Consumer Dining Habits
Consumer Dining Habits
User responses
1,042,371
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Respondents prefer a casual and relaxed atmosphere when dining at a restaurant.
- Cuisine type is the most important factor when making a restaurant choice.
- Respondents prefer recommendations from friends and family when trying a new restaurant.
1.
What type of restaurant atmosphere do you prefer?
Insight
52%
More than average
respondents prefer a casual and relaxed restaurant atmosphere.
52.86%
Casual And Relaxed (Family-friendly, Sports Bar Vibes)
Casual And Relaxed (Family-friendly, Sports Bar Vibes)
52.86%
115,465
Upscale And Formal (Fine Dining, White Tablecloth)
39.95%
87,259
Upscale And Formal (Fine Dining, White Tablecloth)
39.95%
64,988
2.
When making a restaurant choice, what is most important to you?
Insight
2.5X
More than average
consumers prefer cuisine type than ambiance and experience when choosing a restaurant.
82.15%
Cuisine Type (Focus On Specific Cuisine, E.g., Italian, Thai)
Cuisine Type (Focus On Specific Cuisine, E.g., Italian, Thai)
82.15%
727,082
Ambiance And Experience (Atmosphere, Service, Entertainment)
31.85%
281,853
Price And Value (Affordable Options, Good Portion Sizes)
10.25%
90,714
Menu Variety And Unique Offerings (Extensive Menu, Seasonal Specials)
5.2%
45,986
3.
On which occasions do you dine out at restaurants?
Insight
2.6X
More than average
respondents chose date nights for dining out at restaurants than Mothers Day.
30.74%
Date night
Date night
30.74%
113,751
Christmas
24.49%
90,616
Anniversary
23.06%
90,616
Night out
19.15%
70,844
Thanksgiving
13.17%
48,716
Mothers day
11.87%
43,916
4.
What is a major factor that attracts you to a new restaurant?
Insight
84%
More than average
consumers prefer recommendations from friends and family when trying new restaurants.
84.31%
Recommendations From Friends And Family
Recommendations From Friends And Family
84.31%
130,645
Interesting Promotions Or Discounts
17.49%
27,102
Social Media Presence (Appealing Photos, Engaging Content)
7.3%
11,305
5.
What is your preferred way to order food at a restaurant?
Insight
3.3X
More than average
respondents prefer restaurants with mobile app ordering than with traditional waiter service.
58.97%
Mobile App Ordering
Mobile App Ordering
58.97%
3,768
Self-service Kiosks
25.7%
1,642
Traditional Waiter Service
17.84%
1,140
6.
How important are vegetarian and vegan options on a menu to you?
Insight
4.6X
More than average
consumers consider vegetarian and vegan options as 'not important' than 'somewhat important' on menus
71.1%
Not Important, I Typically Choose Meat-based Dishes.
Not Important, I Typically Choose Meat-based Dishes.
71.1%
18,293
Not A Major Factor, But I Appreciate Them Being Available.
29.99%
7,717
Somewhat Important, I Prefer A Menu With A Good Variety.
15.29%
3,935
Very Important, I Actively Seek Them Out.
6.19%
1,593
7.
What time of day are you most likely to go to a restaurant?
Insight
2X
More than average
respondents paired restaurants with dinner more than with breakfast.
54.18%
Dinner
Dinner
54.18%
564,753
Lunch
38.15%
397,709
Brunch
26.37%
274,892
Breakfast
26.13%
272,355
8.
When dining out, do you typically try new dishes or stick to familiar favorites?
Insight
70X
More than average
consumers prefer to try new dishes occasionally.
70.11%
I'm Open To Trying New Things Occasionally, But I Also Enjoy My Favorites.
I'm Open To Trying New Things Occasionally, But I Also Enjoy My Favorites.
70.11%
15,330
I Usually Prefer To Order What I Know I Like.
32.95%
7,206
I Enjoy Trying New And Exciting Dishes.
22.22%
4,859