For Hydration
Electrolytes For Hydration
47.78%
5,008
None, I Focus On Taste
43.87%
4,598
Potassium For Heart Health
26.26%
2,753
Antioxidants For Overall Wellness
24.65%
2,584
Low Calories For Dieting
3.59%
376
3.
How do you primarily consume your coconut water?
Insight
8X
More than average
respondents prefer to drink coconut water mixed in smoothies than as a workout recovery drink
53.84%
Mixed In Smoothies
Mixed In Smoothies
53.84%
7,697
In Cocktails Or Mocktails
36.92%
5,278
As A Standalone Drink
19.54%
2,794
As A Workout Recovery Drink
6.69%
956
4.
956
Insight
80X
More than average
respondents prefer to drink coconut water in the morning
80.43%
Morning
Morning
80.43%
3,098
Afternoon
20.64%
795
Evening
10.1%
389
5.
How do consumers want their experience with coconut water to be?
Insight
4.3X
More than average
consumers are looking for fresh experiences when drinking coconut water than indulgent
58.3%
Fresh
Fresh
58.3%
9,618
Refreshing
30.05%
4,957
Easy
27.86%
4,596
Indulgent
12.3%
2,029
Convenient
11.83%
1,951
6.
What are the top functional health claims for coconut water?
Insight
5X
More than average
hydration is paired with coconut water than weight management
60.56%
Hydration
Hydration
60.56%
7,810
Fitness
37.68%
4,859
Energy
26.2%
3,379
Gut Health
24.76%
3,193
Weight Management
15.24%
1,965
7.
How do consumers want coconut water to taste?
Insight
3.6X
More than average
consumers prefer a rich flavor when drinking coconut water than a salty flavor
40.24%
Tropical
Tropical
40.24%
2,441
Rich
32.05%
1,944
Sour
26%
1,577
Spicy
12.63%
766
Salty
8.85%
537