Cereal snack survey
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Cereal snack survey
User responses
9,645
Survey Type
Product Innovation
Audience
All Audiences
Top Insight
- Consumers prefer to snack on cereal to enjoy an easy meal over other experiences
- Weight management is the most important health benefit that consumers look for when eating cereal snacks
- Respondents prioritize high protein over other nutritional claims in cereal snacks
- Evening is the preferred time of day to enjoy a cereal snack
1.
Why do you typically choose to snack on cereal?
Insight
63%
More than average
respondents choose to snack on cereal because it offers an easy meal option
63.9%
To enjoy an easy meal option
To enjoy an easy meal option
63.9%
2,878
As a convenient meal replacement
38.21%
1,721
For a quick energy boost
29.93%
1,348
For a light, non-filling option
23.6%
1,063
To satisfy a craving
19.94%
898
As a comforting treat
5.22%
235
2.
What time of day do you usually snack on cereal?
Insight
3.1 X
More than average
respondents prefer to snack on cereal in the afternoon than in the mid-morning
43.75%
Afternoon
Afternoon
43.75%
690
Evening
33.35%
526
Late night
14.71%
232
Mid-morning
14.01%
221
Early morning
13.82%
218
3.
What type of nutritional content do you prioritize in cereal snacks?
Insight
84%
More than average
respondents prioritize protein over other nutritional claims
84.04%
High protein
High protein
84.04%
4,050
Carbohydrates
31.06%
1,497
High fiber
24.36%
1,174
Whole grains
8.84%
426
Low sugar
6%
289
4.
What are the highest-growing nutritional values people are looking for in cereal snacks?
Insight
1.9X
More than average
vitamins are paired with cereal snacks than minerals
45.66%
Vitamins
Vitamins
45.66%
662
Healthy fats
31.1%
451
Fat content
26.62%
386
Antioxidants
25.93%
376
Minerals
22.28%
323
5.
Which health benefits are most important to you in a cereal snack?
Insight
6.8X
More than average
weight management is associated with cereal snacking than heart health
67.22%
Weight management
Weight management
67.22%
1,571
Muscle recovery
23.53%
550
Digestive Health
21.22%
496
Heart health
9.76%
228
Energy-boosting
4.41%
103
6.
Which health benefits are growing in importance in cereal snacks?
Insight
3.6X
More than average
gut health is paired with cereal snacks than mental health
44.96%
Gut health
Gut health
44.96%
803
Blood sugar
28.39%
507
Athlete recovery
26.93%
481
Women’s health
14.84%
265
Mental health
12.49%
223
7.
What format do you prefer for your cereal snacks?
Insight
91X
More than average
respondents prefer to eat their cereal with added ingredients
91.9%
With an added ingredient (milk, yogurt, etc.)
With an added ingredient (milk, yogurt, etc.)
91.9%
8,864
A cereal bar
30.57%
2,948
A bowl of cereal/from the box
30.01%
2,894
As a grab-and-go snack pack
6.64%
640
As a topping
4.87%
470
8.
What sensorial texture do you enjoy as a cereal snack?
Insight
5.3X
More than average
consumers prefer crunchy textures in cereal snacks than chewy textures
50.4%
Crunchy
Crunchy
50.4%
1,069
Crispy
33.24%
705
Soft
22.21%
471
Crumbled
13.58%
288
Chewy
9.43%
200
Flakey
2.64%
56
9.
If you add something to your cereal snack, what is it?
Insight
3.5X
More than average
respondents prefer adding yogurt to their cereal snack than trail mix
57.47%
Honey or other sweeteners
Honey or other sweeteners
57.47%
4,199
Yogurt
57.23%
4,182
Milk
34.31%
2,507
Fresh fruit
9.69%
708
Plant-based beverage
7.1%
519
Trail mix
2.65%
194
10.
Which ingredient do you prefer to have in your cereal snack, or look for when choosing one?
Insight
2.7X
More than average
respondents look for nuts or seeds when choosing their cereal than dried or fresh fruits
70.42%
Granola or clusters
Granola or clusters
70.42%
6,617
Nuts or seeds
57.36%
5,390
Chocolate or cocoa
40.57%
3,812
Natural sweeteners
27.31%
2,566
Spices like cinnamon or nutmeg
24.08%
2,263
Dried or fresh fruit
20.84%
1,958
11.
What nuts or seeds do you prefer to add to your cereal snack?
Insight
4.9X
More than average
peanut is paired with cereal snacks than pecans
50.51%
Peanut
Peanut
50.51%
1,794
Almond
47.58%
1,690
Chia
28.18%
1,001
Cashew
12.95%
460
Pecan
10.3%
366
12.
What chocolate variations do you enjoy in your cereal snack?
Insight
71X
More than average
respondents prefer to enjoy their cereal snack with dark chocolate
71.17%
Dark chocolate
Dark chocolate
71.17%
928
White chocolate
28.53%
372
Milk chocolate
14.8%
193
Caramel Chocolate
2.99%
39
13.
What spices do you like to add for flavor in your cereal snack?
Insight
11X
More than average
respondents prefer to add cinnamon to their cereal snacks than matcha
82.85%
Cinnamon
Cinnamon
82.85%
1,449
Paprika
10.58%
185
Matcha
7.49%
131
Cardamom
3.89%
68
Mocha
3.37%
59
14.
Which dried or fresh fruits do you prefer to mix into your cereal snack?
Insight
70%
More than average
respondents prefer to mix berries with their cereal snack
70.87%
Berry
Berry
70.87%
3,501
Banana
42.19%
2,084
Strawberry
29.62%
1,463
Apple
24.39%
1,205
Raspberry
16.3%
805
Orange
12.75%
630
15.
Which sweeteners do you choose to enhance your cereal snack?
Insight
11.4 X
More than average
honey is paired with cereal snack than brown sugar
58.96%
Sugar
Sugar
58.96%
2,362
Honey
42.86%
1,717
Maple syrup
24.86%
996
Brown sugar
3.74%
150
Coconut sugar
2.62%
105